Here at Child Care Marketing Solutions, we work with people in early childhood education who are really good at what they do; however, most have never been taught exactly how to market or set up systems in order to ALWAYS be successfully attracting, enrolling, and retaining new families. Our clients tend to be owners or directors looking to reach the next level of success, or to solve the pains they are experiencing in their child care program. Interestingly, many of our clients are husband-wife teams who own between 2 and 6 locations. That said, the people we help run the whole gamut – from start-ups to people who’ve been in the early childhood business for 35 years or more.
We offer unique cutting-edge strategies and business best practices that are proven to work for the child care industry. We have hundreds of case studies of how our strategies work, across North America and beyond. Because only 10% to 15% of child care professionals have business expertise and marketing training, we are quickly able to identify your company’s skill gaps and meet those training needs. Whether you’re struggling to grow your enrollment to capacity, you want to improve family and staff retention, or you simply want to manage your business easier with more time freedom, we can help.
Child Care Marketing Solutions is proud to contribute to the health and stability of the child care industry, by helping owners and providers be more successful. In many cases, we have helped programs remain open and shift from survival mode to a thriving, full business. Our mission is to help you, the child care owner or manager, be more successful in attracting and retaining clients, and maximizing cash flow. This results in a better experience for families and teachers, and most of all, a successful early learning experience for young children.
Do you use direct mail to market your child care? Do you know how to tell if the campaign has been successful? Do you have a way to compare it to other marketing campaigns you’re using for your child care? If not, then you are wasting your marketing dollars. Direct mail can be a powerful …continue »
Energy influences in the way people perceive you and your child care. In the early childhood education industry, parents are entrusting you with the care of their child and it’s so important to be genuine, trustworthy, and exude positive, warm energy …continue »
This week I wanted to tell you about a strategy I teach that will help you to find the best clients for your child care. It’s called “Map It Out.” This method recently came back to my attention as I saw it produce great results for Kristen, one of the Gold Core Members from my Child Care Success Academy. I teach this strategy in my book, but I don’t see very many people…continue »
Have you had a parent book a tour at your child care center, only to not show up when it’s time for the tour? It happens a lot in our industry; parents are busy and forget, or decide on another child care option. However, it is a big time waster for you and your business, and there are actions you can take to prevent this from happening. I have two strategies you can use to virtually eliminate enrollment tour no-shows…continue »
I found one of the biggest takeaways for attendees at the Child Care Success Summit this October was a shift in mindset. I’ve seen so many child care center owners and directors make leaps and bounds since working on their mindsets at the Summit. I know a lot of you out there have not continue »
One incredibly important key to drive inquiries and build enrollment in your child care program is your online marketing plan. There are four “must-haves” in online marketing that will strengthen your digital presence, allowing you to easily be found by your big target market, the “millennials” (those born in the early 1980s to early 2000s). Let’s dig in! continue »
Getting reviews from parents is really easy and can provide powerful content to help potential customers make positive decisions about your child care center. The number and quality of online reviews of your center has become increasingly important in search engine rankings. This means one important place to direct people to give you online reviews is Google Places, as it influences your rankings in Google’s search results. continue »