Here at Child Care Marketing Solutions, we work with people in early childhood education who are really good at what they do; however, most have never been taught exactly how to market or set up systems in order to ALWAYS be successfully attracting, enrolling, and retaining new families. Our clients tend to be owners or directors looking to reach the next level of success, or to solve the pains they are experiencing in their child care program. Interestingly, many of our clients are husband-wife teams who own between 2 and 6 locations. That said, the people we help run the whole gamut – from start-ups to people who’ve been in the early childhood business for 35 years or more.
We offer unique cutting-edge strategies and business best practices that are proven to work for the child care industry. We have hundreds of case studies of how our strategies work, across North America and beyond. Because only 10% to 15% of child care professionals have business expertise and marketing training, we are quickly able to identify your company’s skill gaps and meet those training needs. Whether you’re struggling to grow your enrollment to capacity, you want to improve family and staff retention, or you simply want to manage your business easier with more time freedom, we can help.
Child Care Marketing Solutions is proud to contribute to the health and stability of the child care industry, by helping owners and providers be more successful. In many cases, we have helped programs remain open and shift from survival mode to a thriving, full business. Our mission is to help you, the child care owner or manager, be more successful in attracting and retaining clients, and maximizing cash flow. This results in a better experience for families and teachers, and most of all, a successful early learning experience for young children.
As child care owners and directors, many of you understandably have never been trained in creating effective marketing materials, including brochures. So I’d like to share with you the three “must-haves” you need to make your child care brochure stand out and work harder for you. First of all, your brochure should focus on…continue »
s child care owners and directors, many of you understandably have never been trained in creating effective marketing materials, including brochures. So I’d like to share with you the three “must-haves” you need to make your child care brochure stand out and work harder for you.
First of all, your brochure should focus on
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Do you use direct mail to market your child care? Do you know how to tell if the campaign has been successful? Do you have a way to compare it to other marketing campaigns you’re using for your child care? If not, then you are wasting your marketing dollars. Direct mail can be a powerful …continue »
Energy influences in the way people perceive you and your child care. In the early childhood education industry, parents are entrusting you with the care of their child and it’s so important to be genuine, trustworthy, and exude positive, warm energy …continue »
This week I wanted to tell you about a strategy I teach that will help you to find the best clients for your child care. It’s called “Map It Out.” This method recently came back to my attention as I saw it produce great results for Kristen, one of the Gold Core Members from my Child Care Success Academy. I teach this strategy in my book, but I don’t see very many people…continue »
Have you had a parent book a tour at your child care center, only to not show up when it’s time for the tour? It happens a lot in our industry; parents are busy and forget, or decide on another child care option. However, it is a big time waster for you and your business, and there are actions you can take to prevent this from happening. I have two strategies you can use to virtually eliminate enrollment tour no-shows…continue »