Did you know that you are 4 times more likely to sign up a new client if they come as a referral? Wouldn’t it be great if every parent would share their experience with your center with at least one other person looking for child care? What if you could get your parents to share it with 5, 10 or even 20 other parents. What would that do for your business? How fast would your center grow?
Problem…. most parents may share their great experience once or twice but the minute they stop sharing it, you stop getting referrals from them. What if you could capture those experiences and share them a million times? What would that do for your bottom line? That is the power of reviews. It gives you the ability to capture your parent’s best experiences with you, your staff and your center and deliver that message to potential clients right when they are looking for your services. That is why reviews are absolutely crucial for child care centers to rapidly grow their businesses.
Here are 3 steps to help you not only capture reviews but market them at the speed of light to find new clients and grow your business.
Step 1: Get More Reviews
The first thing you need to do is to start getting more reviews. This can seem very daunting, but I promise you can get a review in less than 30 seconds with the right system. We built an automated system called SoTellUs that will let you capture video, audio and written reviews instantly using an app on your phone or tablet. Your client just enters their first and last name, phone number, gives you a star rating and then records the video, audio or writes the review right on the device. It is so easy that one of our clients, Dr. Steven Funk, a chiropractor in California captured 40 SoTellUs reviews, 30 Google reviews and 17 Facebook reviews using SoTellUs in just 5 days! Can you imagine how fast you could grow your business with 87 new reviews in 5 days! . Click Here to see what Dr. Funk says about SoTellUs!
Step 2: Market Your Reviews Everywhere
Once a parent gives you a review the marketing magic begins. First, all 4 and 5 star reviews are instantly displayed on your website as part of the social proof that will turn potential clients into paying clients. In fact a recent study showed that having 20+ reviews on your website increased conversions by 84%. So what does that mean? That means that people that see reviews on your website are nearly twice as likely to sign up their children.
Secondly, the SoTellUs Review System pushes your top reviews to your social media sites, giving you even more exposure and powerful marketing content on your social media sites. That additional exposure will bring in more clients. For example, David Sherwood, a home inspector in Connecticut got one of his reviews to go viral on local social media and landed a ton of new clients. Click Here to see Dave share how he did it.
Step 3: Get Your Reviews Ranked
The most important thing you can do in your marketing is to get your reviews ranked online. 70% of consumers will research your business online before they will contact you. Do you know what is on the first page when people google your business? Are they going to find positive reviews and videos or are they going to find review sites with negative reviews. A recent study showed that just one negative review can deter 22% of potential customers from contacting a business. It is devastating to think that you could be losing 22% of your potential customers because of one negative review online. That is why you have to combat any negative reviews with a flood of positive reviews.
So how to do you control that first page of Google to make sure that it is full of positive reviews and videos? That is one of the major benefits of the SoTellUs Review System. We optimize every single review and submit them to the search engines so that they can rank on the first page. Here is an example of Weebleworld Child Care Center in Wisconsin. If you search for reviews on their center there are 4 SoTellUs reviews on the first page of Google and their SoTellUs reviews are showing up in their Google Places as well. Take a look:
When a parent sees all of those 5 star reviews for these child care centers, do you think they are going to sign up? Absolutely! They want their child in the very best center possible and the most convincing form of marketing is what other parents are saying about your center. That is why you need to start capturing and marketing your reviews now!
Bonus Step: Take Action
One of the benefits of being a part of Kris Murray’s group is that she always works to get you the very best deal possible on any marketing systems that she finds valuable. The SoTellUs Review System is normally $399 setup and $199 a month, but because of our relationship with Kris we are offering it to her group for $0 setup and just $99 a month. That is a $1,499 savings in just the first year! In addition, we will give you a 30 day free trial so that you can use the system for 30 days absolutely free to make sure that it will work for you.
If you would like to take advantage of that offer just CLICK HERE and enter the promo code: 30free and hit the Apply button to get your 30 day free trial.
Oh, and don’t forget to check out what Kris had to say about SoTellUs by Clicking Here