Child Care Marketing

New Video: The “R” Word & How It Can Help Your Program!

Referral programs are a key part of any child care center’s marketing plan. Getting it right can make you more profitable and life just easier.

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New Video: Fast-Track to Double-Digit Growth in Your Child Care Business

How to grow your child care business with double digit growth using proven child care marketing ideas.

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Child Care Marketing

Did you know that only about 11% of early childhood program directors & owners have had some sort of business and/or marketing training? Yes, they’ve had many hours of training in early childhood topics, but not much training in how to manage a profitable center, and how to stay fully enrolled for the long term [...]

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Success in 2010

I just posted a brand new 4-minute video, and I think you’ll get a kick out of it. Plus, you might learn a thing or two. Go watch the video now: Success in 2010 To your success in 2010, Kris

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Child Care Professinals One of a Kind Holiday Party

You’re invited to join me and my friend Julie Bartkus for the first ever, one-of-a-kind holiday party for child care professionals! This party will take place via a LIVE conference call. No special equipment is required to join us. All you need is a telephone. During this call we will be featuring several guests who [...]

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How to Build a Winning Customer Referral Program for Your Child Care Center

We all know that word of mouth is the most powerful form of advertising. So why do so many child care centers lack a customer referral program? Maybe we figure that if people love us, the referrals will come naturally, without us having to ask for them. This might be the case, but there’s one [...]

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Strategies for Getting Your Child Care Center Website Ranked High in Google’s Local Search

A recent report by independent research firm eMarketer.com (September 2009) provided some great insights into how people are searching online for local products & services. Here are some of the major findings of the study: 37% of people who conducted an online local search ended up visiting the store in person. People were 46% more [...]

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What To Do When your Child Care Center is “Surrounded” by The Competition!

These days, it’s tough being a Cleveland Browns fan, especially when you’re surrounded by Steelers fans.  But as you can see from this photo, I don’t mind being surrounded by the competition.  Nevertheless, what should you do if your child care is surrounded by the competition? In my child care consulting practice, I’m seeing more [...]

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