My Take on Social Media

I’ve got to admit, up till now I’ve been a social media skeptic. Yes, I’ve got a Facebook and Twitter account, but other than keeping in touch with friends every so often, I haven’t been keeping my accounts updated very well. Until now, I wasn’t a believer in putting alot of time into social media for business purposes.

Well, I’ve been wrong. Dead wrong. Social media is growing by huge numbers, and many Fortune 500 businesses have been shifting their traditional media budgets into social media by millions of dollars. Recently, INC Magazine reported that 91% of businesses are using social media (or plan to soon) and 85% of businesses are INCREASING their social media presence. Many are hiring Social Media Managers on staff, or outsourcing to Social Media firms.

What does this mean for you? Well, your child care center should at the very minimum have a Facebook “Fan Page” set up, and you should start posting photos and events from your program to your fan page. You should also strongly consider getting a Twitter account and asking your friends and families to “follow” you. These two social media platforms are sizzling hot, and will help generate new leads for your child care program, as well as build relationships with current client families.

If you need help with Social Media, you can contact us here at Child Care Marketing Solutions and we’ll help you get started. We can even build a complete “done for you” social media plan and handle the set-up and updates for you. If you’re interested in learning more, please contact us at info@childcare-marketing.com. The time is NOW to get started and build that presence.