New Video: The “R” Word & How It Can Help Your Program!

by Kris Murray

in Child Care Business,Child Care Marketing

Referral programs are a key part of any child care center’s marketing plan. Getting it right can make you more profitable and life just easier.

{ 14 comments… read them below or add one }

Ginny Sandoval

Kris,

You are awesome! I love all of your videos since day one when I purchased the “how to start a home daycare”. This video however was most helpful for me and my home daycare. Since the economy is where it is right now, a referral program is exactly what can boost my enrollment. The ideas are wonderful and easy to accomplish. Just from watching the video this morning, I’ve had the idea to provide free coffee/juice, and bagels for my parents when they drop off their kids just as a little “thank you”. They can save time at home knowing they can grab a coffee to go and bagel at Ms. Ginny’s Home Daycare. That small gesture alone for parents can create a buzz. I run my home daycare alone right now, so you’re video this morning was a great inspiration for me to come up with ideas within my own budget. Thank you so much and I can’t wait to see more of your suggestions. Have a wonderful day!

Jan Shedlock

Wow again Kris this is great! I was listening to the CD on the way into work this morning and then see this when I get to work. Thank you soooo much for your efforts to help. I can’t wait to get into the program and track the benefits it will bring in.

Jeanine Gilbert

Dear Chris,
Thanks so much for sending another useful video, it has helped so much. Infact I will be needing to hire my first employee very soon.
I am a family home provider that’s growing into a family group home Daycare in the next few months. Thanks again for all your help.
Love Jeanine Gilbert

Julie Bartkus

Great post, Kris. Can’t wait to share it with my leaders.

Julie Bartkus

Karen Moreschi

just watched the video and got some good ideas encouraging referrals…thanks! Saw your website for the first time last week, listened to the tele-class and received your free CD’s. Our enrollment is at about 50% so we are really ready to do something…anything to draw new families. Three of us are using the info that we’ve received and will be devising a program to better market our program using what we are learning. Thank you for giving us some new ideas and some new ways at looking at some old ideas.

Leah Munoz

Thank you Kris, I can’t wait to try the referral program. This video was great.

Christine Castillo

Thank you Kris, I can’t wait to start on the referral program. This video was great.

Cassandra Brooks

I have been listening to your videos and emails about daycare for over a week and all I can say is awesome. “Awesome” Thanks for sharing info!

Carole Horton

Found the video quite informative. I will begin with the referral program soon.
Thanks.
Carole

Rukhsana Nazir

Hi Kris. All the e-mails, mini lessons and now videos are wonderful. Everything is very informative. Give some tips if possible for brand new child care program regarding how to encourage people to enroll in new program

Georgina

Your video opened my eyes on how to market my child care business. I will use all your strategies, I have confidence that your advisers will work well for my business. Thank you for that wonderful and helpful information.
I love it.
Thank you very much.
Georgina Miner

Tashua Adens

I am so impessed each time i listen to you in these lessons i am learning alot and i am looking forward to my center opening into success.

Thank you for every lesson you sent my way!!!

Amy Fish

Hi Kris,
I love your ideas. I have heard several before but you are providing a reminder and a new twist. I already had a tuition reimbursement referral program. I think date night with child care included is especially appealing. In the economy in our area, people are eating out less. It will be a real treat to send our parents out on a fun evening out. I love this idea and will try to implement soon. Writing about it in the monthly newsletter is so fun. There could even be a monthly section about our referral for the month or quarter like you suggested. Thanks again. I look forward to more information.

Annette

I love these short videos! They help reinforce what I learned in bootcamp and remind me how well some of these referral tips work! We still are using our original free week of child care- which the parents seem to like. But the most important thing is that we have become better at the ASKING part. That was the part we were missing.

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