"Discover My Proven 10-Step System for Maximizing Your Enrollment, Enhancing Family Retention in Your Program, and Saving You Hundreds (Even Thousands) of Dollars in Wasted Marketing Costs!"

"Imagine...an effortless way to get fully enrolled, and stay that way in ANY economy.
You'll get access to my "secret sauce" that has helped hundreds of
early childhood owners and directors get more enrollments, revenue, and profits. "

From: Kris Murray
Hudson, Ohio, USA

Dear Early Childhood Owner or Director,

Does this sound familiar?

• You have been struggling to build your enrollment, and you are FRUSTRATED that nothing you try seems to be working. You have wasted good money on ads and marketing campaigns that get ZERO results, and you are feeling desperate to get new families in the door...FAST.

• Your child care program used to be full, but due to the economy, your enrollment is down dramatically. You may never have had to market your program in the past...you stayed full through word of mouth and referrals. Now what?

• You want to start a child care program, either in your center or in your home, but you are anxious about how to get clients for a brand new program. You need help creating marketing that works from Ground Zero.

• You get calls from prospective parents, but they just want to know your RATES and then they never call back or take your tour. You hate feeling like a commodity, because you know you provide a quality program for children.

Well, I have got great news for you! You are SO in the right place right now!

My name is Kris Murray, and I am known as the "Child Care Success Coach". Why? Because I have helped dozens of child care owners and directors grow their enrollment and profitability using powerful SUCCESS strategies that most early childhood programs don't even know about, much less implement!

Over the past year, I have made it my MISSION to determine whats working to build enrollment to CAPACITY and keep it there in todays challenging economy, for child care businesses around the country. (I have even helped people around the globe, in places like London, Ontario, Australia, and Malaysia!)

In the past 12 months, I have gotten really good at helping child care business owners and directors just like you make huge LEAPS in their enrollment and profits:

• It all started with my hometown child care program, TLC Child Development Center, here in Hudson, Ohio. When I started working with them last September, they were in deep trouble, with 60 open slots. Today they have only FOUR open slots for toddlers, and otherwise they are enrolled AT CAPACITY. So I helped bring them 56 new children in less than a year.

• Then came Carmen Stine, who used my unique strategies to open up her brand new Bronx, NY child care center fully enrolled with a waiting list of 48 children. Carmen was brand new to child care, but by applying intense focus on her enrollment "funnel" for just 30 days, she made huge gains in profitability, which allowed her to quickly expand to another larger facility adjacent to her first one!

• Then came Aleta Mechtel, who used my coaching, training, and advice to achieve a 47% increase in her enrollment at her Minnesota center - she grew from 49 children to 72 children in just 90 days! In fact, she doubled her enrollment in 2010!

• Then came Young Explorers Montessori School, who used my training and methods to enroll 25 new children in just 85 days, at their two schools in Northeast Ohio.

• Now I am coaching dozens of child care business owners and directors around the country, and Ive got firsthand knowledge of WHAT IS WORKING right now, across the U.S., in THIS economy!

And I can't wait to share these success secrets with YOU.

I am not telling you this to brag. I share these details with you so you can know I've learned a thing or two about what works for child care programs around the country.

In fact, rather than taking my word for it, read what these owners and directors just like YOU have to say:

And now I've got it down to a SCIENCE!

In this economy, you simply MUST know how to position your child care program using UNIQUE strategies that get you IN FRONT of prospective parents in your area.

But getting your phone to ring more often is just the first step. Once you start getting inquiries, you've got to get prospective parents excited, get them focused on the VALUE you provide to families (instead of focusing on how much you CHARGE), and motivate them to come see your facility or home!

Finally, you've got to get them so excited in what you have to offer, they are MOTIVATED to enroll their children with you IMMEDIATELY. Not two weeks from now, or a year from now - today! And if they absolutely insist on waiting to make the child care choice, your follow-up system is THE thing that will make the difference.

Now, you may be on my email list, have attended my past webinars and phone workshops, and tried in vain to use my strategies by cobbling together all the information, emails, and what not.

Most likely you have some ideas of what to do, but you're confused about HOW to get it done, or you don't seem to ever have the TIME to implement the success tips I've shared in the past.

Plus, to get fully enrolled FAST and stay that way in today's economy, there are a few key steps that are CRITICAL to do - and you might be inadvertently skipping them because you don't think they're all that important!

It's Not Your Fault You Don't Know This Stuff!

I am here to tell you that it is not your fault if you struggle with building your enrollment (or you are afraid to launch your new program because you don't know how to get new clients). After all, it's been documented that only about 10 percent of child care leaders have EVER had any training in marketing and business topics. Until now, no one has ever HANDED you the KEYS to unlock the mysteries of enrollment-building!in an easy step-by-step system! For instance:

• How to get your phone to ring off the hook with quality prospects eager to take your tour!

• How to effectively handle prospects on the phone, using powerful and proven strategies to entice people to visit your center or school!

• How to craft an Irresistible Offer that attracts parents to your program, and makes your competitors nervous, or even a little ticked off!

• How to conduct your tours to CONSISTENTLY motivate parents to enroll right away, using proven techniques to generate excitement and confidence in your program!

• How to use an effective follow-up system to turn "maybes" into clients!

It's vital you get all the pieces of the puzzle and fit them together, because if you DON'T, chances are you're going to stay under-enrolled and leave money on the table for months or years to come! I want you to be successful, and get the life that you want and deserve.

That's why I'm so EXCITED to share with you my brand new program designed to take you by the hand and help you get your program fully enrolled QUICKLY and EASILY!even in just a few weeks!

Announcing (drumroll, please)...

"Double Your Enrollment in 6 Months: A Marketing and Enrollment-Building Toolkit" Designed Exclusively for Child Care Owners & Directors!

In this system, you'll get a clear, proven 10-step plan for maximizing your enrollments and doubling the profits of your center in just 89 days. You'll learn how to keep your currently enrolled families with you longer, how to reduce your customer turnover, and an easy way to get new enrollments whenever you need to. Each of the 10 steps is presented to you as a "Learning Module", with an hour-long audio CD and written material to accompany the audio. You'll even receive a set of slides that you can use to train your staff on these business concepts.

Now let's take a look at exactly how the information will be provided to you. Here's what you get with the "Double Your Enrollment" Marketing System & Toolkit:

Component #1: You Get TEN Audio CDs . I spend 10 hours training you on these proven, cutting-edge marketing strategies, in a clear step-by-step learning method. These audio CDs were professionally recorded in crystal-clear stereo, and they will play in your home stereo, car, computer, walkman, or any CD player. It's best if you can follow along with the binder! (see next item).

Component #2: You Get The Step-By-Step Success System Binder, Including A Manual and Attachments for All 10 Modules. The core of your System is the sturdy, 11-section, 3-ring, information-packed BINDER that walks you through the entire system in detail. It contains over 350 pages of pre-written outlines, notes, samples, and examples that I will use as you go through all the sessions. It also contains dozens of done-for-you templates you can use for your center's marketing efforts, including your ads, flyers, brochures, website, and more.

Component #3: You Get My BONUS Personal "Million Dollar Resource Guide". In my earlier years of marketing, I wasted hundreds of hours and tens of thousands of dollars on resources and tools and even vendors that didn't work. But I didn't see that as a failure. In fact, I'm glad I tried them all firsthand. Because now I can share with you my personally approved Rolodex of contacts, giving you inside referrals to the people, tools, and resources that DO work, and that can save you hundreds of hours and thousands of dollars a year (and make you boodles of money, too)!

Component #4: You Get The Quick-Start Guide on CD. This handy little audio CD will get you started immediately and FAST, so you don't waste any time getting your enrollments up to capacity and getting your profits BOOSTED. Pop this into your car or stereo first thing, and we'll

walk you through all the stuff in this immense system to make sure you're crystal clear what to do right away.

Component #5: You Get Secrets of Recruiting & Retaining a Superstar Staff! This manual & audio CD may be worth the actual price of the entire system. This guide will give you top insider secrets to how to hire the best people for your center, and you'll get access to a hiring & retention system that's worked for the top child care centers in the country. If you find yourself struggling with how to hire and retain good employees, this manual & accompanying audio CD is a must-have!

Want More Specifics? Here's a Module-by-Module Breakdown of What You'll Learn!

I know you can make the leap from frustrated child care center owner or director, to the profitable, successful person you were meant to be. And I'm willing, heck I'm even ANXIOUS to show you how to do that. Life's too short to learn everything from scratch.

Here's a Module-by-Module breakdown of what you'll learn in the "Double Your Enrollment" Marketing System & Toolkit:

Module 1: Foundations for Success

• The Top 5 Traits Common to all Successful Business People
• The Unique Opportunity that Child Care Businesses Have Compared to Other Types of Businesses
• The Power of the 80-20 Rule
• Why It's Crucial for You To "Own" Your Marketing & Enrollment Process

Module 2: How to Set Goals based on Real Metrics

• Why Measurement Tools & Systems are Vital to Your Success
• The "Big Six" Things You Should Measure in Your Business
• Easy Tools for How & When to Measure This Stuff
• How to Calculate your Lifetime Customer Value & Why It's Important
• How to Measure Your Return on Investment on Your Marketing Budget
• How to Share the Results with Your Staff to Make Them Your Marketing Partners
• Examples & Templates of Measurement Tools That Will Save You Tons of Time

Module 3: Your Enrolled Families - The Biggest Asset of Your Center

• How to Build an "Invisible Loyalty Fence" Around Your Clients
• The 3 Ways to Increase Revenue in Any Business
• 5 Ways to Dramatically Add Value to Your Child Care Experience
• Why Happy Families Are the #1 Marketing Tool for Your Center
• How to Get & Use Customer Testimonials
• How to Create a Customer Referral & Rewards Program
• Why Special Events & Programs Build Loyalty with Your Families
• Examples of Testimonials, Referral Programs & Events from Actual Centers that You Can Use & Model!

Module 4: How to Stand Out In Your Market

• How to Craft Your Unique Value Proposition
• How to Create Stronger Unique Benefits
• How to Find an "Unmet Need" in Your Market Which Will Keep Your Center Full
• How to Conduct a Competitive Analysis & Use the Information to Your Advantage
• Examples from Actual Centers that You Can Use & Model!

Module 5: Make Your Marketing Work For You

• How to Craft a Compelling Marketing Message
• The 7 "Must-Have" Elements of Any Successful Ad, Flyer, Brochure, or Website
• How to Craft an Attention-Grabbing Headline
• How to Translate Your Center's Features into Benefits
• What is Social Proof and Why It's Crucial to Your Success
• Examples of Actual Child Care Headlines, Offers, Ads, Flyers, and Much More!

Module 6: How to Choose & Use The Right Media

• How to Set Your Marketing Budget
• How to Use Local Media: Welcome Wagon, Yellow Pages, and Val-Pak
• How to Create a Print Ad that Makes Your Phone Ring
• Why One-Step Direct Mail Doesn't Work, and How to Fix It
• How to Get the Most Out of Community Events & Fundraisers
• How to Create a Local Publicity Campaign & Write Winning Press Releases
• Real-World Examples of Budgets, Ads, Direct Mail, Press Releases, Events, and More that You Can Use for Your Center
• Module 7: Easy Steps to Online Success
• How to Turn Your Website into an Enrollment & Customer Loyalty Machine
• The 3 Easy Steps to Creating Online Marketing that Works
• The 5 "Must-Have" Elements of a Great Website
• 4 Ways to Keep Your Website Simple and Inexpensive, Yet Effective
• How to Use Email to Easily Provide Value to Prospects
• How to Get Tons of Traffic to Your Website
• The #1 Secret Strategy for Getting Your Website Ranked High on Google's Local Search Results
• How to Use Audio & Video Testimonials on Your Website to Grab Prospects' Attention
• How to Use Articles and Blog Posts to Get Traffic
• How to Measure Your Website Traffic
• How to Create a Pay-Per-Click Campaign such as Google Adwords

Module 8: The Enrollment Process: Convert Prospects to Enrollments

• What Happens in the First 7 Seconds of an Inquiry
• How to Set up a System for Using Your Phone as an Enrollment Tool
• How to Prepare & Improve Your Center for the Visit: A Checklist
• What to Do Before, During, and After the Visit to Improve Your Conversion
• How to Handle Your Center's Perceived Weaknesses
• How to Play Up Your Center's Competitive Advantages
• How to Handle Objections & Turn Them Into Positives
• How to Assess Staff Strengths & Weaknesses
• Why & How to Reward Staff if Your Conversion Rate Improves Over Time

Module 9: Operational Strategies to Boost Profits & Maximize Wealth

• The 3 Phases of Any Center's Financial Growth
• How to Conduct a Budget Review to Cut Costs
• How to Improve Your Cash Flow
• How to Create Systems & Procedures in Your Business
• Why It's Vital to Have an Exit Strategy
• How to Turn Your Staff into Marketing Partners
• How to Take Advantage of an SBA Loan Program That Can Provide Real Wealth for You
• When Is The Best Time to Sell Your Center

Module 10: Ready, Set, Take Action

• How to Get an "Action Mindset"
• An Introduction to the "Entrepreneurial Triangle" and How to Use It
• How to Break Through Barriers that Stop You from Taking Action
• How to Take Action on What You've Learned in Modules 1-9
• How to Use Time Management Techniques to Get More Done in Less Time

I Am Thrilled to Offer You Not ONE, But THREE No-Risk Guarantees!

This system is so valuable, so certain to put thousands of dollars in the bank account of your childcare center, I can provide not just one but THREE very generous guarantees:

GUARANTEE #1: 100%, No-Risk, No-Hassle One-Year Guarantee. If at any time in the next 12 months you are not completely thrilled, head over heels, happy with my system, you can send it back and get a 100% full refund. I'll even pay for your shipping cost to return it. This guarantee is very straightforward. There isn't any teeny, tiny fine print. If you aren't happy, return it for an immediate full refund. Period. No questions asked.

GUARANTEE #2: $10,000 In-Your-Pocket, One-Year Guarantee! I'm so sure this system will work for you that I am willing to make an unheard-of guarantee: You will put AT LEAST $10,000.00 in additional revenue for your child care center in the bank in the next 12 months. Every penny of this money will be directly attributable to this System. If you keep and use your system past the first 90 days, and you can show me proof that you have implemented at least TWO of my strategies, and if at the end of the full year, you write me a letter and can honestly say that you didn't add at least $10,000 in enrollment revenue that you wouldn't have earned otherwise, I will give you a full refund of every penny you paid.

GUARANTEE #3: I Also Guarantee Support. You aren't alone anymore. If you have any questions about how to use a marketing strategy, or new idea, you can call my team and get help. Our toll-free number is (877) 254-4619. We are open from 10:00 am to 4:00 pm Eastern time, Monday through Friday.

All the Risk Is on ME. That's How Confident I Am that This System Will Help You.

You can also reach us 24 hours a day via our email coaching line. The email address is support@childcare-marketing.com. You can send in your questions, concerns, ideas, and successes anytime you want.

When you join, you join our team of successful child care owners and directors. You won't ever be alone again. No more wondering what to do, no more wasting money on marketing that doesn't work. We'll be here to help you and guide you right to the top.

Plus you get TWO "Critique Access Coupons". Each one can be used for a critique of one of your marketing pieces via FAX or email. Since I charge $450 an hour for private consulting, these are at least $500 to $1,000 in value alone. That's right: $1,000 worth of consulting and coaching. You can use them anytime you need to. And you'll be thrilled with the quality of advice you get.

"OK Kris, How Do I Get All This Information, All These Tools, and Put 'Em to Use?"

Everything you need is in my "Double Your Enrollment" Marketing System & Toolkit. I can't wait to ship you all five components of the System so you can start making the income you deserve, and working SMARTER instead of HARDER!

PLUS...It's my pleasure to offer you some fantastic Bonus Gifts when you invest in the System:

Free Bonus Gift #1:Two Free Months of Membership in Kris Murray's Insiders Circle, featuring a monthly newsletter called The Child Care Success Letter, a monthly audio interview with child care and small business experts, and new turnkey marketing materials every month. Every issue brings you new examples and best practices from child care centers around the country achieving phenomenal success. You'll automatically receive new material every month and lock in the preferred monthly rate of only $49.97 as long as you are a member. There is no minimum number of months, and you can cancel at any time after your 2 months free membership ends.

Free Bonus Gift #2:The Ultimate Time Management Guide for Child Care Owners & Directors (Manual Plus Audio CD). This special manual and audio training CD will help you be much more productive in your office, and in your life. Discover how to get more done in less time by eliminating distractions and keeping staff interruptions to a minimum.

Free Bonus Gift #3:Two Priority Critiques for Ads/Flyers/Websites. These 2 certificates are worth $500 alone. Just send me one of your marketing pieces or email me a link to your website, and I'll provide you with my personal critique of the strengths & weaknesses in your piece, and exactly how it can be improved to make it more effective.

Select the Payment Plan that Works best for You:

OR

Now that you've seen what's included in the System, you may have some questions.
Here are some of the most common questions I've gotten from owners and directors just like you:

"How Much Will These Strategies Cost to Get Started?"

That's a fair question. Some of these strategies will cost virtually nothing and others cost up to a couple thousand dollars to implement. Most of these strategies will cost less than $200 and you will see immediate profits from them.

"What If My Cash Flow Is Tight Right Now?"

That's OK. You can use some of the strategies that cost nothing to get started. On my very first job as a child care consultant, my first strategy cost me $95 and returned 2 new enrollments, which was worth thousands of dollars in profits to the center. Not a bad return on investment! PLUS, we offer a 3-monthly payment installment plan to make it easier for you, so this investment will fit any budget!

"How Long Before I Start to See Results?"

Some of the strategies produce results immediately. You can start using them today and see results this week. Others will take a week to 10 days, and some others will take a few months. Within 6 months, you won't be able to remember how it felt to be worried about enrollments and profits.

"I'm Too Busy Right Now. How Much of My Time is This Going to Take?"

Listen, I know you're busy and you feel overwhelmed with everything that's on your plate. That's an even more important reason for you to take action by investing in this system now. I will hand you so many examples and templates, that you'll actually save time by using the methods in this system. The entire system can be absorbed in 14 hours of your time, and it will save you dozens if not hundreds of hours by putting your marketing on auto-pilot.

"What if I'm Still in Start-Up Mode, and My Center Isn't Open Yet?"

If you are thinking about starting a child care center, or buying an existing center, you will benefit IMMENSELY by having this information BEFORE you get started. It will literally save you thousands of dollars by handing you the marketing tools you need to get your enrollment maximized immediately after you open your doors.

"Why Should I Pay You? Couldn't I Just Figure this Out By Myself?"

Of course you could. Just like I did. Simply allow yourself 21 years of time, and tens of thousands of dollars for testing, and you're all set. Cavett Robert, the founder of the National Speakers Association, said, "Experience is not the best teacher because the tuition is too high. Learn from other people's experience!"

"How Can You GUARANTEE This Will Work for My Center or School?"

Simply put, these strategies are proven to work for child care centers - if you need more proof, see the blue testimonial sheet included in this packet. In fact, I am so confident that you will double your center's profits in 89 days (or less), I am offering a full ONE-YEAR money-back guarantee, no questions asked. You simply have nothing to lose. On the other hand, you have tons to gain. Once you start using my strategies, the enrollments and profits will start rolling in. Soon all your money worries and stress will be gone. Your business will be fun again, the way it's supposed to be. You literally have everything to gain, and nothing to lose. I guarantee it!

"So What's My Investment, Kris?"

Great question. Let me ask you, what would this System be worth to you if it helped you get just ONE new enrolling family with two young children? I'm guessing it's worth at least $1,500 in profit to your center. Most families with 2 kids pay on average about $15,000 for full-time child care. At a 10% profit margin, that's $1,500 for the year, and if they enroll with you for several years, it's much more.

The "Double Your Enrollment" Marketing System & Toolkit Silver Package costs just $697. But let me point out that this whole package would be MORE than paid for by getting just ONE new enrollment! Again, most families enrolling with you will provide at least $15,000 in annual revenue for your center, and around $1,500 in profit. So by helping you get just ONE new customer (and you're going to do MUCH better than that!), I've already provided you with a nice return on your investment in the System.

And remember, by acting immediately, you will receive the extra gifts I just described. Not only that, this system will provide countless ways to save money and increase your existing revenue, and better yet, prevent you from making costly mistakes.

Plus, to make this even easier and more affordable for you, if you use your major credit card, you can pay in easy installments with no extra service charge.

Should I charge more? Maybe. And soon I probably will. But for now, you can get the only system proven to quickly and dramatically increase the profits of your child care center. This System is clearly comparable to everything in a $20,000 franchise system, or expensive consulting, for just $697. You can easily WASTE that much on one ad campaign that doesn't pay off - and never know why.

Now let's take a final look at exactly everything you get, for so little:

"Double Your Enrollment in 6 Months or Less" System & Toolkit - 2011 Edition

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Component Description	Individual Purchase	Silver Membership
Module1: Foundations for Success	$ 197.00	Included
Module 2: Set Goals Based on Real Data - How & What to Measure	$ 197.00	Included
Module 3: Relationships with Current Customers (An Overlooked Goldmine)	$ 197.00	Included
Module 4: How to Find a Competitive Advantage & Make Your Center STAND OUT In Your Market	$ 197.00	Included
Module 5: How to Create Ads, Flyers, and Brochures that WORK	$ 297.00	Included
Module 6: How to Choose the Right Media & Measure It	$ 297.00	Included
Module 7: How to Make Your Website an Enrollment MACHINE	$ 297.00	Included
Module 8: The Enrollment Process - How to Convert More Leads to Customers	$ 297.00	Included
Module 9: Operational Strategies to Explode Your Profits	$ 297.00	Included
Module 10: Ready, Set, Take Action: Putting It all Together	$ 197.00	Included
The Million-Dollar Resource Guide	$ 297.00	Included
Secrets of Recruiting & Retaining A Superstar Staff!	$ 249.00	Included
FREE GIFT #1: TWO Free Months Membership in Child Care Success Inner Circle	$ 99.94	Included
FREE GIFT #2: The Ultimate Time Management Guide for Child Care Owners & Directors (Manual Plus Audio CD)	$ 299.00	Included
FREE GIFT #3: Two Priority Critiques for Ads/Flyers/Websites	$ 350.00	Included
TOTAL VALUE:		$ 3,764.94
YOUR INVESTMENT TODAY (Hurry! Quantities Limited at this Price)		$ 697.00
YOU SAVE...		$ 3,067.94

(NOTE: Separate Purchase items are available individually at listed prices. Call office to order.)

Select the Payment Plan that Works best for You:

OR

What Do You Have to Lose?

Seriously, what do you have to lose? Absolutely nothing. My super-generous money-back guarantees with no questions asked, featuring a FULL 12-MONTH TRIAL PERIOD, allow you to profit from this system with absolutely no risk to you. And you are the sole judge and jury of its value.

What Do You Have to Gain?

On the other hand, you have so much to gain. Once you start using these strategies, the enrollments and revenue will start rolling in. Soon all your money worries and stress will be gone. You can smile, and enjoy life again. Grow your business, and create the lifestyle you've always dreamed about.

My Final Thoughts

When Lee Iacocca was asked what single "quality" he looked for in people he chose as his top, key associates, he instantly said: "The ability to make a decision."

Even though I know I'm offering you a tremendous bargain here, I also realize that $697 IS a significant decision for a whole lot of folks. Maybe it is for you. Believe me, I understand, I've been there. But if you DO have to struggle over such an amount, I feel compelled to tell you:

That's the best reason of ALL to act on this opportunity immediately!so 2 or 3 months from now, you get past it and are NEVER financially stressed again.

My friend, as the owner or director of your child care business, you have developed technical skills, and you do excellent work - you SHOULD be compensated for it! If you are not, and you turn your back on me now, then how and when are things going to change for the better in your life? Stop trying to swim upstream or re-invent the wheel. Go with what works. Get my guaranteed, proven SYSTEM. Decide, right now, to create the kind of business, income, and lifestyle that you and your family deserve.

This is a positive decision that you will be thrilled you made - I guarantee it!

Sincerely,

Kris Murray, President, Child Care Marketing Solutions LLC

P.S. Like many of you, teaching and helping others succeed is what I enjoy. The thrill of working with someone like you, helping you achieve the success and profits you deserve. In fact, it's my MISSION to help child care center owners become more successful, because it will create more stability and high-quality learning programs for the children in our country and around the globe.

P.P.S. Don't forget that you only need to get ONE enrollment to cover the entire investment of this Package! These methods are proven. (Of course, this entire investment is a tax-deductible business expense). OK, I really am done now.

Select the Payment Plan that Works best for You:

OR

Thanks, and I hope to hear from you soon.

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