Attention: Busy Child Care Business Owners and Directors

If You Want to Automate Your Marketing Success, Fill All the Openings in Your School, and Stand Out in Your Community, You Need to Read this Letter in Its Entirety

Done For You Email Drip Campaigns for Busy Child Care Program Owners & Directors

Our Ultimate Email Marketing Package is a complete

Done-For-You, "Set it and forget it" system

From the desk of Kris Murray

Dear Friend,

For many parents, choosing the right childcare or preschool is a huge, daunting, even stressful decision-making process. It takes time – usually weeks or months – to visit several preschools, look at all the options, and make the right decision.

In fact, most marketing experts will tell you that it takes a minimum of SEVEN “touches” with your prospect before they will do business you.

Your clients, in particular, are making a very important and intimate buying decision when they choose YOU to care for their children. They want to choose someone they feel like they already KNOW, LIKE and TRUST.

Here's The Big Problem:

A minimum of seven touches is a lot of follow up. It takes time, and it’s often the last thing that directors or child care staff want to do. They don’t want to be seen as “stalking” the potential clients, or bugging parents by calling them.

As a result, most child care centers do little if any follow up after the tour, or in between the time of the initial call and the scheduled tour. This leads to tour no- shows, and low conversion rates of tours to enrollments.

And it leaves parents wondering if a school really wants to earn their business, or even doubting if the program is reliable and trustworthy.

So…how can you get your prospects to know you, like you and trust you before they ever even meet you? You need a way to put your face in front of them regularly, a way to communicate to them your knowledge and expertise in all things early childhood, and a way to let them know you WANT their business.

Luckily, There Is an Easy Solution

The solution is to use automated marketing systems to regularly send out little high-value “touches” to prospects, so your program can build a solid relationship based on trust, with parents in your community.

Perhaps the best and easiest marketing system to solve this problem is email. Email is the number one method of communication in our society today, and it allows you to easily build trust, connection, and value with your prospects and clients.

The really cool thing about email is – you can “set it and forget it.” You can literally set up a follow-up campaign once, and put it on auto-pilot. This asset for any business is huge, and it helps you gain enrollments and revenue while you sleep.

You Could Do This Yourself…But…

Let’s face it, there are many hurdles that most child care owners or leaders face when trying to create effective marketing campaigns:

  • You might not be a good copywriter, or you don’t want to learn this valuable skill.
  • You might not understand how to create professional-looking, branded emails and set them up in an automated system.
  • You might not know what messaging to convey that sets your program apart and positions YOU as the child care expert.
  • The one we hear most often…You might not have the time (or the desire) to put together email follow-up campaigns.

If This Rings True for You, I’ve Got Really Good News

My team and I here at Child Care Marketing Solutions have developed a series of emails that can be set up on a “set it and forget it” auto-responder system to help you with your prospect follow up. This is a done-for-you email system that is perfect for ANY daycare center or preschool to swipe and deploy.

Listen, we know that first Impressions matter! We want to help your child care center put its best face forward with its current email campaigns. We want you to experience the amazing feeling it is to have a gorgeous, professionally designed email campaign representing your brand.

“Increased Enrollment by 49% in Just 90 Days!”

“After 10 years of operation and the new economy, I was looking for something that I could learn from, increase my enrollment and give me that refreshed feeling with my business. I found Kris Murray and absolutely love what her program has done for my business! She has taught me to look at my business in a whole different light. I have learned so many tools to help grow my business! In just 3 short months, I increased my enrollment 49%! AMAZING ! I was hooked the first time I listened to her CD! I could not get enough! Thank you Kris for helping me find that new passion and drive to make my childcare the best it can be!”

Aleta Mechtel
Owner, Children of Tomorrow
Chanhassen, MN
www.childrenoftomorrow.com

“I Opened My Brand New Center FULLY Enrolled With a Waiting List of 48!”

Kris – Your program has been incredibly invaluable to me! My biggest concern was whether I would have enough kids when I opened the doors to make the venture profitable. I followed your system and guess what…when I opened doors on Jan 4th, 2010, I was AT FULL CAPACITY with a waiting list of 48 children. The parents are loving it & telling their friends & neighbors to get on the wait list. Kris, this program will work for everyone if they apply each & every principle exactly as you outline it, no guesswork & no surprises. Thank you for giving me the tools I need to make my dream of a successful business venture come true!

Ms. Carmen Stine
Owner, Spotlight Preschool
Bronx, New York

“Kris Murray Knows What Works – We are Proof of That!” 

“Kris helped us turn our center’s enrollment around completely. When she started working with us, we were really hurting for enrollments. It’s been 11 months, and we are now VERY close to capacity, and actually taking a waiting list for our Kindergarten program! Kris Murray truly cares about early childhood and has a passion for helping others. Not only that, she knows what works – we are living proof of that! We cannot thank you enough, Kris!

Alison Pfeister
Owner, TLC Child Development Center
Hudson, OH
www.TLCHudson.com

Announcing…Kris Murray’s Ultimate Email Marketing Package!

The Ultimate Email Marketing Package was actually created and developed by one of our team members, Sindye Alexander. Sindye has over 20 years of experience in the child care industry.

When she was working as a busy child care owner and director, she developed this system for her own center and it took her about THREE YEARS (with TWO additional staff people) to put it all together while she was juggling all of her other obligations!

Sindye has recently sold her child care center and joined the Child Care Marketing Solutions Team. But these are the exact emails that she used with her prospects and clients! They helped her grow from 32 children to 110 in a matter of 6 months.

Sindye knows firsthand what it was like to wear MANY hats in her center, being constantly pulled in so many directions. Juggling this, resolving that – fighting FIRES for much of her day.

When she saw how much effort, research and TIME went into creating these beautifully designed, and professionally worded emails, she knew she needed a way to share them with other busy child care owners and directors.

Sindye knew that were other child care leaders like her out there. Leaders that have a standard of excellence, looking for the best ways to market their centers for maximum results! She knew she needed to help as many centers as possible benefit from these done for you emails.

Imagine just how much time this will save you!!

  • You won’t have to think of what to say or how to write copy.
  • You won’t have to come up with the ideas for topics to share.
  • You won’t have to be an English major or a grammar expert.
  • You won’t have to know anything technical like HTML code or graphic design.
  • You won’t have to look for fun photos to go with your content.
  • You won’t have to re-invent the same thing it took us over 3 years to develop, while also trying to run a child care center and spend time with your family.
  • You can just COPY, PASTE, EDIT and SET them to go. Set it up once, and don’t look at it ever again….well, maybe in a year or so if things at your center change and you need to update something center specific…

We love these custom emails!  Sindye made it so easy with instructions of how to copy the code and paste it into CRM.  It has definitely stepped us up in the look and feel of our marketing!  We changed our website, logo and colors at the end of 2016 and I was able to change the code of the email colors to match and then just insert our new logo so we are “branded” once again to match the website!  I didn’t know anything about how to use the Source Code before purchasing these emails, so without Sindye’s expertise, ours would still just have our logo on the top and the email below…BORING!  Our directors love it that they have one with the borders and all of their signature fields already added that is also branded so they can quickly send a beautiful email also.

-Gina Emch

Valley Child Care & Learning Centers

The email templates from Childcare Marketing have drastically increased the impact of our first impression on new families.  The professional-looking designs have really upped our marketing game and the time saved by not having to design them ourselves is invaluable.  Implementing them was very easy and the product support that I’ve received has been very helpful and positive.

-Tom Wiley

Director of Communications

Educational Playcare

We are so happy with the Marketing Templates.  They have given us the perfect professional first impression!  We were especially thrilled with the ease of implementation.  The templates are bright, fun and engaging.  They were easy to tweak and add our own Centers personal strengths, helping us further market our childcare and brand.

Looking back, it has helped us most with managing our waiting list and keeping in touch with prospective clients.  The time it has saved us is invaluable. This has been a great asset to our Center with being able to reach and impress the millennials we serve.

-Sally Elwood Child Care Center

Bright Beginnings

We signed up for Sindye’s email marketing templates the day after seeing her with Kris Murray on a webinar. 

I have never regretted the decision or the money spent. …We love the professional designs and clean look.  She made what we are already doing look awesome and great.  Never in a million years would we have had the time to set up the same program.  It just wouldn’t have happened.

-Jessica Lloyd & Steven Lloyd

Busy Little Hands

With the Ultimate Email Marketing Package, You Will Receive:

4 Initial Contact Emails for Prospects (Thanks for Calling, Tour Confirmation, etc.)

16 Follow-Up Emails that you can send to every prospect. Set these up in your email management (also called an auto-responder) system and forget it. They go out automatically, building a relationship with your prospects and educating them about your center while you go about your business.

A template for email testimonials. We call them “Another Happy Parent” (I usually sprinkle these in about every third email to stretch out the auto responders, or you could add a testimonial to the bottom of every email – if you have a lot)

A branded personal “Note from the Director” email (could also do one for each of your teachers or staff that email parents)

7 “Fun” Late Payment / Payment Reminder Emails/Schedule Reminder Emails Make asking for that payment less confrontational, at least with the first reminder.

9 closed for holiday reminder emails (Memorial Day, Labor Day, Thanksgiving, Christmas, New Year, Spring Break, Winter Break, Teacher In service,Other)

Aprox 10 odd reminder emails ( Supplies, Family Picnic, Preschool Graduation, Special Event, Open house, etc) Always be ready to share the latest news and updates with your families.

88 Expert Positioning Articles in the following topic categories: Health, Language & Literacy, Safety, Meals & Snacks, Family, Parenting, Household, Exercise, and Arts & Culture. That’s right, continue building that relationship with your families AFTER they enroll. Position yourself as the local authority regarding child care and child development with emails like “Potty Training Tips,” “6 Simple Early Science Experiences at Home,” “Healthy Snack Options,” and “Are You a Helicopter Parent?” (Can also be used for prospects in a nurture campaign)

10 Book Review Emails – Add to your “expert status” by sharing with families some reviews of classic children’s books.

27 Child Development Series Emails – Help parents learn about what to expect with their child’s development, helpful parenting tips, and when they should be concerned. Set up on an auto responder using the child’s birthdate as a guide.

16 Science at Home Emails – Give parents simple science activities they can do at home for learning disguised as fun with their kids!

Several Training videos to set up your emails either in Constant Contact OR Child Care CRM. (If you use another email system, the constant contact videos will show you the steps, but you will have to know how to work within your platform to upload the content we provide.)

The training videos will show you:

  • how to access, open and download the content we provide
  • how to set up basic templates in Constant Contact that you can keep reusing by adding different content
  • OR how create and edit your email in Child Care CRM (It’s easier than you may think!)
  • how to create emails with YOUR OWN CONTENT using these same steps
  • how to create infographics that can be used in your emails and on social media.

Live Customer Service to troubleshoot any issues you may have. Just send us an email to sindye@childcare-marketing.com to set up a live screen-share and she will walk you through any questions you may have. (Limited to one 15-minute support session per client).

Our content will work with ANY email system such as Constant Contact, Aweber, icontact, Mail Chimp, MadMimi, Get Response, Vertical Response, and Child Care CRM.

NOTE: We highly recommend Child Care CRM, as our emails are now FULLY INTEGRATED with Child Care CRM. That’s right your email templates can now be designed and imported with just a few clicks. We provide video instructions, and everything you need to know to use the integration.

Special Limited Time Offer:

You get 200 email templates to swipe and deploy into your own email marketing system. Plus instant access to recorded training videos to show you exactly what to do at in a step by step fashion.

That’s Not All…Your Purchase ALSO Comes With These 4 Awesome Bonus Gifts:

1. Free Webinar: "How to Find The Email Management System That's Right For You" ($97 Value)

Learn the Key Features Every Email Management System Should Have.

List Building Basics Using a Lead Capture Form on Your Website.

How to Navigate Within Several Email Platforms.

Segmenting Lists and Auto Responder Basics.

kris murrays child care list building training program

2. List Building Boot Camp ($297 Value)

Exclusively Designed for Child Care Owners & Directors

Finally, an Easy, Step-by-Step System to Build Your Email List of Prospects and Loyal Customers.

The Fastest Way to Maximize Your Enrollment and Build Trust with One Click of the “Send” Button.

Includes 5 Training Modules: Traffic, Offers, Email Management, Building Relationships, Kris Murray’s Million Dollar Napkin  (17 Videos total)

3. Fill Your Summer Camp Training ($247 Value)

Are You Ready to Transform Your Summer Camp in to a Wildly Successful, Profitable Program?

How would it feel to approach June knowing that your revenue will be steady for the summer months? No more worrying about covering the costs of your childcare business.

In this ground-breaking training system, I’ll teach you how to create a unique summer experience for your family clients, how to market and promote it effectively, and MAXIMIZE your summer enrollment.

Includes 3 Training Modules, Training Workbook, Digital Swipe File of Marketing Materials, Templates & Examples

4. Our Big Book of Best Strategies ($273 Value)

Seven reports with tips and strategies to help you in all of your online marketing efforts.

  • Search Engine Optimization For Your Early Childhood Business
  • Simple and Successful List Building For Your Early Childhood Business
  • Understanding Google Adwords For Your Early Childhood Business
  • 7 Easy Steps to Setting Up a Facebook Page For Your Early Childhood Business
  • Collecting and Leveraging Parent Testimonials For Your Early Childhood Business
  • How to Make Sure You Are on the Map: Google Places For Your Early Childhood Business
  • How to Win on Yelp For Your Early Childhood Business

That's tons of AWESOME Content to Jump Start your Marketing. Get the Whole Package Valued at $2308 for only $997

Let’s recap this special deal…

The Ultimate Email Marketing Package $997 Value

200 Emails You Can Use as Templates/Swipe

Lifetime Access, Training Videos, and Support $397 Value

Bonus #1: Webinar on Email Mgmt Systems $97 Value

Bonus #2: List Building Boot Camp $297 Value

Bonus #3: How to Promote & FILL Your Summer Camp $247 Value

Bonus #4: Big Book of Best Strategies $273 Value

Total Package Value: $2,308 YOUR PRICE…only $997

The Ultimate Email Marketing Package 1-Pay $997.00

The Ultimate Email Marketing Package 3-Pay $347.00/ea

Your Investment is Protected by Our Famous 365-Day Money Back Guarantee

You are protected by my “I Love This Training” Guarantee! I’m confident that you will be thrilled with the value of the content and the boost these email templates will give to your marketing efforts.

Just to back that up, I’ll give you ONE FULL YEAR to keep this training and put it fully into action. If you decide it’s not for you, just let me know within 365 days of your purchase date and get a full refund. 100%, no questions asked! The risk is 100 percent on me.

No hassles, no questions asked, just let us know via email or phone, and we’ll refund you right away.

How Do I Know If This Is For Me?

If you are a busy child care or preschool owner or director looking for ways to one of more of the following, then this is for you:

Automate Some of the Marketing

With the Ultimate Email Marketing Package, you will be able to spend some time setting up your emails, planning your campaigns, and then set it to function on auto pilot. You will save so much of your future time, and look like you are on top of keeping up with clients and prospects.

Build a Professional Image

In our digital age, it is almost expected that businesses have professional branding and display it everywhere. These email templates will help to build your brand recognition and have a professional image in your community.your community.

Improve Enrollment & Retention

Regularly communicating with clients is key to building your loyalty fence. If you stay in front of your community with expert tips, cool news, and helpful information, you are building a relationship with that recipient while you sleep. When your clients view YOU as THE child care authority, they are more likely to stick with you, even if there is a minor issue down the road.

Stand out Amongst the Competition

Over 90% of child care businesses are not effectively using email marketing. And if they do communicate by email, it’s something they’ve written fresh every time. These done-for-you templates will give you an edge on your competitors. You will have a branded professional image that will become one more “Wow” factor clients consider when considering which daycare to choose. I mean, if your emails are this polished, everything else in your program must be…..right?

Save Time?

This is a HUGE time saver! Imagine how many hours it would take you to write a campaign of just 10 email auto-responders. First you’d have to come up with a list of email topics, research and write the emails, proofread and grammar check, find photos or take your own, & create catchy subject lines. THEN you’d have to choose an auto-responder system, learn how to use it, and design & insert your content before you could set up your campaigns on a timer. This would take hours and hours and hours of time. Using the Ultimate Email Marketing Templates takes the majority of this out of the equation. Choose the emails you want to use. Copy the content & photos into your email system. Edit the content to fit your center if needed, then set it up to automatically send on the schedule you choose. It’s so simple.

Begin “Expert Positioning”

When you are providing parents with valuable information about child and family related topics, in their eyes, you start to become an authority on those topics. You can do this in a variety of ways; online videos, writing a book or a pamphlet, teaching classes, etc. Constantly trickling little bits of helpful information to your prospects and clients is also a way to begin positioning yourself or your center staff as the experts in all things child related. With over 100 expert positioning topics available to set up on auto responders…..you will be well on your way.

Frequently Asked Questions

Is This Hard to Do?

No!! We provide all the content with suggested photos. If you are using Constant Contact (or a similar product), you only need how to copy & paste, and upload photos! If you are using Child Care CRM, you can upload our templates with the click of a button! We provide several instructional videos, and if you are really stuck, call us and we will help get you unstuck!

Will This ONLY Work With Constant Contact or Child Care CRM?

No! You can take the content we provide and copy it into any email system that you use. We recommend Child Care CRM and Constant Contact because they are pretty easy to use and figure out if you don’t currently use an email auto responder service. But if you use another service like Mail Chimp or aWeber, just plug this content in and you are good to go. You could also use some of the articles as filler in your parent newsletters or parent packets. Use the content in any of your marketing materials, however you choose.

Do I have to know or learn HTML Code or Graphic Design?

No! We make is so EASY for you. If you use a program like Constant Contact or Mail Chimp, all you have to do is copy and paste content and upload photos where you want them. If you use Child Care CRM (*recommended*) our emails are fully integrated, so you can import the templates you want in a matter of minutes.  We provide step by step instructional videos to ensure you know exactly what to do!

Will There Be Support if I Get Stuck?

Yes! Just email sindye@childcare-marketing.com and we will set up a time to walk through your issues. We want you to be able to use this product to its fullest potential.

I’m Already Too Busy. How Long Will This Take Me?

This will depend on your knowledge level within your auto responder system. If you are already fairly familiar, it will go more quickly. If you are a beginner, it may take a little longer, but after you set up a few emails, you should get the hang of it.

Attention Child Care CRM Software Users

The Ultimate Email Marketing Package is now fully integrated with Child Care CRM software.

With this integration, CRM users are able to load all of our email templates into their CRM platform and campaigns, with a few clicks of a button.

We are very excited about this integration. This will make our emails even faster and easier to use, on an ongoing basis. If you have specific questions about this, or want to schedule a CRM software demo, contact Child Care CRM by clicking here or send an email to support@childcarecrm.com .

child care marketing success story

“45 Percent Increase in Enrollment in 3 Months! And We Keep Getting Calls!”

“Kris, thank you so much for all your help. Out enrollment for next year is way up. At this time last year we had 18 children enrolled by March 10, 2011. This year we already have 33 enrolled for next year – that’s a 83% increase!

Since the beginning of the year we’ve gotten 25 new children – a 45 percent increase in just three months! We’ve already hired 1 new teacher and 2 assistants and we still keep getting calls for enrollment for this year.”

Barbara Twachtman
Aloma Early Childhood Learning Center
Winter Park, FL
www.alomaeclc.com

success stories from child care centers

“Kris is the BEST we’ve found!”

“We were struggling with enrollment and separating ourselves from our competitors – which were mostly franchise and chain operations. There comes a point where you need someone who really has the in-depth knowledge about the specific industry you’re in, and we’ve found that Kris is always fresh with things she’s learning and applying to our industry. Her ideas work – she has filled in the blanks for us. Kris is really the best we’ve been able to find to help us get fully enrolled and stay that way!”

Tom & Mary Jo Runfola
Owners – Prep Academy Schools
Columbus, OH
www.prepacademyschools.org

praise for child care marketing solutions

“We Are Finally Enrolling New Children! Tripled Enrollment in 1 Location”

Superb Training! In my 25 plus years in the business, I have only once had training of this caliber! Kris has taken marketing to the next level! I feel rejuvenated! We tripled our enrollment in one of our locations (from 30 to 90 children) in just a few months using the Enrollment Boot Camp techniques. I no longer feel like my marketing efforts are fruitless and a waste of money. All of my center management are more motivated than ever. We are Facebooking and emailing and videoing and most importantly of all ENROLLING new children! Hats off to Kris and her Enrollment Boot Camp!”

Annette Gentry
Exec. Director, Creative Day School
Greensboro, NC
www.creativedayschool.net

Special Limited Time Offer:

You get 200 email templates to swipe and deploy into your own email marketing system. Plus instant access to recorded training videos to show you exactly what to do at in a step by step fashion.

That’s Not All…Your Purchase ALSO Comes With These 4 Awesome Bonus Gifts:

1. Free Webinar: "How to Find The Email Management System That's Right For You" ($97 Value)

Learn the Key Features Every Email Management System Should Have.

List Building Basics Using a Lead Capture Form on Your Website.

How to Navigate Within Several Email Platforms.

Segmenting Lists and Auto Responder Basics.

kris murrays child care list building training program

2. List Building Boot Camp ($297 Value)

Exclusively Designed for Child Care Owners & Directors

Finally, an Easy, Step-by-Step System to Build Your Email List of Prospects and Loyal Customers.

The Fastest Way to Maximize Your Enrollment and Build Trust with One Click of the “Send” Button.

Includes 5 Training Modules: Traffic, Offers, Email Management, Building Relationships, Kris Murray’s Million Dollar Napkin  (17 Videos total)

3. Fill Your Summer Camp Training ($247 Value)

Are You Ready to Transform Your Summer Camp in to a Wildly Successful, Profitable Program?

How would it feel to approach June knowing that your revenue will be steady for the summer months? No more worrying about covering the costs of your childcare business.

In this ground-breaking training system, I’ll teach you how to create a unique summer experience for your family clients, how to market and promote it effectively, and MAXIMIZE your summer enrollment.

4. Big Book Of Best Strategies ($273 Value)

Seven reports with tips and strategies to help you in all of your online marketing efforts.

  • Search Engine Optimization
  • Simple and Successful List Building
  • Understanding Google Adwords
  • 7 Easy Steps to Setting Up a Facebook Page Business
  • Collecting and Leveraging Parent Testimonials
  • How to Make Sure You Are on the Map: Google Places
  • How to Win on Yelp

Don’t wait! Get Your Bonuses Today!

That's tons of AWESOME Content to Jump Start your Marketing. Get the Whole Package Valued at $2308 for only $997

Let’s recap this special deal…

The Ultimate Email Marketing Package $997 Value

200 Emails You Can Use as Templates/Swipe

Lifetime Access, Training Videos, and Support $397 Value

Bonus #1: Webinar on Email Mgmt Systems $97 Value

Bonus #2: List Building Boot Camp $297 Value

Bonus #3: How to Promote & FILL Your Summer Camp $247 Value

Bonus #4: Big Book of Best Strategies $273 Value

Total Package Value: $2,308 YOUR PRICE…only $997

The Ultimate Email Marketing Package 1-Pay $997.00

The Ultimate Email Marketing Package 3-Pay $347.00/ea