A Relentless Focus on Positive, Healthy Culture with Joe and Lucy Lawrence

Joe and Lucy, owners and founders of Little Sprouts in Wisconsin, have an intentionality in everything they do, whether it’s their international flavor, their passion for staying mindful for eco-consciousness, or how they develop their team to show consistent leadership and cohesive culture. They talk with Kris today about working together successfully as a married Read the full article...

8 Steps to Take to Empower Your Staff

The concept of empowering your employees is trending. It is a trend that should have started trending long ago. When done correctly your team can run like a well-oiled machine and free up a good amount of your time. Be careful though, sometimes the difference between empowering and dictating tasks you don’t want to do Read the full article...

Strategy in Growth: Lucy Cook

This episode of the podcast features Lucy Cook, Co-Owner of Amaze Education Group, calls in from Australia as the special first international Child Care Rockstar Radio guest. Lucy talks about how she stays sane in running and growing her business to nine locations, the creative way her team communicates with the families, what her corporate Read the full article...

Create “Wow” Experiences to Increase Retention in your Preschool

How many of you have a “favorite place in the world”? You know, your favorite mall, restaurant, adrenaline park, hotel, store, golf course, beach club, ski resort… whatever… A place where you go that someone else takes care of you. Think about that place for a minute. Can you identify why it is your favorite Read the full article...

How to Win with Digital Marketing

In today’s episode, Digital Marketing Expert and real-life Rocket Scientist Bruce Spurr joins Kris for a talk on how to win the digital marketing game using Facebook ads, Google Maps, and Google Search. They touch upon how to get your school to stand out, even above the “big boys” of advertising, ways to leverage your Read the full article...

You’ve Got Mail! Tips for Marketing with Email

Do you have a few open spaces in your child care center? Whether you only have only one opening (congratulations!) or more than 20 openings, the only way to fill those spaces is to get the word out to your community about the awesome programs you offer! There are many ways to do this. Traditional Read the full article...

The Epitome of Hustle: Don Alley

Don Alley is the owner of Center Stage Preschool in Ashburn, VA, and is an example of the results that unfold when you focus and dream big. Don has 30 years of experience in martial arts and has been running his three karate schools successfully for the last twenty years. He built his preschool from Read the full article...

8 Simple Ways to Generate Positive Publicity for Your Center

As a child care business owner, you know that growing your center enrollment is the key to running a successful business. All other aspects of your business depend on having (tuition paying) families to serve, so you naturally want to get the word out about your school to as many people as possible. Strategic, paid Read the full article...

How to Get Great Reviews and Handle the Bad Ones with Sharon Foster

Sharon Foster, owner and operator of Bells Ferry Learning Center, joins Kris today for a conversation on how to build positive parent relationships, customer service, and how owners and staff can protect themselves during bad reviews or negative social media comments Check out the new episode... Sharon and Kris discuss strategies on enforcing policies, the Read the full article...

Walk The Line

We all know staffing isn’t easy. In fact, for many of us, it may be the most difficult part of running our childcare business. But what would you say if I told you that there was a science to how you worked with your staff? Would you believe me if I told you there was Read the full article...

Family First with Steve Lloyd of Busy Little Hands Learning Center

Steve Lloyd, visionary and co-owner of Busy Little Hands Learning Center, is a model of growing by leaps and bounds when you apply the right mindset, practices, and leadership in your school. Check out the new episode... Steve talks with Kris about his unconventional journey into child care, and how he and his mother Jessica Read the full article...

Asking The Right Questions: A Leadership Game Changer

Searching for answers… As people we are constantly searching for answers, solutions and strategies. We want to know everything! The knowledge is the power. The unfair advantage against everyone else. We google. We join FB groups. We ask on forums. We go to conferences. These are all great ideas. But first… you need to take Read the full article...

The Beauty of Opportunity with Nan Rikard

Nan Rikard, owner and founder of Big Blue Marble Academy, is an incredible powerhouse with an instinct for good business and a big, giving heart. Check out the new episode... Nan shares her journey of roles in going from Regional Director to a team leader, operations, CEO and COO. Enjoy!   On this episode, you’ll learn:  Read the full article...

7 Tips to Reduce Interview No Shows and Decrease New Employee Turnover in first 90 days

The number one complaint I hear from clients these days is staffing.  In this booming economy, attracting quality staff and keeping them is getting harder and harder as employers have been raising wages and incentives to attract staff at a higher rate than we can raise parent tuition. It is time to get pro-active and Read the full article...

Service Through Leadership with Julie Roy

It is possible to both grow your business and also feel as though you have personal freedom. Check out the new episode... Julie Roy joins Kris today to share her experience of how she started as an educator in Canada and went on to own nine centers of the Montessori Educational Centers in Omaha, Nebraska. Join Read the full article...

A Lesson for Early Childhood Education Leaders: Don’t Forget About Employee Engagement!

What is the main reason child care employees are dissatisfied? If you think it is wages, you might want to think again…. Every year, the team at HiMama releases our Child Care Benchmark Report that surveys leaders in early childhood education to measure performance and outlook relative to their peer group.  In the 2017 survey, Read the full article...

How a Teacher Mentorship Program Changed My School

Today I want to share with you a secret that has saved me time, money, stress and many of the headaches we all experience running a center. As the executive director of our center I take on the role of “owner” as well as center director every day. Much like you, I get pulled in Read the full article...

Committed to Growth and Development

Today’s episode features a great talk with Ben Poswalk, Executive Director of Paradise Place Preschool. Ben came to Kris as her only local child care client in Crested Butte, Colorado, with some challenges in the enrollment, marketing, and staffing departments. Once Ben got rolling he not only doubled his enrollment and increased his income by Read the full article...

Welcome Your New Hires in a Special Way

Employee retention is a huge struggle for many child care centers. Our industry is notorious for high turnover rates. A recent survey by Glassdoor shared that child care employees rated their places of work at only a 2.8 (average) on a scale of 1-5, 5 being a great place to work, and 3 being an Read the full article...

Resources and Support for Childhood Education

Are you looking for proven resources for your center?  Do you wish you were more connected in your community?   If so, this podcast episode is for YOU.    In today’s episode, Kris features Ron Spreeuwenberg. Ron is the co-founder and CEO of HiMama, an app for daycares that allows parents to better connect with their children Read the full article...

Do You Need to Change Your Mindset About Child Care Licensing Inspectors?

Does it ever seem like your licensing inspector picks on you? Do they find little things that, to you, seem like no big deal? Are you stressed out each time they arrive at your center? If you answered “Yes” to any of these questions you are not alone. However, imagine if there were no licensing Read the full article...

How to Compete with FREE Preschool Programs

I was talking recently to a child care center owner about the up and downs, joys and disappointments, struggles and successes of owning a child care center. We were really gabbing and sharing stories, because we both LOVE this business.   There is just something special about connecting with someone facing the same types of struggles, Read the full article...

How to Run Your Schools from the Beach

Do you still struggle with working “on” your business rather than working “in” it?  Do you wish you could automate and systemize all the key parts of your business, so you could get your life back?   If so, this podcast episode is for YOU.    Meet Jennifer Conner, owner of Appletree Kids Inc. in Louisiana.  Not only is Read the full article...

The Extraordinary Power of The Human Touch

As a Childcare Success Coach, I am always listening for and learning things that will help me coach my clients better. So as I was visiting with my neighbors last night, and the talk turned to running a business, my ears perked up and I joined the conversation with a “now you’re talking my language” Read the full article...

The Fortune is in the Follow-Up

“There’s no other software that will keep you fully enrolled, like this. Nothing even comes close.” That’s my overall take on what Chuck Gibbs and Child Care CRM bring to the early learning industry. It’s a massive change in how child care owners and directors are maximizing their enrollment by building TRUST with their prospects Read the full article...

The Secret to Enrollment

When I was asked to write a blog on enrollment I thought that it should be more of a novel. With so many different aspects to enrolling a family into your center i.e. getting their information, sending the e-packet, scheduling and rocking the tour and asking for the sale, where do you begin? So, I Read the full article…

Keeping You Recession Proof and Financially Healthy

“A compass and a heart.” When you work on being found by parents – symbolized by giving them a compass to your school – and then you tug on their heartstrings by showing you care and engaging their trust, you will always WIN. You will have a full school, you will maximize your revenue and Read the full article...

Fresh Inspiration for 2018 with Two Transformational Case Studies of Successful Preschool Owners

We’re still freshly into the new year, and I wanted to inspire you in today’s blog with two brand new case studies of TRANSFORMATION, so you can get some ideas and strategies for specific things YOU can do in 2018 to grow your child care business. You can get all the details on a new Read the full article…

Expansion, Great Leadership, and Just Plain Old Fun

He grew up with a preschool in his home. He cooked and drove the bus, and paid bills while he was watching the kids. As he organically grew his preschool with his mom as his partner, they earned very little money for many of those early years, putting every dollar back into the business. “I Read the full article...

The Truth About Santa

When children think about Santa Claus, they think of this magical, fat, old man that lives in the North Pole and spends his entire year making toys with his elves for all the good little children of the world. They think of reindeer and a sleigh, a fur-lined red suit, and Christmas Eve. The night Read the full article…

Turning a Dream into a Bigger Reality than You Ever Imagined

“We had no money, no jobs, just a dream.” Meet an exceptional husband-wife team who have opened and operated not one, not two, but EIGHT child care centers over the past 20 years of working side by side as early learning business owners. Brian and Carol Duprey from the Bangor, Maine area are the featured Read the full article…

Master the Mundane

Master the Mundane Many people know that my favorite book in the whole world (other than The Bible) is The Slight Edge by Jeff Olsen. Every time I read it, which is well over 20 times, I can see the keys to my success written all over the pages. To me, it is like reading Read the full article…

Overcoming Challenges with Kym Pomares

“My daughters told me they didn’t know how to talk to me anymore because I was so negative.” That’s a look-yourself-in-the-mirror moment, shared openly on today’s podcast episode by early childhood business owner Kym Pomares, from Courthouse Academy in Virginia Beach, VA. We’ve all been there, in some form or fashion. A time when life Read the full article…

15 Ideas to Jump Start Your Child Care Blog

Running out of Ideas? Here are 15 Ideas to Jump Start Your Child Care Blog Blogs are one of the most cost-effective marketing tools that you can use to promote your business and build trust with your prospects and customers. It can become a long-term business asset. When you blog, you are sharing your expertise Read the full article…

Making a Difference: What We’re Meant to Do On Earth

She’s a best-selling author, groundbreaking radio host, and seasoned team builder.  She’s a recovering attorney.  She’s not shy about the fact that she’s got seven decades of wisdom to share.  And she’s really a kick in the pants.  😉  Her name is Holly Elissa Bruno and I’m honored to spend an hour discovering more about Read the full article...

The Art of Delegation ~ Your Ultimate Tool For Success

Delegation. We’ve all heard the word, and we all think we know what it means. Some of us even think we know how to do it. But do you really understand how to leverage this amazing tool to achieve your goals in your child care center? I bet most of you understand the “idea” of Read the full article...

The Power of Innovation & Collaboration

In this week’s episode of Child Care Rockstar Radio, you’re in for a real treat. This lady is someone you’ve probably never heard of, yet she’s one of the biggest innovators in early learning I’ve ever had the pleasure of speaking with. Marnie Forestieri is Chief Learning Officer and Co-Founder of Amazing Explorers Academy in Read the full article...

9 Fun Ideas for Employee Recognition at your Center

Finding and keeping high quality staff for your child care center or preschool is top priority for most of our clients. Recognizing your team members for all their hard work is a great way to build morale and add to the positive culture of your work place. Consider creating an official employee recognition program and Read the full article...

Complexity, Technology, and Competitive Advantage in Early Learning

In this week’s episode of Child Care Rockstar Radio, meet Evan Goldman - an early learning veteran with three decades of business expertise and a true love and respect for early childhood education. The founder of Early Education Group, Evan and I peel back the layers on government funding of child care, the huge impact Read the full article...

2017 Child Care Success Summit – Highlights!

Over 600 early Child Care leaders attended the Child Care Success Summit in Chicago earlier this month. It was our largest attendance ever. The three days were jam packed with inspiration, ideas, networking, and fun!! If you were there, you probably left with a renewed motivation and a task list at least 3 pages long! Read the full article...

Child Care Rockstar Radio

This particular blog post is an important beginning for me and Child Care Marketing Solutions.  It’s a milestone!  The very first episode of my brand new podcast called Child Care Rockstar Radio is now available.  I’m THRILLED that this podcast is finally launched and ready for you to listen to. I'm confident that the intimate Read the full article...

16 Inexpensive Perks You Can Provide Your Employees

Attracting and retaining high quality staff is a top priority for child care center owners and directors. It is challenging to find top notch people, so when you do find the perfect fit for your open position, you want to be sure you have an attractive employment offer for them, complete with employee benefits. Unfortunately, Read the full article...

8 Essential Steps to Starting a Child Care Center or Preschool

As a leading expert in the business of child care, I often get asked about the key steps one should follow when deciding to open an early learning center or preschool. While there are many small pieces of a vast puzzle that need to fit together to start a successful child care business, here are Read the full article...

Find Your Inner ROCK STAR

Every year I host the world’s largest early learning business conference, The Child Care Success Summit. It’s my baby. And it’s coming up fast, October 5th – 7th in Chicago. One of the best parts of the conference is the “best of the best” contest where attendees tell their story from stage, and the audience Read the full article...

Grow Your Enrollment by Building Your House List

One of the very first things I did when I started my business was to start building my house list. Now, my house list has over 12,000 people on it. It’s been an extremely important asset in growing my business. You might be wondering, what’s a “house list”?  Simply, it’s a database of prospects, current Read the full article...

Creating Momentum for Child Care Business Growth

Momentum happens when an object in motion resists coming to a stop and is expressed in our high school science text books as “Velocity(Speed) x Mass.” Meaning, the greater the momentum, the harder it is to stop that object’s movement. Momentum, in simple terms, is a force unwilling to come to a halt. Can you Read the full article...

Back to School Security Checklist

If September is for fresh starts and new school years, August is for planning. A lot can change in a year. Schools hire new teachers, teachers and students move to new classrooms, school buildings undergo construction. Before the new school year begins, teachers, administrators and parents should review old emergency plans and make updates accordingly. Read the full article...

3 Steps to Getting More Done

Busy child care owners & directors sometimes feel like they are drowning in overwhelm. At times, it can seem like there is so much on your plate that you can’t possibly get it all done. But you HAVE to get it done, after all you have a huge responsibility to your staff, your families and Read the full article...

8 Reasons to Attend the 2017 Child Care Success Summit

Have you ever said anything like this to yourself? “If only I had time to focus on the important stuff, I’d be making more money and working less in my child care business.” Busy child care leaders often find themselves feeling overwhelmed.  Staff issues and the day-to-day of wearing so many hats can get in Read the full article...

Embracing Feedback: 4 Tips for Improvement

In your journey of running a preschool, how many times have you asked someone for feedback? Was the experience a positive one? Most of the time when we ask someone for feedback on a project, a habit we tried to change or how our performance was, quite often the focus is on what we did Read the full article...

7 Ways To Better Understand Your Center’s Web Presence

Web Presence simply defined, is your center’s ability to create a digital presence in a variety of places online. The primary areas are: Website: Are you getting enough visitors to your website? Are they either calling or completing a form so that you can follow-up with them, schedule a tour, and ultimately enroll their child. Read the full article...

You’re in the TRUST Business

You may think you’re in the business of child care or early learning.  And while that’s technically true, there’s a much more important element that drives the success of your business, more than anything else.  It’s the element of TRUST. Think about it from the parent’s perspective.  In order for them to enroll their child Read the full article...

Summer “Best Of” Blogs… not to be missed.

As a child care owner or director, you work so hard to stay motivated and successful, so I wanted to remind you and have you re-visit,  some of our BEST  training videos and Blog posts that are at your finger tips!  This "Best Of " pair gives you the perfect tools to turn new homebuyers Read the full article...

Summer Safety for your Preschool

With summer in full swing, many of our child care clients will be welcoming the warmer weather with outdoor activities and field trips. These outdoor and remote learning opportunities are valuable learning experiences, but they can bring a new set of risks and issues. To combat such risks, SEC encourages planning and consideration of key Read the full article...

The 3 C’s of Leadership

A big thank you goes out to David Marquet who inspired me to visit the topic of Leadership. He wrote a book called "Turn The Ship Around! A True Story of Turning Followers into Leaders." Many of his concepts are so relevant to the early childhood education world in terms of how great teams are built. Read the full article...

3 Must-Do’s for Filling Your New Location

Opening a new child care location? Do you have the "opening a new school" deer in the headlight look?  You are 6 months out from opening your doors and you want all the right marketing pieces to open as full as possible.  These tips can get you full upon opening... even with a waiting list! Read the full article...

What’s Funny About this?

How do you deal with stressful times?  Do you freak out, yell, pout, hide, break out the bottle of wine…or all the above?  Well today’s blog video is not only going to make you laugh, it’s a fabulous reminder of why we should take ourselves much LESS seriously in life. After all, we’re in the Read the full article...

3 Tips for Dealing with Difficult or Emotional Parents

Let's face it! We can all be a little crazy at times.  Therefore, it should come as no surprise that there will be difficult, emotional or "crazy" parents to deal with in our child care industry. I want to give you 3 strategies in this blog that will help you deal with parents who become very Read the full article...

You Can Hire Amazing Child Care Staff From Facebook Ads!

From the desk of Camille St Martin, Social Media Marketing Expert for Child Care: Facebook ads can be an effective way to get leads for new enrollments at your child care business but did you know you can also use Facebook ads to find high quality staff?! For those of you who don’t know me, Read the full article…

How and Why to Monitor Your Program

In today's video blog I'm going to share with you 2 tools that child care centers and early learning centers should have to protect both your program and yourself. These will enable you to monitor both the operations and the behavior that takes place in your school. Click on the video below to hear all Read the full article...

3 Steps to Turbo-charge your Marketing with Reviews

Did you know that you are 4 times more likely to sign up a new client if they come as a referral? Wouldn’t it be great if every parent would share their experience with your center with at least one other person looking for child care? What if you could get your parents to share Read the full article...

How to Manifest Anything You Want

In today's Blog, I want to share with you a story about my coaching client Dina. It's all about manifesting what you want to happen in your business or your life. It's about having clarity in your vision and moving forward to make it happen. Dina was looking for a new location for her business. Read the full article...

Getting a “Media Mindset”

I’m going to be on national television this weekend.  This Sunday, April 9th at 11:00 am Eastern time, I’ll have a 15-minute segment on a show called Moving America Forward, which airs on Biz TV.  Biz TV is a syndicated show that plays on many local affiliates in most major markets.  See the image at Read the full article...

The Difference Between a Successful and an Average Child Care Owner

Why would one child care business owner be more successful than another? Both are accomplished at their "craft" of running a business, but one of them has moved beyond and has become the "marketer" of what she does. Both owners live in the same area, both have high quality child care programs and both are Read the full article...

Building a Positive and Professional Working Environment for your Staff

I just got back from a cruise!! It was amazing! I was lucky enough to go on the Child Care Marketing Owners Mastermind at Sea last week, and I was so inspired by the level of sharing and participation from all of the owners and directors that attended. Probably 70 percent of what we covered Read the full article...

Create, Promote and Fill your Summer Camp Program

Summer is just around the corner. Now is the time to create, market and promote an attractive and unique summer experience for your client families to assure that your summer enrollment is maximized. In most communities, parents have lots of options to consider, so delivery of your marketing message is best when it is timely, Read the full article...

Why and How to Breathe New Life into Old or Non-Performing Programs

On our Kris Murray’s Insiders Club coaching call earlier this week, one of our members (Anne from Pennsylvania) asked us why we thought their preschool open house events weren’t seeming to work as well these days…and what they should do about it. My response was two-fold.  First, I gave them some ideas for how to “breathe Read the full article...

When Is Staff Turnover OK?

One of the biggest problems we are facing nationwide in the child care industry is (and has been) the high percentage of turnover. We are, unfortunately, a high turnover industry. Personally, I speak often to the high cost of turnover not only in money, but in culture.  Today I wanted to take a different angle Read the full article...

2 Best Practices for Drop-In Programs

Running Drop-in Programs can pose a completely different set of challenges from that of a regular program.  During this week’s, Child Care Success Academy Gold coaching call, our member Shana brought this exact challenge to the call.  We often get our BEST questions during these calls! Shana runs a 24/7 Child Care program which is Read the full article...

3 Top Qualities Winners Possess

We just wrapped up an amazing FIVE days of  Child Care Success Academy meetings last week. I always leave these meetings exhausted and awestruck. The amount of sharing and learning going on in the room is inspiring. One of my favorite parts of these meetings is watching everyone share with and learn from each other. Read the full article...

Ideas For Awesome Teacher Trainings

Teacher trainings at your child care center don’t need to be complicated or boring. Keep the spirit light, the morale boosted and the learning fun with these fresh ideas coming from Kris Murray and Jessica Johnsen. Some of these ideas come from our on-site training's we go do for some of our clients and some Read the full article...

Losing Sleep Over Difficult Parents?

It’s 2 am and you are awake.  Is the difficult parent you have been dealing with on your mind? Recently I’ve been losing sleep over being a difficult customer. My mattress has that “sinking in the middle thing” happening only 3 years into buying it. A light bulb went off in my head at 2am Read the full article...

5 Things I wish I’d known… Going from a HOME based Child Care to a CENTER based program

I spent 2 years doing research, writing my business plan, gathering materials and scouting locations before I opened my commercial center. I thought I was prepared. Experience proved I wasn’t even close. I’ve worked in child care my whole life. I have worked in many different settings – home based, private nanny, foster care, preschool Read the full article...

Are There Enrollments Hiding In Your Email?

As busy child care leaders, we all receive tons of marketing messages in our email inbox on a daily basis. And, I have to admit, some of them I just delete without even reading them. I bet you do too. My time is just too precious to spend on marketing messages that I am not interested Read the full article...

The “Vivid Vision” for your Child Care Business

Someone I spoke about at the Child Care Success Summit 2016 is one of of my favorite authors, Cameron Herold. He has written and co-authored some amazing books, one in particular called the ‘Miracle Morning for Entrepreneurs’. This book shows you how to have the best day, every day, especially for business owners. From this Read the full article...

Free Ways To Use Facebook Live to Market Your Child Care

In today’s world of advertising options, there are two things we always tell our clients to do often - one is video marketing and second is Facebook advertising. Facebook Live is free and you will get priority in the news feed of those that log into your site.  If you are “live” you will be Read the full article...

What can you learn from NASA’s janitors?

One of my favorite stories about great culture comes from NASA (don’t worry, faithful followers, the rest come from Southwest). There’s a story about a TV crew walking through NASA and when the reporter came to the janitor in the hallway he asked him “Hi, what do you do here?” The janitor replied “I put Read the full article...

Four Essential Elements of Online Marketing

One incredibly important key to drive inquiries and build enrollment in your child care program is your online marketing plan. There are four “must-haves” in online marketing that will strengthen your digital presence, allowing you to easily be found by your big target market, the “millennials” (those born in the early 1980s to early 2000s).  Read the full article...

Experience the Power of Masterminding

What do Oprah, Kris Murray, and Michael Jordan have in common?  They all have a coach and they dedicate time to learning from their peers. Read that again.... They all have a coach, and they dedicate time to learning from their peers. What if Michael Jordan played basketball all the time by himself? What if Read the full article...

Building Trust Through Customer Service

Before diving into the world at Child Care Marketing Solutions, I was in the Customer Service role in many different venues: a bagger and cashier as a teen at my neighborhood grocer, a barista through my ski bum days and recently, my favorite, as a midwives’ assistant, the most intimate form of Customer Service. Do you Read the full article...

Secrets of a Successful Team

Many child care leaders really struggle with keeping their staff motivated and positive.  This is probably the number one issue we hear from our members and clients, month after month.  So in today’s blog, I wanted to share with you my number one strategy for keeping my team of six employees positive and self-motivated. It Read the full article...

How to Prioritize Your Summit (or any) To-Do List

One of the most popular questions I've answered in the past two weeks is "where do I even start?"  And a great question that is. Even if you didn't attend the 2016 Child Care Success Summit, you likely have felt overwhelmed by your to-do list. Sometimes that overwhelm can even paralyze you from doing anything on your Read the full article...

The Beauty of the A-Ha Moment

Just one week ago, I was in the middle of hosting the 5th annual Child Care Success Summit conference.  With a room block of 700 room nights to fill, a large vendor hall to fill, and a massive ballroom with 600 seats to fill, you can imagine the work, level of detail, and stressful moments Read the full article...

12 Tips For Successful Networking

The Summit is coming up and to say I'm excited would be a huge understatement. One big benefit of going to the Summit, and any conference is the amount of networking that is available to you. Unfortunately, this is also a benefit that people sometimes miss out on. Remember Tony Robbins says that “you are Read the full article...

How Do I Leave My Center?

I am relatively new to the Child Care Marketing Solutions Staff, but am a long time fan and client of the company.  In fact, I have spent the last five years learning from “the amazing” Kris Murray and have been a member of several of her programs. You see, I am ALSO a super busy Read the full article...

Expansion: The Buy Vs. Build Decision

A question I get asked a lot during expansion discussions with clients is “should I buy an existing center or should I build a new one”? If you missed part 1 on Site Selection, I touch on how to find the best location.  In part 2 of this expansion series, I’m offering some pro’s and con’s Read the full article...

Marketer of the Year.. Your Story Matters

One of the biggest strategies I’ve used to connect with more people and grow my business is to tell my personal story.  When I work with clients to get them to be more open in this way, they often rebel and want to keep it all “private.”  This is a huge mistake…because all human beings Read the full article...

Expanding? How To Find The Right Location For Your New Child Care Center

One of the bigger challenges facing my successful child care clients is how to expand. Their first center is rocking and rolling, enrollment is at capacity, and they have systems in place. The next big questions is how to expand to get your purpose out in a bigger way, while also scaling up and being Read the full article...

Show Some Personality in Your Marketing

I have grown up as a generation who watches TV “on demand,” scrolls through social media while walking, and is tired of being marketed to. I am cautious of everyone and everything that encourages me to spend money. I will eagerly pass up something I need to purchase for something I want from someone who Read the full article...

Don’t Let Time Take Over

How do highly successful child care leaders have time to enjoy their life with loved ones or relax on a beach in some exotic location while also running a business? The secret is simple. They follow simple time management strategies and stick to them. Everyone has 24 hours of time in their day. Here are Read the full article...

The Marketer of the Year Contest is Official!

We are excited to announce that our Marketer of the Year Contest is officially open! This is your chance to show everyone in our industry how you've knocked it out of the park this year, with your marketing and enrollment-building efforts. (oh, ya, and win a great prize!) The contest is open to ANYONE who Read the full article...

Are You A Shark??

This past weekend I had the pleasure of accompanying one of our long time Child Care Success Academy members (and my friend, Jennifer C. to Pensacola on her staff retreat. This trip did not go very far in my never ending goal in convincing my friends and family that my travel is work related and Read the full article...

One Quick & Easy Step for Better Tours

One key element to finding success at your child care center or program is to involve your teachers in your parent tours in order to really integrate them into your enrollment building machine! Teacher-parent interaction is often an overlooked piece of the puzzle when evaluating the strength of your tours. As we head into a Read the full article...

Do You Need More Motivation?

I am publicly admitting that I have a list of undone tasks!  Last November I attended the Glazer Kennedy Insiders Circle Info Summit with Kris and Camille. I have to tell you, my mind was blown. I took pages and pages of notes. I am a serious note taker, mostly because it helps my millennial, Read the full article...

Survey Says!

In today’s blog, we’d like to show you some “behind the curtain” information and statistics, based on our recent Subscriber Survey results.  Click on the video below to see the results from our survey.  Here are some highlights: We use SurveyMonkey to do all our customer surveys. It’s fast, easy, affordable, and has great reporting Read the full article...

YOU Could Be The Next Marketer of the Year, 2016

Every year at the Child Care Success Summit we hold the “Marketer of the Year” contest, which gives child care owners a chance to share their stories of vision and action. Our presenters are brave and inspiring child care owners and directors who have seen actual results from all their hard work and have also Read the full article...

Your Feedback Is Important

I have to be honest. As I started writing this blog, I was drawing a little bit of a blank. Not because I’m lazy or hate writing. Not because I’m a “darn millennial” and I was procrastinating. Not even because I’ve been spending so much time on the golf course or my paddle board (I Read the full article...

3 Tips to Improve your Cash Flow and Profit

Our goal here at Child Care Marketing Solutions is to help you stay prosperous, successful and keep your doors open! So, in this weeks Blog we're going to do a Question & Answer format, addressing the issue of cash flow and profit. Jennifer, a member of our Success Academy asks: "I am 75% full in Read the full article...

Hiring basics…Slow to hire, Quick to fire

For this week’s blog post, we’re talking about hiring best practices, which is a topic in my new book, The Ultimate Child Care Staffing Guide. What we’re seeing in the child care industry is the “quick to hire, slow to fire” mindset. It really should be the opposite. You need to be slow to hire, Read the full article...

Yes, You CAN Take A Vacation From Your Business

When is the last time you took a vacation? Were you actually able to unplug from your child care business and relax? Or were you tied to your phone and email the whole time, handling emergencies remotely?   Getting away from our businesses every once in a while allows us to rejuvenate and come back Read the full article...

Should You Attend The Child Care Success Summit?

Having a hard time deciding whether or not you want to take the leap to attend the Child Care Success Summit? If you’re on the fence, this "very helpful" 😉 flowchart was put together and "very scientifically" designed to assist you in making an informed decision… So what do you think? Should you attend the Child Care Success Read the full article...

The True Cost of Employee Turnover

I started out to write this blog about the true cost of employee turnover. I wanted to be able to give you a tangible equation to figure out how to find out how much it costs your organization to lose an employee. Let me tell you, there is no easy tangible equation for this. I have probably Read the full article...

Child Care Success Story: Paul Huff

Paul & Tammy Huff’s start-up tale reads like a dream for many new child care center owners. The first year they opened, they had 150 children on their first day. Paul says that, “there were so many people there that my dad was giving group tours.” That’s the kind of opening most of us can Read the full article...

A Sneak Peek into Jessica’s NEW Book

For this week’s blog post, I wanted to share with you an excerpt from my book which is officially on sale! Wooohooo! I wrote “woohoo” but I actually took a big sigh of relief. Finally, it’s done. Of course, to go along with my book, I’ve created a Study with The Author Course, because we Read the full article...

Stop Making Excuses: How to Write That Book

While I’m writing this, I currently have a book being published on CreateSpace. I am SO very excited and SO very thankful for all of the people who have supported me through this process. I will tell you this process has taught me A LOT! While I’ve had a tremendous outpouring of support through this Read the full article...

Two Tips to Keep Your “A Players”

One of the most frequent questions I hear from child care owners and directors is, “Kris, how can I hire, retain, and motivate teachers for my preschool program more effectively?”  My co-coach, Jessica, and I get this question SO often, we put together a free report and action plan on this very topic. Today, we’d Read the full article...

Raising the Bar and Building a Culture of Excellence

Josh Young is a child care industry veteran. He and his wife founded the Young Schools in DC and Baltimore 28 years ago. They are a multi-million dollar chain with over 1,000 children and 220 staff. Josh works in a high-end market and runs a quality program based on the Reggio Emilia Approach. He’s always Read the full article...

How To Make Safety A Real Selling Point

When I was in a center, we had security locks on all of our doors. You either had to have a key fob or code to get into the school. We had evacuation plans, fire drills, tornado drills, and everything of that nature. It was so obvious to have all of that mandated by the Read the full article...

Top Tips For Professional Staff Development

Professional development in the early childhood education field has been a hot topic lately. In most states continuing education units (CEUs) are required. How many CEUs are required per year depends on your state and what qualifies as a CEU depends on not only the state, but also your individual licensing consultant. Talk with your Read the full article…

Create, Promote and FILL Your Early Childhood Summer Camp Program

Summer is just around the corner. Now is the time to create, market and promote an attractive and unique summer experience for your client families to assure that your summer enrollment is maximized. In most communities, parents have lots of options to consider, so delivery of your marketing message is best when it is timely, enticing Read the full article...

Let It Go: Removing Roadblocks to Success

Have you had negative events affect you and your business, ones that you just can’t seem to shake off the effects of? Maybe a 20-year employee you know and trusted left and wrote spiteful things online. Maybe a competitor used underhanded techniques to steal your business. Maybe it’s something in your personal life, like a Read the full article...

4 Ways To Motivate Staff And Get Their Buy In

One of my biggest motivators is learning new ideas and finding new ways to do things. It gives me energy and I almost bubble over with excitement waiting to actually be able to share or implement those ideas. I know I'm not alone on this. I see our members take away pages of to-do lists and hundreds Read the full article...

From Being Fired to Owning 3 Child Care Centers

The child care industry can be ruthless. Low pay, high stress, and lack of recognition just to name a few. This was the case for Rhonda Meyers of Heartfelt Impressions Learning Center. After 9 years spent growing a multi-million dollar business for someone else, they fired her, while she was also taking care of her Read the full article...

How my Love of Unusual Words Inspired Fresh Marketing Ideas

Last weekend I attended a really cool fundraiser, called Spellebration, in nearby Glenwood Springs, Colorado.  Teams of four adults gathered in costume to compete in an old-fashioned spelling bee, all to raise money for literacy.  I learned some really cool and little-known words which I’ll share with you in a minute.  But since March is Read the full article...

Child Care Success Story: Gerry Pastor

Great child care leaders never stop. They know that there is always something more they can do to further their mission, always something to learn & implement to get them to their goals & fulfill their purpose in early childhood education. Gerry Pastor, who grew his 4 child care schools with $5.5 million in revenue Read the full article...

Summer Programs Do’s and Don’ts

It's that time of year again. Time to start planning your summer vacations.... whoops I mean summer camp. 😉 Although the weather has been nicer here, it's still hard to get excited about summer when boots and scarves are still part of your wardrobe. I dream of summer all year long, and usually have my Read the full article...

Child Care Success Story: Lynne Sutton

How Did This Child Care Owner Increase Her Sales By $6000/Week? – The Story of Lynne Sutton from Kids Korner Academy   Lynne Sutton, owner and founder of Kids Korner Academy, began like most child care owners: motivated by a passion for the health and well being of children. However, after a while, she began Read the full article...

How Can Your Business Compete With Free?

The question I get asked most often is:"How can I compete with low-cost child care programs in my community?”The answer comes down to this... Price-shopping usually only occurs when customers are given no value-based reasons to choose one product or service over another, so they are forced to make their buying decision based on price Read the full article...

3 Things You Aren’t Doing With Your On-line Leads

I've been doing something new in my secret shopping lately, I've been filling out online forms. If I don't hear back within 12-18 hours, then I call the center to schedule the tour. I'm sure this is a common thing, if you REALLY want to talk to someone, you will try again. What I'm finding Read the full article...

3 Strategies for Raising Your Rates.. Pain Free

I recently  got this question...how and when should I raise my tuition rates?  It is a best practice in the child care industry to raise rates annually.  It's a mindset shift, that you should get comfortable with. Child care owners are often nervous that families and parents will leave if rates increase.  This usually is NOT the case, if Read the full article...

3 Goals for 2016 Every Child Care Owner Should Consider

It’s a new year and I am happy to announce that I am writing 2015 on fewer and fewer things.  Is this year a "New year - new you” kind of year? Is this year going to be IT? You are finally going to fill your program, have a long waiting list, pay your teachers more, and take Read the full article...

3 Must Haves for Effective Brochures

Let's face it...most of you as child care owners and directors didn't get into the child care business to create great marketing materials.  I'd like to share with you my three "must haves" to make your child care brochures stand out and work hard for you and your business. This video is one from our Read the full article...

12 Holiday Gift Ideas for Your Staff

It’s that time of year again! The spirit of giving is among us. Some of us are extremely talented gift givers. Others, like myself, are not. Don’t get me wrong, I put a TON of thought into giving the perfect give. “Will they like it?” “Can I afford it?” “Is it of equal or lesser Read the full article...

5 Tips to Make Delegating Easy

Recently, I was talking to one of our Gold Core Members, Tragula, and she said one of her big take away’s from the Summit was that she has to delegate if she wants to get anything done as far as marketing. While we talk about delegation all the time, it’s not as easy as it sounds. Read the full article...

Recession Proof Your Business

Do you think you have a Recession Proof business?  Think again.  I have 4 things  that can help prepare you if/when the recession does come our way. Visibility -  Can parents find you online? Both your physical location and being "on the Map" with your key words is critical to your all around visibility. Are you getting any Read the full article...

Post-Conference After Glow…. 6 Ways to Leverage what you Learned

Last week, Kris, Camille (our Social Media guru), and I attended a conference. That's right, ATTENDED! It was so refreshing to actually be in the audience and soak in some new information.  I now have a list of ideas and "to-dos" -  as long as the list that those of you who attended the Child Read the full article...

Meet the 2015 Marketer of the Year

When was the last time you saw a really motivating and upbeat video about a Child Care center? Every year Child Care Marketing Solutions and the Child Care Success Academy holds a Marketer of the Year Contest for our members during the Success Summit. We tell them, “Don’t be shy, share your story. Tell us Read the full article...

‘Happy Hour’ can be 9 to 5

If you've known me for longer than a day, you'll know that I have a LOVE/LOVE relationship with Southwest Airlines (SWA). Even the check in process has me on my toes - 6 a.m. flight means that I set my alarm for 6 a.m. the day before to try and get an "A" Boarding I Read the full article...

Snappy Staff? What’s the Real Cost to You?

Remember the TV show “Ally McBeal”?  One of the characters in the show constantly apologized for being “snappish”.  If your child care staff is being snappy with your parents, what’s the real cost to you?  I’m here to tell you it can cost you tens of thousands of dollars, all in just ten seconds time.  Read the full article...

2015 Child Care Success Summit – After Glow

All of us here at Child Care Marketing Solutions are still coming down off the excitement of this year’s Child Care Success Summit and the buzz we've been hearing from the attendees is enormous! The positive feedback for the Success Summit has been overwhelming and it is so exciting for us to hear the huge take-aways Read the full article...

Are You Avoiding The Metrics At Your Child Care Business?

Perhaps I should have written this article before Marketer of the Year 2015 (MOTY) contest submissions were due. However, I wouldn't have been so inspired. Not only do I love hearing all of the ways that Kris and our team here at Child Care Marketing have helped so many people, but I also love knowing Read the full article...

22 Emotions

I'd like to talk about something that's a little bit more heartfelt that relates to your emotion and energy. Most of the time we focus on tactical strategies, ideas and tips and we don't address the topic of Mindset. Every now and then it's important to revisit what's going on in your minds. The difference Read the full article...

Leaders – Living By Your Values

It's pretty busy around here at Child Care Marketing as we are preparing for our upcoming Child Care Success Summit conference in Orlando. I feel like my days have been spent between email and preparing my presentation on Staff Management and Director Leadership. While my presentation focuses on best practice and practical application, there is one thing Read the full article...

What Is A Landing Page?

For those of you who are new to Online Marketing and digital space, I want to talk about best practices around your landing page. First and foremost, what is a Landing Page?? Simply put - it's a page on your website that you create, where you drive traffic from any lead generation source, like your Read the full article...

Respectfully Holding Your Ground…or What I learned From T Swift

Shake it off, shake, shake, shake it off..... just kidding. I've always been a huge T Swift fan. I think I own all of her CD's. Yes, even in this day and age, I went to the store and bought 1989... and listened to it... more than once. And while I am a huge fan of Read the full article...

Enrollment – Back to Basics

Back-To-Basics ....  The Big 3 Essentials to Keep Your Enrollment Full Let's revisit the Kris Murray, Back- to-Basics, Big 3 things you need to be doing in your enrollment building to stay full. Are you feeling overwhelmed?  Or realizing you aren't full? Going into fall is the perfect time to look at these basic strategies with Read the full article...

23 Back To School Transition Tips

I have something embarrassing to share with you. This past weekend I lectured a tree…. literally. I saw the first leaves turning brown and I looked up at the tree that shades my deck, and I said “uh uh, stop it, you just turned green, don’t you go changing brown yet. I. am. not. ready. Read the full article...

3 Elements of a High Quality Program

What does it mean and how do we measure high quality, early childhood  learning care? This has become a national issue, with National Public Radio doing a 2 part series on this topic recently. Our goal at Child Care Marketing Solutions is to help our clients be the best they can be. To address this, Read the full article…

Treating Teachers and Staff as Professionals

  We are constantly battling society’s view of teachers, especially early childhood teachers. It’s an ongoing fight to prove we aren’t just babysitters and that the work we do truly matters. We are literally influencing the next generation of society. We could slip in there that the work we do is invaluable. I say “we” Read the full article…

Tips on Retaining Great Staff

One of the most frequent questions I get from my Child Care Success Academy Members is “Kris, how can I hire, retain, and motivate teachers for my preschool program more effectively?”  My colleague Jessica and I get this question SO often, we put together a 4-part video training series on this very topic. Each of Read the full article…

Send your Staff on Holiday

Ahhhhh the lazy days of summer. Summer is my favorite season and because I pine for it all year, I never, ever complain about heat – nope, I save my weather complaints for when the negative temperatures bite my face. Each winter I ask myself, “why do I live somewhere that hurts my face?” I Read the full article…

How to Turn New Homebuyers Into Enrollments At Your Child Care

Summer is the time to start using strategies that will help you build fall enrollment at your child care, daycare, or early childhood learning center. Care.com and Zillow recently surveyed parents who had just purchased homes to learn about their experiences with home buying and moving. Zillow and care.com wanted to find out about the Read the full article...

Why Incentive Programs Work

I am a millennial. I am not sorry. I am NOT your stereotypical millennial, however, I did grow up as part of the sticker generation. We got a sticker for turning in a paper and a trophy for showing up. Do I think that’s right or fair? Doesn’t matter, it happened. (Just for the record, I’m Read the full article…

Your Number One Marketing and Enrollment Building Tool

Guess what we’ve been doing here at Child Care Marketing Solutions? Believe it or not, we’ve been TRYING to call you to check in and see if we could help you bring your child care business to that next level of success. Last week we called over 75 child care centers. Do you know what Read the full article...

Five Recent “Can’t Miss” Blog Posts from Child Care Marketing

As a child care owner or director, you work hard to stay motivated and successful, so I wanted to remind you about all the top complimentary training videos and articles we’ve been sharing! You may have missed a few episodes of my Success Strategy Videos lately, and several of them have been huge “hits” with other Read the full article…

Staff Unhappiness: Do You Know It’s Cause?

I’ve recently been reading Leaders Eat Last by Simon Sinek. I have had some huge a-ha’s even in the first few chapters. We gave this book out to our Child Care Success Academy Platinum members at a meeting this year. Here is my first take away from early in the book. According to a Gallup poll Read the full article…

Best Practices for Parent Surveys: Part 2

Are you using the right content when you survey your parents and staff? A few weeks ago, in Part 1 of this 2 part series, we talked about online surveying tools like Survey Monkey and how to put an online survey together. Today, in part 2, we will talk about creating the right content for Read the full article...

The Basics of Local Search-Why You NEED to Care!

Why should I care about local search? To put it simply, search engines automatically make local search results more prominent when they believe you are intending to search for a local business or a business within a specific geographic region.  Many people use local search results everyday and don’t realize it!  Mobile usage is also Read the full article…

Best Practices for Parent Surveys: Part I

Are You Using These Best Practices to Survey Your Parents and Staff? Do you survey the parents and staff at your child care center? If so, how often? Today I'm bringing you Part I of a two part video series and will show you how to use surveys to improve your child care program.   Read the full article...

Do You Model Balance For Your Staff?

“Wow, you must be really important to reach such an impressive level of exhausted” – Said No One Ever I see it all the time. It used to be me. In fact, I almost liked it. I sometimes miss it. “I worked 60 hours this week,” no excuse me “I HAD to work at least 70 hours this week.” Read the full article…

The Number One Way To Grow Your Child Care Enrollment

I’ve taught this before, but I still don't see very many child care centers doing it; so I really can’t say it enough. The NUMBER ONE way to get more qualified leads to call your child care center is by having quality parent AND teacher video testimonials. Capturing video testimonials and displaying them on your Read the full article...

How to Close the Sale BEFORE the Tour

We often talk about the fortune being in the follow-up, and don’t get me wrong it usually is. But for those of you who schedules tours, it’s nice to do a little pre-framing to help motivate an on-site decision. It’s basically your Pre-Tour Drip Email campaign. This should include at the very least: A Tour Read the full article…

Did You Know There’s a Gold Mine In Your Inbox?

Did you know there is a gold mine sitting in your email inbox? I am absolutely SERIOUS!   We were just at a conference in Utah doing a session about online marketing and I kept hearing this common theme, which is “I don’t want to market or follow up too much via email with my Read the full article...

Are You Using This Effective and Inexpensive Way to Train Your Staff?

“Those who don’t read barely have an advantage over those who can’t.” – Verne Harnish People either love to read or they hate to read. Period.  I am in the first group. I love to read. I have a feeling you are also in the first group, I mean I am writing this hoping someone Read the full article…

Child Care Business: Motivate Your Staff With These Four Tips!

How motivated are your teachers? Do they love to come to work each day? Do they feel supported and have the tools they need to do their job? The answer might surprise you. Did you know that early education teachers experience the LEAST amount of personal freedom compared to almost ANY other job in our Read the full article...

Child Care Business Success: Listen to Her Amazing Journey!

Jolene Conigliaro, winner of Kris Murray's Marketer of the Year Contest, tells her story of success at the Child Care Success Summit and explains how working with Kris Murray gave her the tools she needed to take her Child Care Business to the next level. Jolene became the director in 2005, within 2 years she took Read the full article...

Three Easy Ways to Monetize Your Child Care Program: Child Care Marketing

Last month, 300,000 jobs were added to the U.S. economy. For 12 months in a row, the United States has added at least 200,000 jobs — a sustained pace of hiring unmatched since 1994 and 1995. That is tremendous news for you, as an early childhood business owner or leader. Obviously, our industry is inextricably Read the full article…

It’s All In The Name: Child Care Marketing

As many of you know, in the past year, I’ve become the “mommy” of a very adorable puppy. Of the many worries I had before getting him, naming him was one of the biggest. I was pretty sure I wanted his name to be GreenBay Packer related (Go Pack Go!), but wasn’t totally sure. I Read the full article…

Define and Improve Your Company Culture-Child Care Business

As a leader or owner of an early childhood business, there is perhaps no better way to gather your troops around you for a common purpose than defining and communicating your vision and what you want your company to stand for. The best way I’ve seen other successful company leaders do this is through clarification Read the full article…

Don’t Leave It Open – Close It!

I spoke this past summer at a conference about how to gain enrollment. At the end of the presentation, I forgot to mention one of the most important, if not the most important, step – close the sale.  The irony in this is that closing the sale is one of our biggest training points. Here is what Read the full article…

Fortune Is In The Follow-Up

  Do you follow-up with parents after they tour your child care center? Do you know there are lots of different ways to follow-up? Studies have shown that in today’s economy a consumer won’t usually do business with a company until they have at least 7 touches (or points of contact) with the company. There Read the full article…

Need Help Handling Angry Parents? Try These Tips!

Too often we hear about a parent who is angry. As an owner or       director this is always challenging as you balance between supporting your teachers and keeping your parents happy. I first and foremost recommend preventative strategies (that will be another blog post) but of course, you will undeniably get an angry parent or Read the full article…

Use Your Phone to Build Enrollment

I've found that the phone is often not a well-loved component of childcare, sometimes it's even hated. It's often seen as an after-thought for owners to check on their manager's phone skills, but poor phone practices can be a BIG business problem.   Most owners are not giving enough time and energy to see how Read the full article...

Do You Know This Truth? It’s Hurting Your Teacher Morale!

When is the last time you asked your teachers for the truth about how much they pay for their own classroom supplies? According to a nationwide study that just came out, teachers are paying for 87% of their own classroom supplies.   I see this problem all the time. Here’s what teachers are telling me Read the full article...

Are You Using This Quick and Easy Way to Prevent Turnover?

Are you having problems with child and family turnover? At our Child Care Success Summit a few weeks ago, industry expert Dennis Vicars spoke to the crowd and cited this statistic: 50% of child and family turnover happens within the first 60-90 days after enrollment. That means HALF of the families that leave your center Read the full article...

Child Care Success Summit Re-Cap

We are still basking in the "afterglow" of the Child Care Success Summit, last week in Las Vegas. So many lives and businesses were transformed. Here’s what Success Summit Attendees are saying about the event: “The absolute BEST conference for child care center owners!” “WOW, what an event!” “What an amazing three days with Kris Read the full article...

Child Care Marketing: One Easy Way To Market Your Child Care

Demonstrations can serve as powerful marketing tools for your child care center. Demonstrations are pieces of visual evidence that will set you apart from other caregivers in your area and will help establish you and your child care program as trustworthy.   Here are a few great ways to incorporate demonstrations into your child care Read the full article...

Child Care Business: A Marketing Secret

Are you using one of the key secret ingredients when marketing your child care? Reviews and testimonials are a great way to provide credibility and create a trusting relationship with prospective parents.  Testimonials can be used in every aspect of your marketing. You can put them on your Facebook page, website, print ads, and posters around your center; Read the full article…

3 Easy Steps To Using Referral Programs At Your Child Care

I heard the most amazing thing the other day.  I was on a coaching call with one of our Platinum members of the Child Care Success Academy, and she told me about the results of her customer referral-rewards program at her child care center. The first amazing thing was that her child care program has Read the full article…

Add An Exit Strategy to Your Child Care Business Plan

Are you going to be ready when it comes time to sell your child care business? Part of your child care business plan should be an exit strategy. Having an exit strategy means being smart about running your child care business so you can get what it is worth when it comes time to sell. Read the full article...

Effective Child Care Brochures: Three Must-Haves

  As child care owners and directors, many of you understandably have never been trained in creating effective marketing materials, including brochures. So I’d like to share with you the three “must-haves” you need to make your child care brochure stand out and work harder for you. First of all, your brochure should focus on Read the full article...

Child Care Marketing: These Numbers Should Be In Your Message

Do you use numbers in your marketing messages at your child care? Using numbers such as the amount of families you have served, or the number of years of experience your teachers have, will help create trust with your prospects and give a sense of longevity in the child care market. If you have been Read the full article...

Child Care Business Training: Manage Your Wait List & Save Time

Want an easy, time effective way to manage the waiting list at your child care center? Here are some simple steps to help you save hours and hours on call-backs and follow up. This will help you get your child care center full and maximize your profits, allowing you to spend time on the important Read the full article...

How To Get Out Of Overwhelm At Your Child Care Business

Do you find yourself trying to do it all at your child care business, only to find yourself completely overwhelmed, not able to get through that never ending to-do list? The secret is simple: delegate. I hear time and time again from my Child Care Success Academy members: I just can’t get out of overwhelm to Read the full article…

BIG NEWS About The Summit & Behind the Scenes in Italy!

Excited to share some big news with you…plus give you the “behind the scenes” stories from our recent trip to Italy. First, the big news… I am thrilled to announce that we’ve booked our celebrity keynote speaker for the Child Care Success Summit 2014 in Las Vegas! It’s LEEZA GIBBONS…Emmy Award-winning star of Dancing with Read the full article…

The Power Is In the Message: Child Care Business Training

by Kris Murray - Child Care Business Expert What are you saying to parents interested in your child care center to build that relationship of trust and get them to enroll? The power is in the message and the key is to make the marketing message about them, not about you! Yet, I see child Read the full article...

Was Your Direct Mail Campaign Successful? – Child Care Marketing

Do you use direct mail to market your child care? Do you know how to tell if the campaign has been successful? Do you have a way to compare it to other marketing campaigns you’re using for your child care? If not, then you are wasting your marketing dollars. Direct mail can be a powerful Read the full article...

Child Care Marketing: A Simple Shift To Transform Your Child Care

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ~Maya Angelou Energy influences in the way people perceive you and your child care. In the early childhood education industry, parents are entrusting you with the care of their child Read the full article...

Don’t Miss A New Way To Market Your Child Care

Pinterest is a great social network to reach prospects for your child care and the company has just announced that they are rolling out promoted pins. This platform just happens to be one big social media where all the Moms are hanging out. So let’s dig in and talk about a new way to reach the prospects Read the full article…

Child Care Marketing: Two Resources Helping Owners Hire Staff

Good help can be hard to come by these days. One question that keeps popping up in the Child Care Success Academy and in my Insider’s Circle group is where to find good, quality teachers and employees for child care centers. I have two resources for you to help you in your search for top Read the full article…

Summer Camp: Time to Get Full & Maximize Your Revenue – Child Care Marketing

Summer is just around the corner. Now is the time to create, market, and promote an attractive and unique summer camp for your client families to ensure that your summer enrollment is maximized. In most communities, parents have lots of options to consider, so delivery of your marketing message is best when it is timely, Read the full article...

Digital Marketing with Native Ads in Child Care

You've probably heard the term "native advertising" but do you know what it means? Did you know you can use native ads to more efficiently market your child care center or preschool? Going native simply means placing ads in spots on a webpage where the viewer or user is naturally looking. This will help get Read the full article...

Map It Out: How To Find The Best Clients for Your Child Care

This week I wanted to tell you about a strategy I teach that will help you to find the best clients for your child care. It’s called “Map It Out.” This method recently came back to my attention as I saw it produce great results for Kristen, one of the Gold Core Members from my Read the full article...

Eliminate Enrollment Tour No-Shows: Child Care Marketing

Have you had a parent book a tour at your child care center, only to not show up when it’s time for the tour? It happens a lot in our industry; parents are busy and forget, or decide on another child care option. However, it is a big time waster for you and your business, Read the full article...

The One Thing You Might Be Missing – Trust In Your Marketing and At Your Child Care

In business, and especially in the child care industry, it is incredibly important to develop trust with prospects and with current customers. However, Perry Belcher (a mentor of mine), says that today is the hardest time in history to develop that trust with a potential customer in order to get them to do business with Read the full article...

Two Key Ingredients for Effective Marketing At Your Child Care

In my book, The Ultimate Child Care Marketing Guide, I teach eight key ingredients that should be included in every marketing piece for your child care center, daycare, or preschool. There are, however, two essential elements out of those eight that you can really concentrate on to make your marketing more effective. The first is Read the full article...

One Quick Way to Propel Your Business – Become An Author!

Have you ever thought about becoming an author? Writing a book can be a powerful way to propel business at your child care center, daycare, or preschool, elevating you to an authority figure and immediately making you a local celebrity. I’ve used this strategy myself by writing The Ultimate Child Care Marketing Guide, and it’s Read the full article...

How To Use Metrics To Create A Marketing Plan – Child Care Business

  Next year’s success at your child care, daycare or preschool depends on the actions you take now. A crucial step to take at the end of the year is to look at metrics from the past year to figure out success points and stress points. This will help you to formulate goals for next Read the full article…

Shift Your Mindset With Goal Cards – Child Care Marketing

  I found one of the biggest takeaways for attendees at the Child Care Success Summit this October was a shift in mindset. I've seen so many child care center owners and directors make leaps and bounds since working on their mindsets at the Summit. I know a lot of you out there have not Read the full article...

Four Essential Elements of Online Marketing – Child Care Marketing

  One incredibly important key to drive inquiries and build enrollment in your child care program is your online marketing plan. There are four “must-haves” in online marketing that will strengthen your digital presence, allowing you to easily be found by your big target market, the “millennials” (those born in the early 1980s to early Read the full article…

How To Get Powerful Online Reviews From Parents – Child Care Marketing

Getting reviews from parents is really easy and can provide powerful content to help potential customers make positive decisions about your child care center. The number and quality of online reviews of your center has become increasingly important in search engine rankings. This means one important place to direct people to give you online reviews Read the full article...

Improve Your Digital Marketing With Facebook Ads

One new hot strategy you can use to increase leads into your child care program is pay per click Facebook ads. I’m seeing this take off with a lot of our members so I want to provide you with some information and encourage you to work Facebook ads into the digital part of your marketing Read the full article...

One Quick & Easy Step For Better Tours – Get Your Teachers Involved!

One key element to finding success at your child care center or program is to involve your teachers in your parent tours in order to really integrate them into your enrollment building machine! Teacher-parent interaction is often an overlooked piece of the puzzle when evaluating the strength of your tours. No matter how great of Read the full article...

Four Digital Tools To Help You Save Time – Child Care Marketing

I know being a business owner or director of a child care center can be demanding, so we’ve gathered some great online and digital tools to help you run teams more efficiently, be more productive, and stay organized. These resources have been essential in our own business, so we’re sharing them with you to help Read the full article...

Take Time To Invest In Your Most Valuable Asset – Yourself!

  As a busy leader at your child care center it is often easy to overlook and neglect something very important – yourself! In his famous book, The Seven Habits of Highly Effective People, Stephen Covey writes about a concept called “sharpening the saw”. The idea relates to preserving and enhancing the greatest asset you Read the full article...

Four Quick and Easy Steps to Create a Marketing Plan for your Child Care Center

  Right now is the perfect time to be thinking about, planning, and prioritizing back- to-school marketing efforts at your child care center. This is my call to action to you to think about your plan, get it started and then get it finished so that you can reach your fall enrollment goals! What are Read the full article...

Three Ways to Power Up Your Marketing Using Video

Do you need some refreshing ideas using video to boost your marketing? Want some new ways to connect with parents and increase your enrollment at your child care center? I’ve seen some innovative strategies of using video that are delivering great results out in the child care field and now I’m bringing them to you! Read the full article…

How Your Emergency Plan Can Be Used As A Marketing Tool

Childcare Marketing would like to send out their condolences to the people in Oklahoma affected by the tornadoes. We know it’s been a tough time and we’d like to send our thoughts and prayers to those going through this difficult tragedy. These events present a time to reflect on unforeseen circumstances that can strike at Read the full article...

Year End Testimonials

This time of year, April and May, is the optimal time for you to think about really targeting your testimonial strategy to the families that may be leaving and graduating out of your program soon. Some may have been with you for four or five years, and these are the really ‘juicy’ sources of testimonials. Read the full article...

How to Attract More Private Pay Clients

In the face of reductions to childcare subsidy funding programs, such as Title 20 and other subsidies, that are happening in a growing number of states, many of your centers are being impacted. The clientele that was reliant on these now-defunct subsidy programs is no longer able to afford your services. Many of my clients Read the full article...

How to Growing Your Inquiries Through Call Tracking

A really popular topic that I am asked about all the time is: How can we grow our inquiries so that our phone rings more? There is a lot involved in the answer to that question, and the first step is to get very clear on where your inquiries are coming from and where they Read the full article…

How to Stay On Top of Your Competition – Child Care Marketing

  At Child Care Marketing Solutions, we work eight hours a day, five days a week to help you with your marketing, enrollment and business. I am often called “America’s Leading Expert on Childcare Business Success.” If you need help, please feel free to give us a call and we’ll help you to get your Read the full article…

Create Your Story

  I’ve talked to many of you at my Success Summit, and at other events, about how important it is to effectively communicate your compelling story to prospective parents and to existing clients. What do I mean by your story? Let me give you an example of my story and maybe it will help you. Read the full article…

Be the Designer of Your BEST Life in 2013

  Happy Holidays to you from Childcare Marketing Solutions! We hope you’ve had a successful and prosperous year in 2012 and we wish you the best in 2013. Here it is nearly the end of December, a great time of year to take a look at your life and realize that anything is possible for Read the full article…

How to Build a Valuable List for Your Child Care

How to Save a Bundle on Your Taxes While Improving Your Program

  It's a race against time! With 2012 coming to a close, NOW is the time for child care businesses to acquire new or used capital equipment that qualifies under Section 179. What's Section 179? It allows companies to write off the purchase price of qualifying equipment that is bought and put into use before Read the full article...

A Plan for MASSIVE Child Care Enrollment-Building at the Holiday Season

  Do you know what month of the year has the highest number of Google searches for the terms ‘daycare’ and ‘childcare’? Though logic may tell you it’s late summer before the start of school (August), the greatest number of childcare searches actually takes place in January. Parents are looking online for the centers that Read the full article…

Fulfill Your Purpose: Get Your Message Out in a BIGGER Way!

Many child care owners and managers are afraid to really market and get their message out in the community in a big way. They hesitate, feeling fearful, nervous and concerned about being too ‘salesy.’ Many are frustrated, and even feel defeated, with today’s economy. Whatever the reason may be, they don’t get the word out Read the full article…

Fill Your Child Care Program with Kids through Community Connections!

An often overlooked strategy to fill your program with children quickly is what I call “good old-fashioned, ‘pound the pavement’ style community marketing.”  This is truly one of your most powerful tools for success – are you using it effectively and often? Getting out, shaking hands, spreading your flyers all over town—these are the ways to connect with Read the full article…

How Much Should You Budget for Your Child Care Marketing & Advertising Your Program?

  "What should I budget for my marketing and advertising efforts?" I get this question a lot. Many owners & directors want to base spending on a percentage of their total tuition revenue, but there is a much more strategic way to look at how much to spend on your marketing budget. This article illustrates Read the full article...

3 Questions to Ask Your Prospects GUARANTEED to Get More Tours Booked!

Skilled telephone contact, following a simple method practiced in advance, will greatly enhance your childcare enrollment success. Consider, what happens to your carefully crafted marketing plan when your phone rings? It is all for naught if your staff is so poorly trained or overwhelmed that the most vital things are not being said when the Read the full article…

Child Care Marketing Calendars

One of the biggest mistakes I see with the marketing practices of child care programs is the “throw it against the wall and see if it sticks” tactic.  This means you go from one marketing idea to the next in “knee-jerk” fashion, and when the thing you try doesn’t work the way you  had hoped, Read the full article…

Child Care Daily Sheets: An Often Overlooked Opportunity

Communication with parents in a specific way, and on a daily basis, about the big and small events, activities and milestones of each child’s day in childcare is an essential means of connection between teachers and parents. If your program is not currently using a system of daily sheets to report to parents their child’s Read the full article…

The #1 Secret to Achieving Your Goals

It’s almost July 1, which means we’re halfway through with 2012.  Hard to believe it’s going so quickly!  Yet, it’s not too late to set your goals for 2012.  There are 6 months left this year and you can still make this your best year ever if you follow these success strategies for goal-setting. Success Tip #1:  Read the full article…

How to Get the Right Person Doing Your Center Tours

One super important strategy to grow your enrollment long-term is to hire the ideal person for conducting tours of your facility. Persuading prospective new parents is a role that is often filled by the childcare center director or assistant director. But what if the strengths of these two top administrators do not lie in that Read the full article…

Child Care Masterminding

Using a Mastermind group as a part of your business plan for a childcare marketing program is the best way I know to get FAST breakthroughs and make major leaps in your business and personal life. This effective process provides solutions to your everyday problems and challenges by using the powerful tools of networking, creative Read the full article…

Coming April 22-38: The Week of the Young Child™, Early Years Are Learning Years®

Coming April 22-28: The Week of the Young Child™, Early Years Are Learning Years® The National Association for the Education of Young Children (NAEYC) sponsors an annual celebration called The Week of the Young Child™, focusing public attention on the needs of young children and their families and recognizing early childhood programs and services that meet Read the full article…

Good Signs Can Make All the Difference

It doesn’t take much to do really effective signage – just a small budget and lots of imagination!  There are several great benefits to putting effort into your signage: • Effective signs grab the attention of bored drivers • These drivers are likely to live or work in your draw area, and/or have friends, relatives, Read the full article…

How to Create, Promote and FILL Your Early Childhood Summer Camp Program

Summer is just around the corner. Now is the time to create, market and promote an attractive and unique summer experience for your client families to assure that your summer enrollment is maximized. In most communities, parents have lots of options to consider, so delivery of your marketing message is best when it is timely, Read the full article…

How to Use Deadlines to Make Your Marketing Much More Effective

Why are deadlines so important in your marketing?  Think about how you react to deadlines.  When you see a great offer or deal with a deadline (such as on Groupon) you are much more likely to take IMMEDIATE action, right? Deadlines are essential in your offers and promotions, because they support a clear call to Read the full article…

How Your Local CCR&R Can Help Your Child Care Business

You may be familiar with the Child Care Resource & Referral Agency in your area, but do you know how to use them most effectively? Your local CCR&R exists to provide child care providers with the following services: Grant Money:  Many local foundations and government programs are funneled through the CCR&R, and they often have Read the full article…

Develop Your “Dream Team”: Identify A, B, & C Players

Last week I attended a fabulous mastermind retreat with other successful entrepreneurs and I learned a great tip for keeping staff motivated and developing your ” dream team”.  The concept is simple: identify who on your team is an “A” player, a “B” player and a “C” player. Obviously, your A players are people who Read the full article…

Platinum meeting on Sand Key FL

What a great time!  The best part was the $64,000 moment one member had on day one. That’s right, with one small, painless change to her business she will be able to start making an additional $64,000 a year.  That is the type of ground breaking events that happened time and time again at the Read the full article…

Number One Sin in Child Care Marketing

When I’m speaking at a conference or working with clients, I often ask them if they know the #1 “marketing sin”.  Is it simply “not marketing”?  How about “not tracking your results”?  What do YOU think it is? Watch this week’s training video to find out!  Just click on the play button to watch the Read the full article…

My Top Tips for Setting Concrete, Measurable Goals…and Actually Achieving Them!

Don’t Worry I Recorded Every Minute of This Training and You Can Get Instant Access! I love this time of year…because it’s my favorite time to reflect on what I accomplished during the past year, and set my new big goals for the coming year!  I also celebrate what I achieved, and make note of Read the full article…

Day One Peek #2 – Live from the Event!

Hey – here’s the second “sneak peek” video from our roving reporter Devin Murray (my husband). 😉 Wish you were here – we are getting mind-blowing reviews!

Day One Sneak Peek – Extreme Marketing Makeover Event

Here’s a “roving reporter” peek of what’s happening at the LIVE Extreme Marketing Makeover Event for Child Care Leaders here in Cleveland, OH. We’ve got 50 leaders raving about what they’re learning!

THIS is the kind of media attention you want!

Have you heard of Patch.com?  They are a local online media resource and often focus on child care programs and preschools.  Today they posted a great article about a Virginia preschool called Willowcreek Academy.  THIS is the kind of media attention you should work towards for your program.  Read the full article here.  To get Read the full article…

Extreme Marketing Makeover Live Event for Child Care Owners and Directors

Hey everybody – I’m thrilled to announce my first big event, the “Extreme Marketing Makeover Event for Child Care leaders!”  Visit http://extrememarketingevent.com to learn more about this fantastic 2-day conference & workshop where I’ll personally walk you through the process of MAKING OVER your marketing and enrollment-building materials! This is the ONLY live event guaranteed Read the full article…

If You Live in Maine, This Could Be An Opportunity!

Yesterday, a news station in Portland, Maine reported on a child care controversy regarding a before & after care program in Newburgh.  Here’s the link to the video and the article: http://www.wcsh6.com/news/article/159728/2/Tempers-flare-over-unlicensed-child-care-in-Newburgh Here’s an excerpt: “Controversy is swirling in town over a before and after school program that Newburgh runs for school children. As many Read the full article…

The State of Education in Our World – This is a “MUST-SEE”

The link to this video was sent to me this morning by Child Care Information Exchange. This video is so amazingly creative and so RIGHT ON, I just had to share it with you here: http://www.youtube.com/watch?v=zDZFcDGpL4U&feature=youtu.be Sir Ken Robinson, world-renowned education and creativity expert, gave a speech called “Changing Education Paradigms”, where he talks about the Read the full article…

Rave Reviews from Enrollment Bootcamp LIVE Event in Anaheim!

Here are 2 quick video testimonials from child care leaders who attended my first-ever Enrollment Bootcamp LIVE! training day, which we held in Anaheim, CA yesterday. I am so thrilled to be able to contribute business success strategies to these awesome leaders! We had a fantastic day of learning and camaraderie. This is Rochelle Kiner, Read the full article…

How to Get More Quality Enrollments FAST…

Just a quick blog post to let you know that I’ve “unlocked” the mysteries of how to get quality families to enroll in your program, and I’m revealing it ALL during my brand new 5-Week Intensive Enrollment Bootcamp! This is a “virtual” bootcamp featuring live coaching and training calls, an online resource center, and tons Read the full article…

Why Dan Kennedy is “The Man”!

Last Friday and Saturday, I attended a “Wealth Days” event right here in Cleveland, presented by my favorite business coach Dan Kennedy. The event was terrific and I left with no less than EIGHTEEN power ideas to implement from the weekend. Dan is “the man”! Here is an excerpt from his new book, “NO B.S. Read the full article…

Is Your Early Childhood Program Data-Driven?

Many child care business owners & directors make decisions in their business based on gut instinct, a willingness to try something new, or desperation to find something that works. Usually, when they try something, they do it once, are unable to clearly measure the results of what they tried, give up, and go on to Read the full article…

Two Reasons to Celebrate

Today is the 3-year anniversary of the day I started my business as a coach and consultant to child care centers and startups. It’s the day I staked out my claim as an independent business owner in this country, a budding entrepreneur. I want to take a moment today to thank you for reading my Read the full article…

My Take on Social Media

I’ve got to admit, up till now I’ve been a social media skeptic. Yes, I’ve got a Facebook and Twitter account, but other than keeping in touch with friends every so often, I haven’t been keeping my accounts updated very well. Until now, I wasn’t a believer in putting alot of time into social media Read the full article…

When’s The Last Time You Showed Your Appreciation?

The other day, I treated myself and my sister to a spa pedicure at the local salon. The gal doing my toes told me she was SO happy to work at that salon because the owner was constantly doing “little things” that made her day special. On her very first day of working there, the Read the full article…

Happy Earth Day!

Have you heard of Crazy Crayons? It’s a crayon recycling program. Children bring in any old, broken, or unwanted crayons from home. The crayons are donated to the Crazy Crayons program, which recycles them into fresh, new crayons. This program teaches children students the importance of recycling and taking care of our planet, and what Read the full article…

Child Care Summertime Safety and Fun Tips

If you’re a childcare provider, here are some tips to get ready for summertime play: 1) Ask parents to bring cool clothing to keep on hand 2) Keep the children out of the sun during the hottest time of the day. Good times to play outside in summer are from 9-11 a.m. and 3-6 p.m. Read the full article…

Protected: Insider Circle Special Video Bonus – 10 Minutes to a Web Site

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Go Cavs! Welcome back Z!

Today is the first time I get to see Lebron in real life action, and my son Owen’s first pro basketball game ever. He’s almost 8, so a bit overdue. We’re all totally psyched to see the Cavs play, and it’s Z’s first home game back with his old team. 😉 We’re in the 3rd Read the full article…

Video: How to Outshine Your Competition…Be Unique!

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New Video: The “R” Word & How It Can Help Your Program!

Referral programs are a key part of any child care center’s marketing plan. Getting it right can make you more profitable and life just easier.

New Video: Fast-Track to Double-Digit Growth in Your Child Care Business

How to grow your child care business with double digit growth using proven child care marketing ideas.

Child Care Marketing

Did you know that only about 11% of early childhood program directors & owners have had some sort of business and/or marketing training? Yes, they’ve had many hours of training in early childhood topics, but not much training in how to manage a profitable center, and how to stay fully enrolled for the long term Read the full article…

Have You Planned Your Events for Week Of the Young Child?

The Week of the Young Child (WOYC) is an annual week of celebration of early education programs and events, sponsored by NAEYC. This year, WOYC is April 11-17. Has your center or school planned out yet what you’ll be doing to celebrate WOYC? If you need some ideas and/or inspiration on how to celebrate WOYC, Read the full article…

Here’s a Great Video On How to Live Your Best Life

I want to pass along this video called “Core Influence” from probably THE coolest guy in internet marketing. His name is Frank Kern. You gotta watch his stuff, it’s very cool and funny. And maybe even life-changing. Here’s the link: http://www.getcoreinfluence.com/?ref=J0M40PjjRjQZ06d6 (I get no compensation for sending this to you – it’s just cool stuff). Read the full article…

Protected: How to Create an Online Survey Video – Gold Coaching

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Success in 2010

I just posted a brand new 4-minute video, and I think you’ll get a kick out of it. Plus, you might learn a thing or two. Go watch the video now: Success in 2010 To your success in 2010, Kris

Child Care Professinals One of a Kind Holiday Party

You’re invited to join me and my friend Julie Bartkus for the first ever, one-of-a-kind holiday party for child care professionals! This party will take place via a LIVE conference call. No special equipment is required to join us. All you need is a telephone. 😉 During this call we will be featuring several guests Read the full article…

10 Great Ways to Get a Grant

Experts reveal their top 10 secrets about writing grant proposals that demand attention and get funding. Grant writing is seldom easy. Many schools are chasing after the same pot of gold, fiercely competing for technology dollars offered by corporations, foundations, and state and federal government. So there’s no room for mistakes. Yet, many pitfalls exist, Read the full article…

How to Build a Winning Customer Referral Program for Your Child Care Center

We all know that word of mouth is the most powerful form of advertising. So why do so many child care centers lack a customer referral program? Maybe we figure that if people love us, the referrals will come naturally, without us having to ask for them. This might be the case, but there’s one Read the full article…

Child Care Center Business Plans: Why You Need One

Why do you need a business plan? First and foremost, a business plan is a basic requirement to getting government grant and loans, as well as bank loans. It is also a great way to focus the complete picture of your daycare, get it out of your head and down on paper. There is something Read the full article…

Strategies for Getting Your Child Care Center Website Ranked High in Google’s Local Search

A recent report by independent research firm eMarketer.com (September 2009) provided some great insights into how people are searching online for local products & services. Here are some of the major findings of the study: 37% of people who conducted an online local search ended up visiting the store in person. People were 46% more Read the full article…

Shaping Children’s Attitudes toward Learning with High Expectations

I came across a great article in the paper this week. The article is about which volunteer jobs are the most helpful to kids. Here’s the article: http://online.wsj.com/article I like the information of where to volunteer and think parents may like it (i.e. something for your newsletter:-)). I found this section to be very relevant Read the full article…

What To Do When your Child Care Center is “Surrounded” by The Competition!

These days, it’s tough being a Cleveland Browns fan, especially when you’re surrounded by Steelers fans.  But as you can see from this photo, I don’t mind being surrounded by the competition.  Nevertheless, what should you do if your child care is surrounded by the competition? In my child care consulting practice, I’m seeing more Read the full article…

The Power of Customer Testimonials – Do You Have Enough, and Are You Using them Effectively?

Most business owners put very little thought into the most powerful marketing tool they have testimonials from current and past customers. Customer testimonials are an often-untapped source of marketing power in your child care business, because they offer “social proof” to others that you provide a quality child care experience. What others say about you Read the full article…

3 Amazing Tips For Getting a Child Care Grant

I’ve been getting lots of questions from my readers lately about child care grants, so I thought I’d share some tips with you about daycare grants and how to find them. Tip #1:  It is very hard to find grants to cover start-up costs, especially for an in-home family daycare.  The reasons for this are: Read the full article…

How The Stimulus Package Can Help Your Child Care Center

More than $5 billion was set aside for early education in the stimulus package signed by President Obama last month. In California, $210 million will go toward improving Head Start and Early Head Start programs for low-income toddlers and students, while more than $220 million would enhance child care for infants and toddlers. Stimulus money Read the full article…

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