First Impressions: Is it “LOVE at First Sight” with Your Prospective Parents?

It happens to all of us, a family walks into your center to inquire about childcare services. What do you do next? How do make sure it’s “Love at First Sight” and capture this family’s heart and attention? You have to start by making sure you are wooing them with your first impression! “The first Read the full article...

How to Spot Teacher Burnout, and How to Manage It

Lety Carvajal and Raul Pineyro of Springview Academy in Florida join the show today to talk about working as a married couple, the cute story of how they met and became a partnership, and spotting teacher burnout. They are both highly focused on professional development, active leadership and creating a culture that serves children and Read the full article...

The 2019 Child Care Benchmark Report: Statistics and Industry Trends

The Child Care Success Company has partnered with HiMama to bring you the most comprehensive benchmark report in the child care industry. We are excited to announce it was just released. You’ll want to download this report to find out if your child care center ahead or behind the curve compared to everyone else. You’ll Read the full article...

Tips for Making Your Child Care Business Visible to Parents

Living in a social media driven world, the way that millennial parents search for child care is significantly different than it was in years past. Although I highly advise that you still include community marketing and a parent referral program in your lead generation plan, you NEED to make sure that your school is being Read the full article...

Leading Your Team to a Positive Culture Begins with YOU!

A strong, positive company culture starts with a strong, positive, inspired leader who has a passion for their work and truly LEADS (by example.) A couple of years ago, at the Child Care Success Summit, Kris Murray showed a video to illustrate a point – and it stuck with me. This video was of a Read the full article...

Why It’s Important to Have World Class Cameras In Your Program

Bobby Franzo, Co-Founder and team lead of PB&J TV, joins the show this week. Bobby and the PB&J team are leading the charge of this industry, using state of the art technology and cutting edge services. Bobby talks about why he and his brother founded PB&J, what he learned while growing the business for over Read the full article...

Playing for a Living with Glenn Morshower

One of the busiest character actors in Hollywood today, Glenn Morshower, joins the show to talk with Kris. Glenn has appeared in over 200 film and television projects in a career spanning four decades including the FOX hit series 24. Glenn talks about discovering his love for theatre at a young age, and some career Read the full article...

“How We Calmed The Chaos In Our Infant Room”

by Jarred Winn, Manager, Mindful Miracle Pre-School, Sacramento, CA Teachers and caregivers have a lot to juggle in the classroom. It doesn’t matter if they are technically “in ratio” or not, sometimes there are just not enough hands to go around. In the exact same moment, all of the following can be happening in your Read the full article...

Create a Winning Onboarding System for Your Child Care

In this industry, I see too many of you hire out of desperation because you are in fear of being out of ratio. The people you hire in order to quickly meet ratio usually are not vetted to be sure they are aligned with your school's culture and values, and they rarely undergo a proper Read the full article...

The Ultimate Careers Page Checklist for Child Care Programs

One of the most important pieces of your Hiring Funnel is your careers page on your website. You have done all the work of finding creative ways to market your job opening. Now you need to give applicants a call to action – tell them what to do. “To apply, go to www.yourcareerspage.com.”  When they Read the full article...

Scaling Up with Mike Garatoni

Mike Garatoni of Growing Kids Learning Centers in Indiana joins the show to talk about scaling up, growing, and advice for schools of any size to grow and expand even more. He and his wife Beth found high-quality care quite limited as parents themselves and knew they wanted to help be part of the solution. Read the full article...

Interview Techniques to Find the Best Teachers

Interviewing isn’t easy and it's a tough process to nail down. I hate to say it, but for many of you, you will always cringe at the thought of having to interview potential teachers. The unknowns of how the interview will go and whether or not the candidate will live up to our expectations is Read the full article...

Embracing Your Story with Les Brown

Many of you saw Les Brown speak live at the Child Care Success Summit in Dallas, and saw first-hand how his words can be life-changing and bring you to both laughter and tears. Today he joins the show to talk with me about the influences on his own life and path, his tenets for quality Read the full article...

Then & Now: My Journey With Kris Murray

I am beyond honored to share my journey with Kris over the past 10 years to commemorate The Child Care Success Company's 10th anniversary this month! It all started back in 2009 when I began to receive emails from The Child Care Success Company. At this point in time, I had already been a director Read the full article...

Fill Your Center by Creating Scarcity

People always want what they cannot have and will pay a premium for it.  Whoever does your tours needs to learn some basic sales skills, and scarcity is one of the skills that is vital to increased tour conversions.  It all starts with the phone call, which sets up the initial scarcity in the customer’s Read the full article...

How to Market an Awesome Summer Open House

Hello, summer! Can you believe it’s the end of another school year already? I know you guys are hard at work organizing your summer open houses, or what I like to call family appreciation events, to engage with your community to show them what you’re all about. Sure, planning these events is fun for everyone Read the full article...

What Attracts Parents to Your Child Care Center

For many child care business owners that work to stay competitive in their area, their focus is on making sure their rates are competitive and their location is prime and convenient. Sometimes this focus on maintaining competitive rates and having the perfect location starts to draw them away from focusing on what matters the most Read the full article...

We’re Celebrating 10 Years in Business!

We’re 10!  Can you believe it? I have been thinking a lot lately about the stories and milestones of this journey my team and I have been on for the last DECADE. Wow.  I am amazed and blessed, as I sit here reflecting on what we’ve created. First and foremost..we have an exciting announcement.  Here in Read the full article...

Tell Your Story, and Then Never Stop Telling It

In this inspirational episode, we hear from Kris’s very first client Alison Pfeister and her daughter Alexandra Kroon. Their school, the TLC Academy for Young Children in Hudson, Ohio is a family owned business, founded by Alison and her husband in 1989 after the birth of Alexandra, who now serves as the director. Alison shares Read the full article...

Summit Speaker Alert! Julie King and Joanna Faber to Speak at the 2019 Child Care Success Summit™

We are happy to announce that Julie King and Joanna Faber have been added to the speaker list for The Child Care Success Summit 2019! Joanna Faber and Julie King are the authors of How To Talk So Little Kids Will Listen: A Survival Guide to Life with Children Ages 2-7. The book has been Read the full article...

Increase Child Care Enrollments with Your Phone Script

I am continuously am amazed by the awesome lifestyle Coach Jennifer Conner has created for herself from applying the lessons and tips she learned through joining the Child Care Success Academy™. In fact, Jennifer’s perseverance resulted in so much success that I knew if she shared her journey and strategy with other child care business Read the full article...

Giving a Tour Parents Can’t Say No To

We spend a lot of time and effort getting the phones to ring at our school and getting families to come in to tour. That is why once we get those families in the door we owe it to ourselves to make sure they are provided with a WOW experience that makes them feel excited Read the full article...

Overcoming Adversity and Bringing Out the Best In People

In this episode, I am joined by Leann and Jake Chamberlain, a husband and wife team that run Brighton Montessori in Brighton, Michigan. Leann was the recent winner of the Child Care Rockstar contest at the 2018 Child Care Success Summit. Her vulnerable and authentic approach won the hearts of everyone there. They discuss what Read the full article...

Member of the Month: Lisa Giancarli

In 2011 after the buyer of Over The Rainbow Child Development Center backed out of their purchase, Lisa Giancarli found herself inherently becoming the owner and operator of the school. Having no prior experience in child care, with the exception of raising her own children, Lisa quickly became overwhelmed and wanted out of the business. It Read the full article...

Making Deals to Grow Your Child Care Business

This past January at the Child Care Success Academy™ quarterly mastermind meeting we had Nan Rikard, owner of Big Blue Marble Academy, present to our members. The room was blown away and filled with inspiration and ambition as they listened to Nan share her story of how she grew Big Blue Marble Academy into a Read the full article...

Sharing Our Brownies at Child Care Conferences

I once heard a story about sharing your brownies. Imagine you’ve gone through the trouble to make a delicious batch of homemade, ooey-gooey, chocolatey goodness. As the brownies bake, they begin to fill your home with the sweet smells of yumminess. Anyone walking into your house would be met with the happy anticipation of soon Read the full article...

The Value of Embracing Sales

Eric Lofholm is President and CEO of Eric Lofholm International, an organization he founded to professionally train people on the art and science of selling. Eric has used his own successful sales background to help people dramatically improve their lives in all areas, including income and happiness. He joins the show today to talk about Read the full article...

Fun Ideas to Celebrate Teacher Appreciation Week

Teacher Appreciation Week is a national holiday celebrated in United States which takes place in the first full week of May. I hope you already have some plans to celebrate your teachers, but if not, use this article to generate some ideas! It’s important to go out of your way to celebrate this in a Read the full article...

How to Stop Feeling Hopeless in Your Child Care Business

In the Child Care Success Academy, we are constantly proud of the perseverance of our clients. We are impressed at the level of commitment they demonstrate in order to positively transform their businesses and lives. I’ll be honest, when owners come to us feeling hopeless and lost in their own businesses, it takes a lot Read the full article...

How to Create the Perfect Enrollment E-Packet

I don't know about you, but my head is constantly spinning with fresh and unique ways to leverage and market my school as many potential families as I can. I know my school has a long list of unique features and benefits, but for a long time I couldn't figure out how to organize them Read the full article...

Creating a Culture Where Children Come First

Jennifer Vazquez, the owner of A Sunny Start Preschool,  joins the show today. She talks about the culture of caring, how she sets herself apart from the competition in her three full locations in the Miami area, how she attracts great employees and the marketing techniques that have helped grow her enrollment the most. Click Read the full article...

How Showing Up Changed Her Business

A few months ago something happened with one of our Child Care Success Academy™ members that caught my attention, and I want to share that story with you. You see, Mallorie Malloy-Coe is a serious child care business owner. She is working on growing her center and making a positive difference in her community! She’s Read the full article...

What to Measure Financially in Your Child Care

During my time in this industry, I can’t tell you how many amazing, passionate child care business owners I have met that truly want to make a difference in the lives of children. They are constantly working on creative ways to grow their businesses and improve their quality of care and positive staff culture in Read the full article...

It’s OK to Fire Your Clients (Sometimes)

Picture this. You are a happy successful child care director. You arrive to work Tuesday morning happy and ready to make a difference in the lives of your staff and your children. You greet several staff and parents as you walk to your office, you get settled in and are ready for a productive day. Read the full article...

Social Proof is Everything In Child Care Marketing

Troy Howard, the co-founder of the customer review and referrals system SoTellUs, joins the show to talk about his passion for combining technology and marketing and how it led him to become an entrepreneur and industry disruptor in the online review space. He and Kris talk about creating social proof, why reviews are so important Read the full article...

How to Delegate in Your Child Care Business

In 2015 I had the pleasure of meeting Ben Poswalk, who is now a Child Care Business Success Coach in our Child Care Success Academy. In addition to being a part of my team, Ben has also been the director of Paradise Place Preschool in Crested Butte, Colorado since 2011. Little did Ben know that Read the full article...

Announcing: Ron Clark to be Celebrity Keynote Speaker at the 2019 Child Care Success Summit™

We are so excited to officially announce Ron Clark as our Celebrity Keynote Speaker at the upcoming Child Care Success Summit™. Each year we strive to bring you the absolute best speakers. In previous years, Glen Morshower, Sean Stephenson, Mia Farrow, Leeza Gibbons, Stedman Graham, and Les Brown have graced our stage. What makes this Read the full article...

5 Steps to Creating a Winning Follow Up System

In this article, I want to start off with an exercise that will get your brain thinking. First, think of your favorite place to go and think about why that is your favorite place. What pops into your head that gives you happy feelings when you think of this place? Now think back, have you Read the full article...

What You Should Know About Preschool Insurance

Knowing what insurance policies to have and making sure you have high-quality coverage is of the utmost importance for a child care business owner. Today, Kris talks with Samantha Phillips of Aleaf Insurance about the three biggest, most common insurance mistakes she sees in the child care field and how we can best address them. Read the full article...

Defining Your Why in Child Care

As a child care business owner who is constantly bogged down with day to day tasks, often times you can lose sight of why you began your journey in the child care industry to begin with. In order to stay motivated and continue to strive for excellence in your business, you must take a step Read the full article...

Member of the Month: Hanna Compton

When Hanna Compton attended the Child Care Success Summit in 2017 she was sure that everything she would hear during those three days would be old news to her. Hanna graduated from college with a degree in early childhood development and was the co-owner of a successful child care business for nearly a decade at that Read the full article...

How Do You Define A Child Care Rockstar?

We Asked, and We Got Answers! Have you had a chance to listen to Child Care Rockstar Radio yet? It's my favorite Child Care Business Expert's (and my favorite boss's) podcast. LOL! Every week Kris Murray chats with child care industry experts and leaders to bring you the latest and greatest trends, inspiring stories of Read the full article...

Implementation Equals Speedy Results

Michelle Smith-Lank has been in the Child Care Success Academy for several years and a true definition of a Child Care Rockstar.  She talks about how she got into the field and came to open Kids World Learning Center and the lessons in growth, marketing, and expansion she has learned throughout her career. Click here Read the full article...

3 Principles of Strong and Effective Leadership

Many hats are worn as the owner of a child care business. Too often I see owners lose sight of what their true role is within their school, whether it’s because they are spending too much time in the classroom due to high employee turnover or they are constantly having unsure staff members knocking on Read the full article...

The Routines and Habits of Successful School Leaders

“Success is nothing more than a few routines practiced daily.” - Jim Rohn It sounds so simple. But simple isn’t easy. If it were that easy, then everyone would have a school of excellence! So, what’s the caveat? It’s a few simple routines practiced daily. As leaders, more than anything, we need the discipline to stick Read the full article...

Setting Goals is Vital to the Success of Your Child Care Center

“By recording your dreams and goals on paper, you set in motion the process of becoming the person you most want to be. Put your future in good hands - your own.” - Mark Victor Hansen If you were to walk into my office you will notice there are goals written on the walls. If you Read the full article...

Kris Murray on The Preschool Podcast — Digital Marketing and Social Media Strategies for Child Care

In this week’s episode, we flip the podcast and replay the conversation Kris recently had with Ron Spreeuwenburg from The Preschool Podcast. They discuss why marketing strategies are important for child care, the change in the landscape of how people should market, and the two main buckets to be sure your strategy is covering. Kris Read the full article...

2 Must Have Strategies to Grow Your Enrollment

It’s that time of year again where gathering new enrollments and scheduling tours seems to be a struggle and you find yourself wondering what you could be doing better to increase them. My team and I have dedicated countless hours of research and implementation to discover what the best strategies are for enrollment-building and marketing Read the full article...

Member of the Month: Joy Clore Willis

Who would have thought that in today's social media driven world,  life changing resources could be found while routinely scrolling through your Facebook feed? For Joy Clore Willis, owner of A Kids Gym Learning Gymnastics Academy in Florida, her child care business transformation began when an ad appeared in her Facebook newsfeed for Kris Murray's free Read the full article...

Kris Murray’s Enrollment Boot Camp Live Challenge: Are You Ready?

Are you ready to get your school fully enrolled and finally get out of the red? Now through February 24 you can take your first step to having a fully enrolled school by signing up to enter Kris Murray’s Enrollment Boot Camp Live Challenge! Enrollment Bootcamp is the world’s number one training for child care Read the full article...

Why a Values-Based Approach is a Game Changer for Companies Big and Small

Ann Rhoades joins the show to discuss her extremely important and successful careers at Southwest Airlines and JetBlue, and shares more about the extraordinary service she and her team at Peopleink provide for leaders looking to shape and define their culture. A highly sought-after speaker and author behind the book Built on Values, she provides Read the full article...

4 Steps to Effective Delegating

Have you ever told someone to do something and they either don’t do it or just can’t seem to get it right? Contrary to what you might think, it turns out that a lot of the times that this happens you’re actually the one at fault. “Who, Me?” Often as leaders we know what we Read the full article...

Bringing Positivity and Integrity into Child Care

Jennifer is the Vice President of Operations at Magic Memories Child Development Centers. She has been working with children and entrepreneurial since she started her own business at age 11, “Best Babysitter.” Today, she discusses her path from starting as Director to growing with the company in the now three locations. She and Kris talk Read the full article...

Member of the Month: Jaime Moran

For Jaime Moran, owner of Over the Rainbow Learning Center  in Connecticut, her business transformation began in 2016 when she attended her first Child Care Success Summit. Jaime attended the CCSS in desperation to find a way to quickly fill her two centers. She joined the Freedom Level of the Child Care Success Academy while she was there. Since then, Read the full article...

3 Key Ideas to Hiring Right in your Child Care Program

Today we are going to talk about hiring. We are in a hiring crisis, and many of you are still really struggling with a lack of qualified teachers in your market. I want to help you fix this phenomenon. You have to get smarter and better, more strategic and more ninja about how to hire. Read the full article...

The #1 Opportunity in Marketing Everyone is Missing That Will Take You to the Next Level

When I first heard Kris Murray talk about building assets in your business, it made me HOORAH out loud. You see, before I started my first business, I made my way through university paying for books and tuition as an investor. A stock broker once said to me on the phone, “Wow, you’re trading short-term Read the full article...

Giving Children the World with Dawn Uribe

Dawn Uribe, the owner of Mis Amigos Spanish Immersion Preschool, joins Kris today to talk about her vast expansion mode and how she came to the vision of owning a Spanish immersion school. Dawn is a game changer in her marketplace and she has some great golden nuggets on how to drive your vision forward Read the full article...

How to Create Trust Throughout the Enrollment Funnel

Building and maintaining trust throughout the enrollment funnel is key to ensuring that families enroll their child in your school and stay there. Trust must be created instantly between you and families from the way you generate inquiries all the way to how you “on-board” new families and must be maintained throughout the relationship with Read the full article...

Kris Murray’s Goal Setting Process

This week, Kris shares a tried and true roadmap for exactly how she sets and achieves goals. If you are looking to make 2019 the best year yet, listen in, as you will get concrete examples to apply to your personal and professional life. Kris gives great insight on how to get traction towards actually Read the full article...

6 Ways to Build Relationships with Your Team Using Social Media

Great leaders know the key to creating a positive workplace culture is to build positive personal relationships with their staff. To do this, they will show interest in their team members personally, learn about their likes & dislikes, find ways for them to use their strengths on the job, and publicly recognize them for all Read the full article...

Margins, Culture, and Servant Leadership with Tony D’Agostino

Entrepreneur and early learning veteran Tony D’Agostino joins us today to talk about understanding margins and your numbers, his ‘near-death’ experience in the childcare business, how to deal with a crisis, and toxic employees. Tony and Kris also discuss how to develop a culture where everyone on the team is accountable with shared values and Read the full article...

9 North Pole Inspired Community Marketing Ideas

Make it a point to leverage the holiday season to market your child care program. One of the best ways to do this is through community marketing efforts. This means that you are getting involved with your community a variety of ways. Community marketing can mean to: Participate in a community event Invite your clients Read the full article...

A Roadmap to Creating a Culture of Excellence and Collaboration

Do you have people that show up inspired by your vision? Questions to ask yourself as you build a business and a legacy that stands for excellence in the field. Kris welcomes the Director of Marketing and Child Care Extraordinaire Sindye Alexander, who started out as a client growing her center in Michigan. They talk Read the full article...

Want to Be a Child Care Millionaire?

Not many child care businesses reach that elusive threshold, one million dollars of annual revenue.  It took me over 5 years to hit it, and since then my centers have generated well over 24 million dollars of revenue.  The first million was by far the hardest! I have never met anyone who hit the one Read the full article...

Implementing the EOS Model with Heart — Stuart Robertson

Stuart Robertson is a brilliant yet heart-centered entrepreneur and business coach. Today, Stuart talks with Kris about forming his tech company at the age of 27, selling it in 2015 and his new path as an EOS Professional Implementer. He first had experience with EOS as a business owner before he made it his full-time Read the full article...

The Journey of a Child Care Rockstar

Creating amazing, “Rockstar” business owners is one way we accomplish our mission of impacting the child care industry! Child Care Rockstars are ordinary people with a passion and a drive to change the world by improving their early childhood businesses. Each year at the Child Care Success Summit, our members enter for a chance to Read the full article...

Creating Montessori Centers of Excellence in London and Beyond — Arike Aiyetigbo

Arike Aiyetigbo, Founder and Director of Fountain Montessori Preschool, joins the show from her office and home of the school in London, England. Originally, from Nigeria, Arike is a passionate educator whose mission is to grow her influence by partnering with like-minded parents. She shares her journey how she got into the business of nurseries Read the full article...

The Circle of Partnership with Charlie Marcotty and Marcy Lee

Charlie Marcotty and Marcy Lee, co-owners of the First Circle Learning Center in Lexington, Mass, join the show today to discuss the key lessons they have learned from over 21 years in early childhood expertise. They bring the excitement, enthusiasm, and partnership in everything they do, and have gone from a school with artificial plants Read the full article...

What Will Your CCSS 2018 AH-HA Moment Be?

The 2018 Child Care Success Summit (CCSS) is next week and the anticipation is building! For those of you who have attended a previous CCSS, you know our ever popular "AH-HA" wall where attendees have the opportunity to share their "AH-HA" moments that they had while at the summit.  The CCSS is designed to generate Read the full article...

Get Off The Hamster Wheel, and Into Excellence, with Chanie Wilschanski

Today’s episode is a complete game changer. Kris brings in Chanie Wilschanski from DiscoverEd Consulting to talk about innovative ways of getting unstuck out of ‘overwhelm,’ and focus on your superpowers, ultimately to lead you to excellence and abundance. Chanie discusses her own passion and values, the important steps in decision making, how to navigate Read the full article...

5 Team Communication Apps Your Center Needs to Try Today

Working in the child care business means working in a very fast pace environment where information is constantly changing and misconstrued as it goes down the chain of command. This constant change of information makes communicating with your staff quickly get out of control, leaving you and your staff feeling unorganized and left out of Read the full article...

A Non-Traditional (and fun) Approach to Child Care — Andrea Wortman

Andrea Wortman is all about doing things from a non-traditional and slow but steady approach. She runs an after-school program in the Portland, Oregon area with 11 locations, and has worked with the school systems to forge a relationship where she is contracted to take space and run her after-school programs out of the schools. Read the full article...

Will You Be Our Next Child Care Rockstar?

Kym Pomares: Child Care Rockstar Winner 2017 Will Be Passing Her “Crown” To The Next Child Care Rockstar. Will It Be You? Last year, at the Child Care Success Summit, Kym Pomares won the crowd over during her Child Care Rockstar contest presentation. She told the story of how she went from being on the Read the full article...

Is M-A-T-H a Four-Letter Word in Your Business?

You may think of it as a dirty word, but really, it can be the key to peace of mind, freedom, and clarity in your business. It’s Math. Today, Kris will inspire you to get started tracking so you can live a lifestyle of abundance and make your teachers happier by giving them more benefits, Read the full article...

Fitness, Fun, and a Fancy School Bus: Josh Visser

Today’s guest is Josh Visser, a proponent of education and play within an active learning environment. Josh and Kris talk about his school, De Kinderen Huis, and its mission to provide growth through movement and play-based discovery. He also talks about his process for getting him and his team inspired, and how he saw and Read the full article...

Why Parents Leave Your Preschool (And What You Can Do About It)

Our mission at The Child Care Success Company is to positively impact one million children by transforming 5,000 early learning businesses.  So, we teach our clients a lot about how to increase enrollment in your preschool ranging from how to market, how to answer the phone, how to build rapport, how to conduct an amazing Read the full article...

A Relentless Focus on Positive, Healthy Culture with Joe and Lucy Lawrence

Joe and Lucy, owners and founders of Little Sprouts in Wisconsin, have an intentionality in everything they do, whether it’s their international flavor, their passion for staying mindful for eco-consciousness, or how they develop their team to show consistent leadership and cohesive culture. They talk with Kris today about working together successfully as a married Read the full article...

8 Steps to Take to Empower Your Staff

The concept of empowering your employees is trending. It is a trend that should have started trending long ago. When done correctly your team can run like a well-oiled machine and free up a good amount of your time. Be careful though, sometimes the difference between empowering and dictating tasks you don’t want to do Read the full article...

Strategy in Growth: Lucy Cook

This episode of the podcast features Lucy Cook, Co-Owner of Amaze Education Group, calls in from Australia as the special first international Child Care Rockstar Radio guest. Lucy talks about how she stays sane in running and growing her business to nine locations, the creative way her team communicates with the families, what her corporate Read the full article...

Create “Wow” Experiences to Increase Retention in your Preschool

How many of you have a “favorite place in the world”? You know, your favorite mall, restaurant, adrenaline park, hotel, store, golf course, beach club, ski resort… whatever… A place where you go that someone else takes care of you. Think about that place for a minute. Can you identify why it is your favorite Read the full article...

How to Win with Digital Marketing

In today’s episode, Digital Marketing Expert and real-life Rocket Scientist Bruce Spurr joins Kris for a talk on how to win the digital marketing game using Facebook ads, Google Maps, and Google Search. They touch upon how to get your school to stand out, even above the “big boys” of advertising, ways to leverage your Read the full article...

You’ve Got Mail! Tips for Marketing with Email

Do you have a few open spaces in your child care center? Whether you only have only one opening (congratulations!) or more than 20 openings, the only way to fill those spaces is to get the word out to your community about the awesome programs you offer! There are many ways to do this. Traditional Read the full article...

The Epitome of Hustle: Don Alley

Don Alley is the owner of Center Stage Preschool in Ashburn, VA, and is an example of the results that unfold when you focus and dream big. Don has 30 years of experience in martial arts and has been running his three karate schools successfully for the last twenty years. He built his preschool from Read the full article...

8 Simple Ways to Generate Positive Publicity for Your Center

As a child care business owner, you know that growing your center enrollment is the key to running a successful business. All other aspects of your business depend on having (tuition paying) families to serve, so you naturally want to get the word out about your school to as many people as possible. Strategic, paid Read the full article...

How to Get Great Reviews and Handle the Bad Ones with Sharon Foster

Sharon Foster, owner and operator of Bells Ferry Learning Center, joins Kris today for a conversation on how to build positive parent relationships, customer service, and how owners and staff can protect themselves during bad reviews or negative social media comments. Sharon and Kris discuss strategies on enforcing policies, the proper mindset regarding payment, and when Read the full article...

Walk The Line

We all know staffing isn’t easy. In fact, for many of us, it may be the most difficult part of running our childcare business. But what would you say if I told you that there was a science to how you worked with your staff? Would you believe me if I told you there was Read the full article...

Family First with Steve Lloyd of Busy Little Hands Learning Center

Steve Lloyd, visionary and co-owner of Busy Little Hands Learning Center, is a model of growing by leaps and bounds when you apply the right mindset, practices, and leadership in your school. Steve talks with Kris about his unconventional journey into child care, and how he and his mother Jessica have morphed and expanded Busy Read the full article...

Asking The Right Questions: A Leadership Game Changer

Searching for answers… As people we are constantly searching for answers, solutions and strategies. We want to know everything! The knowledge is the power. The unfair advantage against everyone else. We google. We join FB groups. We ask on forums. We go to conferences. These are all great ideas. But first… you need to take Read the full article...

The Beauty of Opportunity with Nan Rikard

Nan Rikard, owner and founder of Big Blue Marble Academy, is an incredible powerhouse with an instinct for good business and a big, giving heart. She talks with Kris about her journey of over 30 years in the EEC industry, her passion on giving back in her own family, how she grew to 24 childcare Read the full article...

7 Tips to Reduce Interview No Shows and Decrease New Employee Turnover in first 90 days

The number one complaint I hear from clients these days is staffing.  In this booming economy, attracting quality staff and keeping them is getting harder and harder as employers have been raising wages and incentives to attract staff at a higher rate than we can raise parent tuition. It is time to get pro-active and Read the full article...

Service Through Leadership with Julie Roy

Julie Roy joins Kris today to share her experience of how she started as an educator in Canada and went on to own nine centers of the Montessori Educational Centers in Omaha, Nebraska. They talk about concrete strategies for how to grow your business, as Julie’s now has a waiting list and is looking to Read the full article...

A Lesson for Early Childhood Education Leaders: Don’t Forget About Employee Engagement!

What is the main reason child care employees are dissatisfied? If you think it is wages, you might want to think again…. Every year, the team at HiMama releases our Child Care Benchmark Report that surveys leaders in early childhood education to measure performance and outlook relative to their peer group.  In the 2017 survey, Read the full article...

How a Teacher Mentorship Program Changed My School

Today I want to share with you a secret that has saved me time, money, stress and many of the headaches we all experience running a center. As the executive director of our center I take on the role of “owner” as well as center director every day. Much like you, I get pulled in Read the full article...

Committed to Growth and Development

Today’s episode features a great talk with Ben Poswalk, Executive Director of Paradise Place Preschool. Ben came to Kris as her only local client in Crested Butte, Colorado, with some challenges in the enrollment, marketing, and staffing departments. Once Ben got rolling he not only doubled his enrollment and increased his income by 70%, but Read the full article...

Welcome Your New Hires in a Special Way

Employee retention is a huge struggle for many child care centers. Our industry is notorious for high turnover rates. A recent survey by Glassdoor shared that child care employees rated their places of work at only a 2.8 (average) on a scale of 1-5, 5 being a great place to work, and 3 being an Read the full article...

Resources and Support for Childhood Education

In today’s episode, Kris features Ron Spreeuwenberg. Ron is the co-founder and CEO of HiMama, an app for daycares that allows parents to better connect with their children during the day. Ron is a heart-centered leader serving the early childhood education industry with technology and interconnecting his community. He talks with Kris about what inspired Read the full article...

Do You Need to Change Your Mindset About Child Care Licensing Inspectors?

Does it ever seem like your licensing inspector picks on you? Do they find little things that, to you, seem like no big deal? Are you stressed out each time they arrive at your center? If you answered “Yes” to any of these questions you are not alone. However, imagine if there were no licensing Read the full article...

How to Compete with FREE Preschool Programs

I was talking recently to a child care center owner about the up and downs, joys and disappointments, struggles and successes of owning a child care center. We were really gabbing and sharing stories, because we both LOVE this business.   There is just something special about connecting with someone facing the same types of struggles, Read the full article...

How to Run Your Schools from the Beach

Today, Kris and special guest, Jennifer Connor from AppleTree Kids, uncover the secret sauce on how to manage your preschools from the beach, or wherever your dream life may take you. They give the inside scoop how to delegate appropriately, grow from within, empower your teams and have backup systems in place so that you Read the full article...

Fun, Flexibility, and Family

Today, Kris has the pleasure of talking with Tameenah Adams, owner and leader of Happy Faces Early Learning Academy. Tameenah is a true rock star and shares her core values, vision, and how she has become a transparent and empowered leader that people want to follow. Between her family at Happy Faces and her own Read the full article...

The Extraordinary Power of The Human Touch

As a Childcare Success Coach, I am always listening for and learning things that will help me coach my clients better. So as I was visiting with my neighbors last night, and the talk turned to running a business, my ears perked up and I joined the conversation with a “now you’re talking my language” Read the full article...

The Fortune is in the Follow-Up

Kris is joined by very special guest, friend, skiing buddy, and founder of ChildCare CRM software, Chuck Gibbs. Kris and Chuck have much in common. They both started their businesses around early 2010 and are here eight years later, still great friends with a love for Colorado, working hand-in-hand on impacting the childcare industry and Read the full article...

The Secret to Enrollment

When I was asked to write a blog on enrollment I thought that it should be more of a novel. With so many different aspects to enrolling a family into your center i.e. getting their information, sending the e-packet, scheduling and rocking the tour and asking for the sale, where do you begin? So, I Read the full article…

Keeping You Recession Proof and Financially Healthy

Kris opens up today’s episode with a thank you to all of her past guests and a fun recap of the amazing conversations over the past nine episodes. Next, she gives tips and keys on how to financially protect yourself and become recession proof. Then, she gives the top two essential tips on how to Read the full article...

Fresh Inspiration for 2018 with Two Transformational Case Studies of Successful Preschool Owners

We’re still freshly into the new year, and I wanted to inspire you in today’s blog with two brand new case studies of TRANSFORMATION, so you can get some ideas and strategies for specific things YOU can do in 2018 to grow your child care business. You can get all the details on a new Read the full article…

Expansion, Great Leadership, and Just Plain Old Fun

In today’s episode, Kris is joined with one of her favorite friends in the industry, Vernon Mason. Vernon has over 25 years of experience in early childhood. He shares with us his journey of how he started and some of the key points that allowed him to grow from a school of 30 into now Read the full article...

The Truth About Santa

When children think about Santa Claus, they think of this magical, fat, old man that lives in the North Pole and spends his entire year making toys with his elves for all the good little children of the world. They think of reindeer and a sleigh, a fur-lined red suit, and Christmas Eve. The night Read the full article…

Turning a Dream into a Bigger Reality than You Ever Imagined

Today Kris is joined with very special and inspiring guests, Brian and Carol Duprey! Brian Duprey is a seasoned 20-year veteran in the childcare industry. Along with his wife Carol, they have opened and operated eight different childcare centers in central Maine and currently, own five schools. They have been married for over 26 years Read the full article...

Master the Mundane

Master the Mundane Many people know that my favorite book in the whole world (other than The Bible) is The Slight Edge by Jeff Olsen. Every time I read it, which is well over 20 times, I can see the keys to my success written all over the pages. To me, it is like reading Read the full article…

Overcoming Challenges with Kym Pomares

Kym Pomares has blossomed into an amazing force as the owner of Courthouse Academy in Virginia Beach. She is an inspiration, always combining work and play and is now leading her school as a culture of excellence and doing great things. Courthouse Academy is a traditional & Spanish Immersion Preschool and Elementary School. She is Read the full article...

15 Ideas to Jump Start Your Child Care Blog

Running out of Ideas? Here are 15 Ideas to Jump Start Your Child Care Blog Blogs are one of the most cost-effective marketing tools that you can use to promote your business and build trust with your prospects and customers. It can become a long-term business asset. When you blog, you are sharing your expertise Read the full article…

Making a Difference: What We’re Meant to Do On Earth

I am thrilled to bring you Holly Elissa Bruno on today’s episode. She has a huge heart and has seven decades of wisdom to bring to you in times of change. She is an expert in legal issues as a “recovering attorney,” and has great advice on how to run a business with clear policies Read the full article...

The Art of Delegation ~ Your Ultimate Tool For Success

Delegation. We’ve all heard the word, and we all think we know what it means. Some of us even think we know how to do it. But do you really understand how to leverage this amazing tool to achieve your goals in your child care center? I bet most of you understand the “idea” of Read the full article...

The Power of Innovation & Collaboration

My guest today is an early childhood business powerhouse, whom I have yet to meet in person but who has inspired me and many others in the field. Marnie Forestieri is Chief Learning Officer and Co-Founder at Amazing Explorers Academy in Florida, which she helped build from the ground up and now has two busy Read the full article...

9 Fun Ideas for Employee Recognition at your Center

Finding and keeping high quality staff for your child care center or preschool is top priority for most of our clients. Recognizing your team members for all their hard work is a great way to build morale and add to the positive culture of your work place. Consider creating an official employee recognition program and Read the full article...

Complexity, Technology, and Competitive Advantage in Early Learning

Our episode this week is chock full of industry insights, innovative ideas, and nuggets of wisdom that you can plug right into your child care or preschool business! We are joined by the amazing Evan Goldman from Early Education Group. Evan is a true veteran in the industry and his take on the growth and Read the full article...

2017 Child Care Success Summit – Highlights!

Over 600 early Child Care leaders attended the Child Care Success Summit in Chicago earlier this month. It was our largest attendance ever. The three days were jam packed with inspiration, ideas, networking, and fun!! If you were there, you probably left with a renewed motivation and a task list at least 3 pages long! Read the full article...

Leading the Future Leaders

In today’s episode we are joined by child care rockstar Donna Jensen, owner of the Learning Station. Donna’s passion for creating an enriching, safe, and supportive environment is inspiring and the reason why she is always full with a long waiting list of potential families. We hear Donna’s background from working at a local preschool Read the full article...

Raising the Level of Professionalism, Respect, and Hustle

This week’s episode features Child Care Rockstar Radio’s first guest interview — the awesome Summer Picha and Katie Wagoner, Peaceful Valley Montessori! Summer and Katie have been partners together for about eight years and have increased their business by 10x, going from a small but mighty 30-child Montessori to two school locations with almost 300 Read the full article...

The Beauty of Persistence

Welcome to our very first episode of Childcare Rockstar Radio! Your host is Kris Murray, President of Child Care Marketing Solutions and founder and leader of the Childcare Success Academy. The Academy is the world’s largest and most comprehensive business coaching program for early childhood entrepreneurs and leaders. We kick off the first episode and Read the full article...

16 Inexpensive Perks You Can Provide Your Employees

Attracting and retaining high quality staff is a top priority for child care center owners and directors. It is challenging to find top notch people, so when you do find the perfect fit for your open position, you want to be sure you have an attractive employment offer for them, complete with employee benefits. Unfortunately, Read the full article...

8 Essential Steps to Starting a Child Care Center or Preschool

As a leading expert in the business of child care, I often get asked about the key steps one should follow when deciding to open an early learning center or preschool. While there are many small pieces of a vast puzzle that need to fit together to start a successful child care business, here are Read the full article...

Find Your Inner ROCK STAR

Every year I host the world’s largest early learning business conference, The Child Care Success Summit. It’s my baby. And it’s coming up fast, October 5th – 7th in Chicago. One of the best parts of the conference is the “best of the best” contest where attendees tell their story from stage, and the audience Read the full article...

Grow Your Enrollment by Building Your House List

One of the very first things I did when I started my business was to start building my house list. Now, my house list has over 12,000 people on it. It’s been an extremely important asset in growing my business. You might be wondering, what’s a “house list”?  Simply, it’s a database of prospects, current Read the full article...

Creating Momentum for Child Care Business Growth

Momentum happens when an object in motion resists coming to a stop and is expressed in our high school science text books as “Velocity(Speed) x Mass.” Meaning, the greater the momentum, the harder it is to stop that object’s movement. Momentum, in simple terms, is a force unwilling to come to a halt. Can you Read the full article...

Back to School Security Checklist

If September is for fresh starts and new school years, August is for planning. A lot can change in a year. Schools hire new teachers, teachers and students move to new classrooms, school buildings undergo construction. Before the new school year begins, teachers, administrators and parents should review old emergency plans and make updates accordingly. Read the full article...

3 Steps to Getting More Done

Busy child care owners & directors sometimes feel like they are drowning in overwhelm. At times, it can seem like there is so much on your plate that you can’t possibly get it all done. But you HAVE to get it done, after all you have a huge responsibility to your staff, your families and Read the full article...

8 Reasons to Attend the 2017 Child Care Success Summit

Have you ever said anything like this to yourself? “If only I had time to focus on the important stuff, I’d be making more money and working less in my child care business.” Busy child care leaders often find themselves feeling overwhelmed.  Staff issues and the day-to-day of wearing so many hats can get in Read the full article...

Embracing Feedback: 4 Tips for Improvement

In your journey of running a preschool, how many times have you asked someone for feedback? Was the experience a positive one? Most of the time when we ask someone for feedback on a project, a habit we tried to change or how our performance was, quite often the focus is on what we did Read the full article...

7 Ways To Better Understand Your Center’s Web Presence

Web Presence simply defined, is your center’s ability to create a digital presence in a variety of places online. The primary areas are: Website: Are you getting enough visitors to your website? Are they either calling or completing a form so that you can follow-up with them, schedule a tour, and ultimately enroll their child. Read the full article...

You’re in the TRUST Business

You may think you’re in the business of child care or early learning.  And while that’s technically true, there’s a much more important element that drives the success of your business, more than anything else.  It’s the element of TRUST. Think about it from the parent’s perspective.  In order for them to enroll their child Read the full article...

Summer “Best Of” Blogs… not to be missed.

As a child care owner or director, you work so hard to stay motivated and successful, so I wanted to remind you and have you re-visit,  some of our BEST  training videos and Blog posts that are at your finger tips!  This "Best Of " pair gives you the perfect tools to turn new homebuyers Read the full article...

Summer Safety for your Preschool

With summer in full swing, many of our child care clients will be welcoming the warmer weather with outdoor activities and field trips. These outdoor and remote learning opportunities are valuable learning experiences, but they can bring a new set of risks and issues. To combat such risks, SEC encourages planning and consideration of key Read the full article...

The 3 C’s of Leadership

A big thank you goes out to David Marquet who inspired me to visit the topic of Leadership. He wrote a book called "Turn The Ship Around! A True Story of Turning Followers into Leaders." Many of his concepts are so relevant to the early childhood education world in terms of how great teams are built. Read the full article...

3 Must-Do’s for Filling Your New Location

Opening a new child care location? Do you have the "opening a new school" deer in the headlight look?  You are 6 months out from opening your doors and you want all the right marketing pieces to open as full as possible.  These tips can get you full upon opening... even with a waiting list! Read the full article...

What’s Funny About this?

How do you deal with stressful times?  Do you freak out, yell, pout, hide, break out the bottle of wine…or all the above?  Well today’s blog video is not only going to make you laugh, it’s a fabulous reminder of why we should take ourselves much LESS seriously in life. After all, we’re in the Read the full article...

3 Tips for Dealing with Difficult or Emotional Parents

Let's face it! We can all be a little crazy at times.  Therefore, it should come as no surprise that there will be difficult, emotional or "crazy" parents to deal with in our child care industry. I want to give you 3 strategies in this blog that will help you deal with parents who become very Read the full article...

You Can Hire Amazing Child Care Staff From Facebook Ads!

From the desk of Camille St Martin, Social Media Marketing Expert for Child Care: Facebook ads can be an effective way to get leads for new enrollments at your child care business but did you know you can also use Facebook ads to find high quality staff?! For those of you who don’t know me, Read the full article…

How and Why to Monitor Your Program

In today's video blog I'm going to share with you 2 tools that child care centers and early learning centers should have to protect both your program and yourself. These will enable you to monitor both the operations and the behavior that takes place in your school. Click on the video below to hear all Read the full article...

3 Steps to Turbo-charge your Marketing with Reviews

Did you know that you are 4 times more likely to sign up a new client if they come as a referral? Wouldn’t it be great if every parent would share their experience with your center with at least one other person looking for child care? What if you could get your parents to share Read the full article...

How to Manifest Anything You Want

In today's Blog, I want to share with you a story about my coaching client Dina. It's all about manifesting what you want to happen in your business or your life. It's about having clarity in your vision and moving forward to make it happen. Dina was looking for a new location for her business. Read the full article...

Getting a “Media Mindset”

I’m going to be on national television this weekend.  This Sunday, April 9th at 11:00 am Eastern time, I’ll have a 15-minute segment on a show called Moving America Forward, which airs on Biz TV.  Biz TV is a syndicated show that plays on many local affiliates in most major markets.  See the image at Read the full article...

The Difference Between a Successful and an Average Child Care Owner

Why would one child care business owner be more successful than another? Both are accomplished at their "craft" of running a business, but one of them has moved beyond and has become the "marketer" of what she does. Both owners live in the same area, both have high quality child care programs and both are Read the full article...

Building a Positive and Professional Working Environment for your Staff

I just got back from a cruise!! It was amazing! I was lucky enough to go on the Child Care Marketing Owners Mastermind at Sea last week, and I was so inspired by the level of sharing and participation from all of the owners and directors that attended. Probably 70 percent of what we covered Read the full article...

Create, Promote and Fill your Summer Camp Program

Summer is just around the corner. Now is the time to create, market and promote an attractive and unique summer experience for your client families to assure that your summer enrollment is maximized. In most communities, parents have lots of options to consider, so delivery of your marketing message is best when it is timely, Read the full article...

Why and How to Breathe New Life into Old or Non-Performing Programs

On our Kris Murray’s Insiders Club coaching call earlier this week, one of our members (Anne from Pennsylvania) asked us why we thought their preschool open house events weren’t seeming to work as well these days…and what they should do about it. My response was two-fold.  First, I gave them some ideas for how to “breathe Read the full article...

2 Best Practices for Drop-In Programs

Running Drop-in Programs can pose a completely different set of challenges from that of a regular program.  During this week’s, Child Care Success Academy Gold coaching call, our member Shana brought this exact challenge to the call.  We often get our BEST questions during these calls! Shana runs a 24/7 Child Care program which is Read the full article...

Losing Sleep Over Difficult Parents?

It’s 2 am and you are awake.  Is the difficult parent you have been dealing with on your mind? Recently I’ve been losing sleep over being a difficult customer. My mattress has that “sinking in the middle thing” happening only 3 years into buying it. A light bulb went off in my head at 2am Read the full article...

5 Things I wish I’d known… Going from a HOME based Child Care to a CENTER based program

I spent 2 years doing research, writing my business plan, gathering materials and scouting locations before I opened my commercial center. I thought I was prepared. Experience proved I wasn’t even close. I’ve worked in child care my whole life. I have worked in many different settings – home based, private nanny, foster care, preschool Read the full article...

Are There Enrollments Hiding In Your Email?

As busy child care leaders, we all receive tons of marketing messages in our email inbox on a daily basis. And, I have to admit, some of them I just delete without even reading them. I bet you do too. My time is just too precious to spend on marketing messages that I am not interested Read the full article...

The “Vivid Vision” for your Child Care Business

Someone I spoke about at the Child Care Success Summit 2016 is one of of my favorite authors, Cameron Herold. He has written and co-authored some amazing books, one in particular called the ‘Miracle Morning for Entrepreneurs’. This book shows you how to have the best day, every day, especially for business owners. From this Read the full article...

Four Essential Elements of Online Marketing

One incredibly important key to drive inquiries and build enrollment in your child care program is your online marketing plan. There are four “must-haves” in online marketing that will strengthen your digital presence, allowing you to easily be found by your big target market, the “millennials” (those born in the early 1980s to early 2000s).  Read the full article...

Building Trust Through Customer Service

Before diving into the world at The Child Care Success Company , I was in the Customer Service role in many different venues: a bagger and cashier as a teen at my neighborhood grocer, a barista through my ski bum days and recently, my favorite, as a midwives’ assistant, the most intimate form of Customer Service. Read the full article...

Secrets of a Successful Team

Many child care leaders really struggle with keeping their staff motivated and positive.  This is probably the number one issue we hear from our members and clients, month after month.  So in today’s blog, I wanted to share with you my number one strategy for keeping my team of six employees positive and self-motivated. It Read the full article...

The Beauty of the A-Ha Moment

Just one week ago, I was in the middle of hosting the 5th annual Child Care Success Summit conference.  With a room block of 700 room nights to fill, a large vendor hall to fill, and a massive ballroom with 600 seats to fill, you can imagine the work, level of detail, and stressful moments Read the full article...

How Do I Leave My Center?

I am relatively new to the The Child Care Success Company Staff, but am a long time fan and client of the company.  In fact, I have spent the last five years learning from “the amazing” Kris Murray and have been a member of several of her programs. You see, I am ALSO a super Read the full article...

Expansion: The Buy Vs. Build Decision

A question I get asked a lot during expansion discussions with clients is “should I buy an existing center or should I build a new one”? If you missed part 1 on Site Selection, I touch on how to find the best location.  In part 2 of this expansion series, I’m offering some pro’s and con’s Read the full article...

Marketer of the Year.. Your Story Matters

One of the biggest strategies I’ve used to connect with more people and grow my business is to tell my personal story.  When I work with clients to get them to be more open in this way, they often rebel and want to keep it all “private.”  This is a huge mistake…because all human beings Read the full article...

Expanding? How To Find The Right Location For Your New Child Care Center

One of the bigger challenges facing my successful child care clients is how to expand. Their first center is rocking and rolling, enrollment is at capacity, and they have systems in place. The next big questions is how to expand to get your purpose out in a bigger way, while also scaling up and being Read the full article...

Don’t Let Time Take Over

How do highly successful child care leaders have time to enjoy their life with loved ones or relax on a beach in some exotic location while also running a business? The secret is simple. They follow simple time management strategies and stick to them. Everyone has 24 hours of time in their day. Here are Read the full article...

The Marketer of the Year Contest is Official!

We are excited to announce that our Marketer of the Year Contest is officially open! This is your chance to show everyone in our industry how you've knocked it out of the park this year, with your marketing and enrollment-building efforts. (oh, ya, and win a great prize!) The contest is open to ANYONE who Read the full article...

One Quick & Easy Step for Better Tours

One key element to finding success at your child care center or program is to involve your teachers in your parent tours in order to really integrate them into your enrollment building machine! Teacher-parent interaction is often an overlooked piece of the puzzle when evaluating the strength of your tours. As we head into a Read the full article...

Survey Says!

In today’s blog, we’d like to show you some “behind the curtain” information and statistics, based on our recent Subscriber Survey results.  Click on the video below to see the results from our survey.  Here are some highlights: We use SurveyMonkey to do all our customer surveys. It’s fast, easy, affordable, and has great reporting Read the full article...

YOU Could Be The Next Marketer of the Year, 2016

Every year at the Child Care Success Summit we hold the “Marketer of the Year” contest, which gives child care owners a chance to share their stories of vision and action. Our presenters are brave and inspiring child care owners and directors who have seen actual results from all their hard work and have also Read the full article...

3 Tips to Improve your Cash Flow and Profit

Our goal here at The Child Care Success Company is to help you stay prosperous, successful and keep your doors open! So, in this weeks Blog we're going to do a Question & Answer format, addressing the issue of cash flow and profit. Jennifer, a member of our Success Academy asks: "I am 75% full Read the full article...

Yes, You CAN Take A Vacation From Your Business

When is the last time you took a vacation? Were you actually able to unplug from your child care business and relax? Or were you tied to your phone and email the whole time, handling emergencies remotely?   Getting away from our businesses every once in a while allows us to rejuvenate and come back Read the full article...

Should You Attend The Child Care Success Summit?

Having a hard time deciding whether or not you want to take the leap to attend the Child Care Success Summit? If you’re on the fence, this "very helpful" 😉 flowchart was put together and "very scientifically" designed to assist you in making an informed decision… So what do you think? Should you attend the Child Care Success Read the full article...

Child Care Success Story: Paul Huff

Paul & Tammy Huff’s start-up tale reads like a dream for many new child care center owners. The first year they opened, they had 150 children on their first day. Paul says that, “there were so many people there that my dad was giving group tours.” That’s the kind of opening most of us can Read the full article...

Raising the Bar and Building a Culture of Excellence

Josh Young is a child care industry veteran. He and his wife founded the Young Schools in DC and Baltimore 28 years ago. They are a multi-million dollar chain with over 1,000 children and 220 staff. Josh works in a high-end market and runs a quality program based on the Reggio Emilia Approach. He’s always Read the full article...

Create, Promote and FILL Your Early Childhood Summer Camp Program

Summer is just around the corner. Now is the time to create, market and promote an attractive and unique summer experience for your client families to assure that your summer enrollment is maximized. In most communities, parents have lots of options to consider, so delivery of your marketing message is best when it is timely, enticing Read the full article...

Let It Go: Removing Roadblocks to Success

Have you had negative events affect you and your business, ones that you just can’t seem to shake off the effects of? Maybe a 20-year employee you know and trusted left and wrote spiteful things online. Maybe a competitor used underhanded techniques to steal your business. Maybe it’s something in your personal life, like a Read the full article...

From Being Fired to Owning 3 Child Care Centers

The child care industry can be ruthless. Low pay, high stress, and lack of recognition just to name a few. This was the case for Rhonda Meyers of Heartfelt Impressions Learning Center. After 9 years spent growing a multi-million dollar business for someone else, they fired her, while she was also taking care of her Read the full article...

How my Love of Unusual Words Inspired Fresh Marketing Ideas

Last weekend I attended a really cool fundraiser, called Spellebration, in nearby Glenwood Springs, Colorado.  Teams of four adults gathered in costume to compete in an old-fashioned spelling bee, all to raise money for literacy.  I learned some really cool and little-known words which I’ll share with you in a minute.  But since March is Read the full article...

Child Care Success Story: Gerry Pastor

Great child care leaders never stop. They know that there is always something more they can do to further their mission, always something to learn & implement to get them to their goals & fulfill their purpose in early childhood education. Gerry Pastor, who grew his 4 child care schools with $5.5 million in revenue Read the full article...

Child Care Success Story: Lynne Sutton

How Did This Child Care Owner Increase Her Sales By $6000/Week? – The Story of Lynne Sutton from Kids Korner Academy   Lynne Sutton, owner and founder of Kids Korner Academy, began like most child care owners: motivated by a passion for the health and well being of children. However, after a while, she began Read the full article...

How Can Your Business Compete With Free?

The question I get asked most often is:"How can I compete with low-cost child care programs in my community?”The answer comes down to this... Price-shopping usually only occurs when customers are given no value-based reasons to choose one product or service over another, so they are forced to make their buying decision based on price Read the full article...

3 Strategies for Raising Your Rates.. Pain Free

I recently  got this question...how and when should I raise my tuition rates?  It is a best practice in the child care industry to raise rates annually.  It's a mindset shift, that you should get comfortable with. Child care owners are often nervous that families and parents will leave if rates increase.  This usually is NOT the case, if Read the full article...

3 Must Haves for Effective Brochures

Let's face it...most of you as child care owners and directors didn't get into the child care business to create great marketing materials.  I'd like to share with you my three "must haves" to make your child care brochures stand out and work hard for you and your business. This video is one from our Read the full article...

Recession Proof Your Business

Do you think you have a Recession Proof business?  Think again.  I have 4 things  that can help prepare you if/when the recession does come our way. Visibility -  Can parents find you online? Both your physical location and being "on the Map" with your key words is critical to your all around visibility. Are you getting any Read the full article...

Meet the 2015 Marketer of the Year

When was the last time you saw a really motivating and upbeat video about a Child Care center? Every year The Child Care Success Company and the Child Care Success Academy holds a Marketer of the Year Contest for our members during the Success Summit. We tell them, “Don’t be shy, share your story. Tell Read the full article...

Snappy Staff? What’s the Real Cost to You?

Remember the TV show “Ally McBeal”?  One of the characters in the show constantly apologized for being “snappish”.  If your child care staff is being snappy with your parents, what’s the real cost to you?  I’m here to tell you it can cost you tens of thousands of dollars, all in just ten seconds time.  Read the full article...

2015 Child Care Success Summit – After Glow

All of us here at The Child Care Success Company are still coming down off the excitement of this year’s Child Care Success Summit and the buzz we've been hearing from the attendees is enormous! The positive feedback for the Success Summit has been overwhelming and it is so exciting for us to hear the huge Read the full article...

22 Emotions

I'd like to talk about something that's a little bit more heartfelt that relates to your emotion and energy. Most of the time we focus on tactical strategies, ideas and tips and we don't address the topic of Mindset. Every now and then it's important to revisit what's going on in your minds. The difference Read the full article...

What Is A Landing Page?

For those of you who are new to Online Marketing and digital space, I want to talk about best practices around your landing page. First and foremost, what is a Landing Page?? Simply put - it's a page on your website that you create, where you drive traffic from any lead generation source, like your Read the full article...

Enrollment – Back to Basics

Back-To-Basics ....  The Big 3 Essentials to Keep Your Enrollment Full Let's revisit the Kris Murray, Back- to-Basics, Big 3 things you need to be doing in your enrollment building to stay full. Are you feeling overwhelmed?  Or realizing you aren't full? Going into fall is the perfect time to look at these basic strategies with Read the full article...

3 Elements of a High Quality Program

What does it mean and how do we measure high quality, early childhood  learning care? This has become a national issue, with National Public Radio doing a 2 part series on this topic recently. Our goal at The Child Care Success Company is to help our clients be the best they can be. To address Read the full article…

How to Turn New Homebuyers Into Enrollments At Your Child Care

Summer is the time to start using strategies that will help you build fall enrollment at your child care, daycare, or early childhood learning center. Care.com and Zillow recently surveyed parents who had just purchased homes to learn about their experiences with home buying and moving. Zillow and care.com wanted to find out about the Read the full article...

Your Number One Marketing and Enrollment Building Tool

Guess what we’ve been doing here at The Child Care Success Company ? Believe it or not, we’ve been TRYING to call you to check in and see if we could help you bring your child care business to that next level of success. Last week we called over 75 child care centers. Do you Read the full article...

Five Recent “Can’t Miss” Blog Posts from Child Care Marketing

As a child care owner or director, you work hard to stay motivated and successful, so I wanted to remind you about all the top complimentary training videos and articles we’ve been sharing! You may have missed a few episodes of my Success Strategy Videos lately, and several of them have been huge “hits” with other Read the full article…

Best Practices for Parent Surveys: Part 2

Are you using the right content when you survey your parents and staff? A few weeks ago, in Part 1 of this 2 part series, we talked about online surveying tools like Survey Monkey and how to put an online survey together. Today, in part 2, we will talk about creating the right content for Read the full article...

The Basics of Local Search-Why You NEED to Care!

Why should I care about local search? To put it simply, search engines automatically make local search results more prominent when they believe you are intending to search for a local business or a business within a specific geographic region.  Many people use local search results everyday and don’t realize it!  Mobile usage is also Read the full article…

Best Practices for Parent Surveys: Part I

Are You Using These Best Practices to Survey Your Parents and Staff? Do you survey the parents and staff at your child care center? If so, how often? Today I'm bringing you Part I of a two part video series and will show you how to use surveys to improve your child care program.   Read the full article...

Do You Model Balance For Your Staff?

“Wow, you must be really important to reach such an impressive level of exhausted” – Said No One Ever I see it all the time. It used to be me. In fact, I almost liked it. I sometimes miss it. “I worked 60 hours this week,” no excuse me “I HAD to work at least 70 hours this week.” Read the full article…

The Number One Way To Grow Your Child Care Enrollment

I’ve taught this before, but I still don't see very many child care centers doing it; so I really can’t say it enough. The NUMBER ONE way to get more qualified leads to call your child care center is by having quality parent AND teacher video testimonials. Capturing video testimonials and displaying them on your Read the full article...

How to Close the Sale BEFORE the Tour

We often talk about the fortune being in the follow-up, and don't get me wrong it usually is. But for those of you who schedules tours, it's nice to do a little pre-framing to help motivate an on-site decision. It's basically your Pre-Tour Drip Email campaign. This should include at the very least: A Tour Read the full article...

Did You Know There’s a Gold Mine In Your Inbox?

Did you know there is a gold mine sitting in your email inbox? I am absolutely SERIOUS!   We were just at a conference in Utah doing a session about online marketing and I kept hearing this common theme, which is “I don’t want to market or follow up too much via email with my Read the full article...

Child Care Business: Motivate Your Staff With These Four Tips!

How motivated are your teachers? Do they love to come to work each day? Do they feel supported and have the tools they need to do their job? The answer might surprise you. Did you know that early education teachers experience the LEAST amount of personal freedom compared to almost ANY other job in our Read the full article...

Child Care Business Success: Listen to Her Amazing Journey!

Jolene Conigliaro, winner of Kris Murray's Marketer of the Year Contest, tells her story of success at the Child Care Success Summit and explains how working with Kris Murray gave her the tools she needed to take her Child Care Business to the next level. Jolene became the director in 2005, within 2 years she took Read the full article...

Three Easy Ways to Monetize Your Child Care Program: Child Care Marketing

Last month, 300,000 jobs were added to the U.S. economy. For 12 months in a row, the United States has added at least 200,000 jobs — a sustained pace of hiring unmatched since 1994 and 1995. That is tremendous news for you, as an early childhood business owner or leader. Obviously, our industry is inextricably Read the full article…

Define and Improve Your Company Culture-Child Care Business

As a leader or owner of an early childhood business, there is perhaps no better way to gather your troops around you for a common purpose than defining and communicating your vision and what you want your company to stand for. The best way I’ve seen other successful company leaders do this is through clarification Read the full article…

Fortune Is In The Follow-Up

  Do you follow-up with parents after they tour your child care center? Do you know there are lots of different ways to follow-up? Studies have shown that in today’s economy a consumer won’t usually do business with a company until they have at least 7 touches (or points of contact) with the company. There Read the full article…

Use Your Phone to Build Enrollment

I've found that the phone is often not a well-loved component of childcare, sometimes it's even hated. It's often seen as an after-thought for owners to check on their manager's phone skills, but poor phone practices can be a BIG business problem.   Most owners are not giving enough time and energy to see how Read the full article...

Do You Know This Truth? It’s Hurting Your Teacher Morale!

When is the last time you asked your teachers for the truth about how much they pay for their own classroom supplies? According to a nationwide study that just came out, teachers are paying for 87% of their own classroom supplies.   I see this problem all the time. Here’s what teachers are telling me Read the full article...

Are You Using This Quick and Easy Way to Prevent Turnover?

Are you having problems with child and family turnover? At our Child Care Success Summit a few weeks ago, industry expert Dennis Vicars spoke to the crowd and cited this statistic: 50% of child and family turnover happens within the first 60-90 days after enrollment. That means HALF of the families that leave your center Read the full article...

Child Care Success Summit Re-Cap

We are still basking in the "afterglow" of the Child Care Success Summit, last week in Las Vegas. So many lives and businesses were transformed. Here’s what Success Summit Attendees are saying about the event: “The absolute BEST conference for child care center owners!” “WOW, what an event!” “What an amazing three days with Kris Read the full article...

Child Care Marketing: One Easy Way To Market Your Child Care

Demonstrations can serve as powerful marketing tools for your child care center. Demonstrations are pieces of visual evidence that will set you apart from other caregivers in your area and will help establish you and your child care program as trustworthy.   Here are a few great ways to incorporate demonstrations into your child care Read the full article...

Child Care Business: A Marketing Secret

Are you using one of the key secret ingredients when marketing your child care? Reviews and testimonials are a great way to provide credibility and create a trusting relationship with prospective parents.  Testimonials can be used in every aspect of your marketing. You can put them on your Facebook page, website, print ads, and posters around your center; Read the full article…

3 Easy Steps To Using Referral Programs At Your Child Care

I heard the most amazing thing the other day.  I was on a coaching call with one of our Platinum members of the Child Care Success Academy, and she told me about the results of her customer referral-rewards program at her child care center. The first amazing thing was that her child care program has Read the full article…

Add An Exit Strategy to Your Child Care Business Plan

Are you going to be ready when it comes time to sell your child care business? Part of your child care business plan should be an exit strategy. Having an exit strategy means being smart about running your child care business so you can get what it is worth when it comes time to sell. Read the full article...

Effective Child Care Brochures: Three Must-Haves

  As child care owners and directors, many of you understandably have never been trained in creating effective marketing materials, including brochures. So I’d like to share with you the three “must-haves” you need to make your child care brochure stand out and work harder for you. First of all, your brochure should focus on Read the full article...

Child Care Marketing: These Numbers Should Be In Your Message

Do you use numbers in your marketing messages at your child care? Using numbers such as the amount of families you have served, or the number of years of experience your teachers have, will help create trust with your prospects and give a sense of longevity in the child care market. If you have been Read the full article...

Child Care Business Training: Manage Your Wait List & Save Time

Want an easy, time effective way to manage the waiting list at your child care center? Here are some simple steps to help you save hours and hours on call-backs and follow up. This will help you get your child care center full and maximize your profits, allowing you to spend time on the important Read the full article...

How To Get Out Of Overwhelm At Your Child Care Business

Do you find yourself trying to do it all at your child care business, only to find yourself completely overwhelmed, not able to get through that never ending to-do list? The secret is simple: delegate. I hear time and time again from my Child Care Success Academy members: I just can’t get out of overwhelm to Read the full article…

BIG NEWS About The Summit & Behind the Scenes in Italy!

Excited to share some big news with you…plus give you the “behind the scenes” stories from our recent trip to Italy. First, the big news… I am thrilled to announce that we’ve booked our celebrity keynote speaker for the Child Care Success Summit 2014 in Las Vegas! It’s LEEZA GIBBONS…Emmy Award-winning star of Dancing with Read the full article…

The Power Is In the Message: Child Care Business Training

by Kris Murray - Child Care Business Expert What are you saying to parents interested in your child care center to build that relationship of trust and get them to enroll? The power is in the message and the key is to make the marketing message about them, not about you! Yet, I see child Read the full article...

Was Your Direct Mail Campaign Successful? – Child Care Marketing

Do you use direct mail to market your child care? Do you know how to tell if the campaign has been successful? Do you have a way to compare it to other marketing campaigns you’re using for your child care? If not, then you are wasting your marketing dollars. Direct mail can be a powerful Read the full article...

Child Care Marketing: A Simple Shift To Transform Your Child Care

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ~Maya Angelou Energy influences in the way people perceive you and your child care. In the early childhood education industry, parents are entrusting you with the care of their child Read the full article...

Don’t Miss A New Way To Market Your Child Care

Pinterest is a great social network to reach prospects for your child care and the company has just announced that they are rolling out promoted pins. This platform just happens to be one big social media where all the Moms are hanging out. So let’s dig in and talk about a new way to reach the prospects Read the full article…

Child Care Marketing: Two Resources Helping Owners Hire Staff

Good help can be hard to come by these days. One question that keeps popping up in the Child Care Success Academy and in my Insider’s Circle group is where to find good, quality teachers and employees for child care centers. I have two resources for you to help you in your search for top Read the full article…

Summer Camp: Time to Get Full & Maximize Your Revenue – Child Care Marketing

Summer is just around the corner. Now is the time to create, market, and promote an attractive and unique summer camp for your client families to ensure that your summer enrollment is maximized. In most communities, parents have lots of options to consider, so delivery of your marketing message is best when it is timely, Read the full article...

Digital Marketing with Native Ads in Child Care

You've probably heard the term "native advertising" but do you know what it means? Did you know you can use native ads to more efficiently market your child care center or preschool? Going native simply means placing ads in spots on a webpage where the viewer or user is naturally looking. This will help get Read the full article...

Map It Out: How To Find The Best Clients for Your Child Care

This week I wanted to tell you about a strategy I teach that will help you to find the best clients for your child care. It’s called “Map It Out.” This method recently came back to my attention as I saw it produce great results for Kristen, one of the Gold Core Members from my Read the full article...

Eliminate Enrollment Tour No-Shows: Child Care Marketing

Have you had a parent book a tour at your child care center, only to not show up when it’s time for the tour? It happens a lot in our industry; parents are busy and forget, or decide on another child care option. However, it is a big time waster for you and your business, Read the full article...

The One Thing You Might Be Missing – Trust In Your Marketing and At Your Child Care

In business, and especially in the child care industry, it is incredibly important to develop trust with prospects and with current customers. However, Perry Belcher (a mentor of mine), says that today is the hardest time in history to develop that trust with a potential customer in order to get them to do business with Read the full article...

Two Key Ingredients for Effective Marketing At Your Child Care

In my book, The Ultimate Child Care Marketing Guide, I teach eight key ingredients that should be included in every marketing piece for your child care center, daycare, or preschool. There are, however, two essential elements out of those eight that you can really concentrate on to make your marketing more effective. The first is Read the full article...

One Quick Way to Propel Your Business – Become An Author!

Have you ever thought about becoming an author? Writing a book can be a powerful way to propel business at your child care center, daycare, or preschool, elevating you to an authority figure and immediately making you a local celebrity. I’ve used this strategy myself by writing The Ultimate Child Care Marketing Guide, and it’s Read the full article...

How To Use Metrics To Create A Marketing Plan – Child Care Business

  Next year’s success at your child care, daycare or preschool depends on the actions you take now. A crucial step to take at the end of the year is to look at metrics from the past year to figure out success points and stress points. This will help you to formulate goals for next Read the full article…

Shift Your Mindset With Goal Cards – Child Care Marketing

  I found one of the biggest takeaways for attendees at the Child Care Success Summit this October was a shift in mindset. I've seen so many child care center owners and directors make leaps and bounds since working on their mindsets at the Summit. I know a lot of you out there have not Read the full article...

Four Essential Elements of Online Marketing – Child Care Marketing

  One incredibly important key to drive inquiries and build enrollment in your child care program is your online marketing plan. There are four “must-haves” in online marketing that will strengthen your digital presence, allowing you to easily be found by your big target market, the “millennials” (those born in the early 1980s to early Read the full article…

How To Get Powerful Online Reviews From Parents – Child Care Marketing

Getting reviews from parents is really easy and can provide powerful content to help potential customers make positive decisions about your child care center. The number and quality of online reviews of your center has become increasingly important in search engine rankings. This means one important place to direct people to give you online reviews Read the full article...

Improve Your Digital Marketing With Facebook Ads

One new hot strategy you can use to increase leads into your child care program is pay per click Facebook ads. I’m seeing this take off with a lot of our members so I want to provide you with some information and encourage you to work Facebook ads into the digital part of your marketing Read the full article...

One Quick & Easy Step For Better Tours – Get Your Teachers Involved!

One key element to finding success at your child care center or program is to involve your teachers in your parent tours in order to really integrate them into your enrollment building machine! Teacher-parent interaction is often an overlooked piece of the puzzle when evaluating the strength of your tours. No matter how great of Read the full article...

Take Time To Invest In Your Most Valuable Asset – Yourself!

  As a busy leader at your child care center it is often easy to overlook and neglect something very important – yourself! In his famous book, The Seven Habits of Highly Effective People, Stephen Covey writes about a concept called “sharpening the saw”. The idea relates to preserving and enhancing the greatest asset you Read the full article...

Four Quick and Easy Steps to Create a Marketing Plan for your Child Care Center

  Right now is the perfect time to be thinking about, planning, and prioritizing back- to-school marketing efforts at your child care center. This is my call to action to you to think about your plan, get it started and then get it finished so that you can reach your fall enrollment goals! What are Read the full article...

Three Ways to Power Up Your Marketing Using Video

Do you need some refreshing ideas using video to boost your marketing? Want some new ways to connect with parents and increase your enrollment at your child care center? I’ve seen some innovative strategies of using video that are delivering great results out in the child care field and now I’m bringing them to you! Read the full article…

How Your Emergency Plan Can Be Used As A Marketing Tool

Childcare Marketing would like to send out their condolences to the people in Oklahoma affected by the tornadoes. We know it’s been a tough time and we’d like to send our thoughts and prayers to those going through this difficult tragedy. These events present a time to reflect on unforeseen circumstances that can strike at Read the full article...

Year End Testimonials

This time of year, April and May, is the optimal time for you to think about really targeting your testimonial strategy to the families that may be leaving and graduating out of your program soon. Some may have been with you for four or five years, and these are the really ‘juicy’ sources of testimonials. Read the full article...

How to Attract More Private Pay Clients

In the face of reductions to childcare subsidy funding programs, such as Title 20 and other subsidies, that are happening in a growing number of states, many of your centers are being impacted. The clientele that was reliant on these now-defunct subsidy programs is no longer able to afford your services. Many of my clients Read the full article...

How to Growing Your Inquiries Through Call Tracking

A really popular topic that I am asked about all the time is: How can we grow our inquiries so that our phone rings more? There is a lot involved in the answer to that question, and the first step is to get very clear on where your inquiries are coming from and where they Read the full article…

How to Stay On Top of Your Competition – Child Care Marketing

  At The Child Care Success Company , we work eight hours a day, five days a week to help you with your marketing, enrollment and business. I am often called “America’s Leading Expert on Childcare Business Success.” If you need help, please feel free to give us a call and we’ll help you to Read the full article…

Create Your Story

  I’ve talked to many of you at my Success Summit, and at other events, about how important it is to effectively communicate your compelling story to prospective parents and to existing clients. What do I mean by your story? Let me give you an example of my story and maybe it will help you. Read the full article…

Be the Designer of Your BEST Life in 2013

  Happy Holidays to you from Childcare Marketing Solutions! We hope you’ve had a successful and prosperous year in 2012 and we wish you the best in 2013. Here it is nearly the end of December, a great time of year to take a look at your life and realize that anything is possible for Read the full article…

How to Build a Valuable List for Your Child Care

How to Save a Bundle on Your Taxes While Improving Your Program

  It's a race against time! With 2012 coming to a close, NOW is the time for child care businesses to acquire new or used capital equipment that qualifies under Section 179. What's Section 179? It allows companies to write off the purchase price of qualifying equipment that is bought and put into use before Read the full article...

A Plan for MASSIVE Child Care Enrollment-Building at the Holiday Season

  Do you know what month of the year has the highest number of Google searches for the terms ‘daycare’ and ‘childcare’? Though logic may tell you it’s late summer before the start of school (August), the greatest number of childcare searches actually takes place in January. Parents are looking online for the centers that Read the full article…

Fulfill Your Purpose: Get Your Message Out in a BIGGER Way!

Many child care owners and managers are afraid to really market and get their message out in the community in a big way. They hesitate, feeling fearful, nervous and concerned about being too ‘salesy.’ Many are frustrated, and even feel defeated, with today’s economy. Whatever the reason may be, they don’t get the word out Read the full article…

Fill Your Child Care Program with Kids through Community Connections!

An often overlooked strategy to fill your program with children quickly is what I call “good old-fashioned, ‘pound the pavement’ style community marketing.”  This is truly one of your most powerful tools for success – are you using it effectively and often? Getting out, shaking hands, spreading your flyers all over town—these are the ways to connect with Read the full article…

How Much Should You Budget for Your Child Care Marketing & Advertising Your Program?

  "What should I budget for my marketing and advertising efforts?" I get this question a lot. Many owners & directors want to base spending on a percentage of their total tuition revenue, but there is a much more strategic way to look at how much to spend on your marketing budget. This article illustrates Read the full article...

3 Questions to Ask Your Prospects GUARANTEED to Get More Tours Booked!

Skilled telephone contact, following a simple method practiced in advance, will greatly enhance your childcare enrollment success. Consider, what happens to your carefully crafted marketing plan when your phone rings? It is all for naught if your staff is so poorly trained or overwhelmed that the most vital things are not being said when the Read the full article…

Child Care Marketing Calendars

One of the biggest mistakes I see with the marketing practices of child care programs is the “throw it against the wall and see if it sticks” tactic.  This means you go from one marketing idea to the next in “knee-jerk” fashion, and when the thing you try doesn’t work the way you  had hoped, Read the full article…

Child Care Daily Sheets: An Often Overlooked Opportunity

Communication with parents in a specific way, and on a daily basis, about the big and small events, activities and milestones of each child’s day in childcare is an essential means of connection between teachers and parents. If your program is not currently using a system of daily sheets to report to parents their child’s Read the full article…

The #1 Secret to Achieving Your Goals

It’s almost July 1, which means we’re halfway through with 2012.  Hard to believe it’s going so quickly!  Yet, it’s not too late to set your goals for 2012.  There are 6 months left this year and you can still make this your best year ever if you follow these success strategies for goal-setting. Success Tip #1:  Read the full article…

How to Get the Right Person Doing Your Center Tours

One super important strategy to grow your enrollment long-term is to hire the ideal person for conducting tours of your facility. Persuading prospective new parents is a role that is often filled by the childcare center director or assistant director. But what if the strengths of these two top administrators do not lie in that Read the full article…

Child Care Masterminding

Using a Mastermind group as a part of your business plan for a childcare marketing program is the best way I know to get FAST breakthroughs and make major leaps in your business and personal life. This effective process provides solutions to your everyday problems and challenges by using the powerful tools of networking, creative Read the full article…

Good Signs Can Make All the Difference

It doesn’t take much to do really effective signage – just a small budget and lots of imagination!  There are several great benefits to putting effort into your signage: • Effective signs grab the attention of bored drivers • These drivers are likely to live or work in your draw area, and/or have friends, relatives, Read the full article…

How to Create, Promote and FILL Your Early Childhood Summer Camp Program

Summer is just around the corner. Now is the time to create, market and promote an attractive and unique summer experience for your client families to assure that your summer enrollment is maximized. In most communities, parents have lots of options to consider, so delivery of your marketing message is best when it is timely, Read the full article…

How to Use Deadlines to Make Your Marketing Much More Effective

Why are deadlines so important in your marketing?  Think about how you react to deadlines.  When you see a great offer or deal with a deadline (such as on Groupon) you are much more likely to take IMMEDIATE action, right? Deadlines are essential in your offers and promotions, because they support a clear call to Read the full article…

How Your Local CCR&R Can Help Your Child Care Business

You may be familiar with the Child Care Resource & Referral Agency in your area, but do you know how to use them most effectively? Your local CCR&R exists to provide child care providers with the following services: Grant Money:  Many local foundations and government programs are funneled through the CCR&R, and they often have Read the full article…

Develop Your “Dream Team”: Identify A, B, & C Players

Last week I attended a fabulous mastermind retreat with other successful entrepreneurs and I learned a great tip for keeping staff motivated and developing your ” dream team”.  The concept is simple: identify who on your team is an “A” player, a “B” player and a “C” player. Obviously, your A players are people who Read the full article…

Platinum meeting on Sand Key FL

What a great time!  The best part was the $64,000 moment one member had on day one. That’s right, with one small, painless change to her business she will be able to start making an additional $64,000 a year.  That is the type of ground breaking events that happened time and time again at the Read the full article…

Number One Sin in Child Care Marketing

When I’m speaking at a conference or working with clients, I often ask them if they know the #1 “marketing sin”.  Is it simply “not marketing”?  How about “not tracking your results”?  What do YOU think it is? Watch this week’s training video to find out!  Just click on the play button to watch the Read the full article…

My Top Tips for Setting Concrete, Measurable Goals…and Actually Achieving Them!

Don’t Worry I Recorded Every Minute of This Training and You Can Get Instant Access! I love this time of year…because it’s my favorite time to reflect on what I accomplished during the past year, and set my new big goals for the coming year!  I also celebrate what I achieved, and make note of Read the full article…

THIS is the kind of media attention you want!

Have you heard of Patch.com?  They are a local online media resource and often focus on child care programs and preschools.  Today they posted a great article about a Virginia preschool called Willowcreek Academy.  THIS is the kind of media attention you should work towards for your program.  Read the full article here.  To get Read the full article…

Extreme Marketing Makeover Live Event for Child Care Owners and Directors

Hey everybody – I’m thrilled to announce my first big event, the “Extreme Marketing Makeover Event for Child Care leaders!”  Visit http://extrememarketingevent.com to learn more about this fantastic 2-day conference & workshop where I’ll personally walk you through the process of MAKING OVER your marketing and enrollment-building materials! This is the ONLY live event guaranteed Read the full article…

If You Live in Maine, This Could Be An Opportunity!

Yesterday, a news station in Portland, Maine reported on a child care controversy regarding a before & after care program in Newburgh.  Here’s the link to the video and the article: http://www.wcsh6.com/news/article/159728/2/Tempers-flare-over-unlicensed-child-care-in-Newburgh Here’s an excerpt: “Controversy is swirling in town over a before and after school program that Newburgh runs for school children. As many Read the full article…

The State of Education in Our World – This is a “MUST-SEE”

The link to this video was sent to me this morning by Child Care Information Exchange. This video is so amazingly creative and so RIGHT ON, I just had to share it with you here: http://www.youtube.com/watch?v=zDZFcDGpL4U&feature=youtu.be Sir Ken Robinson, world-renowned education and creativity expert, gave a speech called “Changing Education Paradigms”, where he talks about the Read the full article…

Rave Reviews from Enrollment Bootcamp LIVE Event in Anaheim!

Here are 2 quick video testimonials from child care leaders who attended my first-ever Enrollment Bootcamp LIVE! training day, which we held in Anaheim, CA yesterday. I am so thrilled to be able to contribute business success strategies to these awesome leaders! We had a fantastic day of learning and camaraderie. This is Rochelle Kiner, Read the full article…

How to Get More Quality Enrollments FAST…

Just a quick blog post to let you know that I’ve “unlocked” the mysteries of how to get quality families to enroll in your program, and I’m revealing it ALL during my brand new 5-Week Intensive Enrollment Bootcamp! This is a “virtual” bootcamp featuring live coaching and training calls, an online resource center, and tons Read the full article…

Why Dan Kennedy is “The Man”!

Last Friday and Saturday, I attended a “Wealth Days” event right here in Cleveland, presented by my favorite business coach Dan Kennedy. The event was terrific and I left with no less than EIGHTEEN power ideas to implement from the weekend. Dan is “the man”! Here is an excerpt from his new book, “NO B.S. Read the full article…

Is Your Early Childhood Program Data-Driven?

Many child care business owners & directors make decisions in their business based on gut instinct, a willingness to try something new, or desperation to find something that works. Usually, when they try something, they do it once, are unable to clearly measure the results of what they tried, give up, and go on to Read the full article…

Two Reasons to Celebrate

Today is the 3-year anniversary of the day I started my business as a coach and consultant to child care centers and startups. It’s the day I staked out my claim as an independent business owner in this country, a budding entrepreneur. I want to take a moment today to thank you for reading my Read the full article…

My Take on Social Media

I’ve got to admit, up till now I’ve been a social media skeptic. Yes, I’ve got a Facebook and Twitter account, but other than keeping in touch with friends every so often, I haven’t been keeping my accounts updated very well. Until now, I wasn’t a believer in putting alot of time into social media Read the full article…

When’s The Last Time You Showed Your Appreciation?

The other day, I treated myself and my sister to a spa pedicure at the local salon. The gal doing my toes told me she was SO happy to work at that salon because the owner was constantly doing “little things” that made her day special. On her very first day of working there, the Read the full article…

Happy Earth Day!

Have you heard of Crazy Crayons? It’s a crayon recycling program. Children bring in any old, broken, or unwanted crayons from home. The crayons are donated to the Crazy Crayons program, which recycles them into fresh, new crayons. This program teaches children students the importance of recycling and taking care of our planet, and what Read the full article…

Child Care Summertime Safety and Fun Tips

If you’re a childcare provider, here are some tips to get ready for summertime play: 1) Ask parents to bring cool clothing to keep on hand 2) Keep the children out of the sun during the hottest time of the day. Good times to play outside in summer are from 9-11 a.m. and 3-6 p.m. Read the full article…

New Video: The “R” Word & How It Can Help Your Program!

Referral programs are a key part of any child care center’s marketing plan. Getting it right can make you more profitable and life just easier.

New Video: Fast-Track to Double-Digit Growth in Your Child Care Business

How to grow your child care business with double digit growth using proven child care marketing ideas.

Have You Planned Your Events for Week Of the Young Child?

The Week of the Young Child (WOYC) is an annual week of celebration of early education programs and events, sponsored by NAEYC. This year, WOYC is April 11-17. Has your center or school planned out yet what you’ll be doing to celebrate WOYC? If you need some ideas and/or inspiration on how to celebrate WOYC, Read the full article…

Here’s a Great Video On How to Live Your Best Life

I want to pass along this video called “Core Influence” from probably THE coolest guy in internet marketing. His name is Frank Kern. You gotta watch his stuff, it’s very cool and funny. And maybe even life-changing. Here’s the link: http://www.getcoreinfluence.com/?ref=J0M40PjjRjQZ06d6 (I get no compensation for sending this to you – it’s just cool stuff). Read the full article…

Protected: How to Create an Online Survey Video – Gold Coaching

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Success in 2010

I just posted a brand new 4-minute video, and I think you’ll get a kick out of it. Plus, you might learn a thing or two. Go watch the video now: Success in 2010 To your success in 2010, Kris

Child Care Professinals One of a Kind Holiday Party

You’re invited to join me and my friend Julie Bartkus for the first ever, one-of-a-kind holiday party for child care professionals! This party will take place via a LIVE conference call. No special equipment is required to join us. All you need is a telephone. 😉 During this call we will be featuring several guests Read the full article…

10 Great Ways to Get a Grant

Experts reveal their top 10 secrets about writing grant proposals that demand attention and get funding. Grant writing is seldom easy. Many schools are chasing after the same pot of gold, fiercely competing for technology dollars offered by corporations, foundations, and state and federal government. So there’s no room for mistakes. Yet, many pitfalls exist, Read the full article…

How to Build a Winning Customer Referral Program for Your Child Care Center

We all know that word of mouth is the most powerful form of advertising. So why do so many child care centers lack a customer referral program? Maybe we figure that if people love us, the referrals will come naturally, without us having to ask for them. This might be the case, but there’s one Read the full article…

Child Care Center Business Plans: Why You Need One

Why do you need a business plan? First and foremost, a business plan is a basic requirement to getting government grant and loans, as well as bank loans. It is also a great way to focus the complete picture of your daycare, get it out of your head and down on paper. There is something Read the full article…

Strategies for Getting Your Child Care Center Website Ranked High in Google’s Local Search

A recent report by independent research firm eMarketer.com (September 2009) provided some great insights into how people are searching online for local products & services. Here are some of the major findings of the study: 37% of people who conducted an online local search ended up visiting the store in person. People were 46% more Read the full article…

Shaping Children’s Attitudes toward Learning with High Expectations

I came across a great article in the paper this week. The article is about which volunteer jobs are the most helpful to kids. Here’s the article: http://online.wsj.com/article I like the information of where to volunteer and think parents may like it (i.e. something for your newsletter:-)). I found this section to be very relevant Read the full article…

What To Do When your Child Care Center is “Surrounded” by The Competition!

These days, it’s tough being a Cleveland Browns fan, especially when you’re surrounded by Steelers fans.  But as you can see from this photo, I don’t mind being surrounded by the competition. Nevertheless, what should you do if your child care is surrounded by the competition? In my child care consulting practice, I’m seeing more Read the full article…

The Power of Customer Testimonials – Do You Have Enough, and Are You Using them Effectively?

Most business owners put very little thought into the most powerful marketing tool they have testimonials from current and past customers. Customer testimonials are an often-untapped source of marketing power in your child care business, because they offer “social proof” to others that you provide a quality child care experience. What others say about you Read the full article…

3 Amazing Tips For Getting a Child Care Grant

I’ve been getting lots of questions from my readers lately about child care grants, so I thought I’d share some tips with you about daycare grants and how to find them. Tip #1:  It is very hard to find grants to cover start-up costs, especially for an in-home family daycare.  The reasons for this are: Read the full article…

How The Stimulus Package Can Help Your Child Care Center

More than $5 billion was set aside for early education in the stimulus package signed by President Obama last month. In California, $210 million will go toward improving Head Start and Early Head Start programs for low-income toddlers and students, while more than $220 million would enhance child care for infants and toddlers. Stimulus money Read the full article…

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