Child Care Marketing Solutions

Category: Child Care Center Tours

Marketer of the Year.. Your Story Matters

One of the biggest strategies I’ve used to connect with more people and grow my business is to tell my personal story.  When I work with clients to get them to be more open in this way, they often rebel and want to keep it all “private.”  This is a huge mistake…because all human beings Read the full article...

One Quick & Easy Step for Better Tours

One key element to finding success at your child care center or program is to involve your teachers in your parent tours in order to really integrate them into your enrollment building machine! Teacher-parent interaction is often an overlooked piece of the puzzle when evaluating the strength of your tours. As we head into a Read the full article...

Meet the 2015 Marketer of the Year

When was the last time you saw a really motivating and upbeat video about a Child Care center? Every year Child Care Marketing Solutions and the Child Care Success Academy holds a Marketer of the Year Contest for our members during the Success Summit. We tell them, “Don’t be shy, share your story. Tell us Read the full article...

How to Close the Sale BEFORE the Tour

handshake

We often talk about the fortune being in the follow-up, and don’t get me wrong it usually is. But for those of you who schedules tours, it’s nice to do a little pre-framing to help motivate an on-site decision. It’s basically your Pre-Tour Drip Email campaign. This should include at the very least: A Tour Read the full article…

Don’t Leave It Open – Close It!

woman thinking

I spoke this past summer at a conference about how to gain enrollment. At the end of the presentation, I forgot to mention one of the most important, if not the most important, step – close the sale.  The irony in this is that closing the sale is one of our biggest training points. Here is what Read the full article…