“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ~Maya Angelou

Energy influences in the way people perceive you and your child care. In the early childhood education industry, parents are entrusting you with the care of their child and it’s so important to be genuine, trustworthy, and exude positive, warm energy. This is essential during a tour, which is the parent’s first physical contact with your child care, daycare, or preschool.

Think about the tours that you or your directors are giving and ask yourself some questions:

What kind of energy are you and your staff putting out there?

When people meet you, what are they feeling and how do they perceive you?

Do they get a sense of trust and warmth? Do you have a portray enthusiasm?

Are your teachers warm and inviting or are they dragging their feet when parents come into a classroom on a tour of the school?

When they are touring multiple child care centers the parents will remember the school that made them and their child feel special. Choosing a child care is an emotional process based on the safety and the well-being of our children and it’s ok to portray emotion and empathy toward the parent.


If you are coming from a place of anger, overwhelm, boredom, envy, or apathy a parent will perceive these feelings and will be instantly turned off. It’s really your job as a child care leader to exude love, joy, and happiness with parents and with your employees.

This of course extends beyond giving tours at your child care. When you embrace this with your whole self, and channel more positive energy and a positive attitude, it will really shift things for you. It will create more success and abundance in your life.

I practice this in my own business and I’ve really seen results when child care owners invest emotion into their marketing, advertising, and selling. I know all of you are so passionate about early childhood education and I hope you recognize how important it is what you do. Don’t be afraid to share that passion with the world!

With that, your assignment this week is to look at the culture you’ve created at your child care, preschool, or daycare and really examine the energy of the center as a whole, and think about the energy a parent receives during a tour. Realize this can make the difference between a lost prospect and an enrollment.