Demonstrations can serve as powerful marketing tools for your child care center. Demonstrations are pieces of visual evidence that will set you apart from other caregivers in your area and will help establish you and your child care program as trustworthy.
Here are a few great ways to incorporate demonstrations into your child care marketing campaign:
1. Create a powerful demonstration by installing a flat panel TV screen in your lobby and playing photos and videos of children participating in the previous week’s classroom activities. When families come in for a tour they will be captivated by this and will see the fun things that are happening in your classrooms. Learn more about other ways to use videos in your marketing here.
This demonstration also serves to remind your existing parents and staff of the fun that is taking place in your center. This is a wonderful way to establish your school as a high quality, fun, and caring environment the moment someone walks through your doors.
2. Another great demonstration is a one page flyer or marketing piece that lists the names of your teachers, their education, the number of years of experience in early childhood education they have, how long they have been working for you, and a short testimonial or interesting personal fact about them.
You can include this sheet in your prospect packet and hand this information to your families during the tour. When you have a piece of paper that highlights why your teachers are wonderful it is powerful and will increase your credibility in the minds of your prospects. Post this demonstration on your website as well, so that families searching online for child care will see how amazing the teachers are at your school.
3. You should also make it a priority to market the characteristics of your program that are special and unique. You can do this by creating demonstrations highlighting these qualities.
For example my very first client, the TLC Academy in Hudson, Ohio, wanted to advertise that they had much lower child to teacher ratios than the state requirements. We created a table illustrating TLC’s ratios compared to those of the state, provided it to potential clients, and posted it online. They still use it today and it is located on their website under “Unique Benefits”. Visually demonstrating that you have a 1:3 ratio in your infant room compared to the state’s 1:6 is very compelling and not only sets you apart from your competition with numbers but also illustrates the unique philosophy of your program.
I hope these tips will help you brainstorm some different ways to incorporate powerful visual demonstrations into the marketing materials for your school!