Great child care leaders never stop. They know that there is always something more they can do to further their mission, always something to learn & implement to get them to their goals & fulfill their purpose in early childhood education.
Gerry Pastor, who grew his 4 child care schools with $5.5 million in revenue to $10.5 million, has learned this along the way. He unequivocally attributes his success & leadership to learning from others in the child care industry by being a part of a mentorship program that is constantly pushing him to further his business.
Gerry has been with Child Care Marketing from the beginning. He received one of Kris Murray’s very first emails back in August of 2010. He recalls blowing it off. He already had a very successful business.
“I thought, what can I possibly learn about marketing? Of course, that turned out to be absurd.”
The fact is that there is always more to learn in the child care industry. The child care market is highly competitive and you need to be searching for ways to stand out. What works one year may not work the next and new ideas are always worth trying. It’s important to bounce ideas off of a mentor & peer groups, learn what’s working from others in the industry that aren’t competing with you, and get coaching from people that have been there before or have been through the same issues and problems.
Find Next Level Mentors
To take your success to the next level, you need to talk to people who are already there.
Scott Duffy, in his book Launch states that “if you want to build a million-dollar business, you need to spend your time with the people who have already built a million-dollar businesses. If you want to build a ten-million-dollar business, you need to spend your time with people who have already built ten-million-dollar businesses.”
Associating with people at the level you’re already at won’t help you make that leap. They know what got them there, but not what will take them forward. This is why you need to speak to someone that has already succeeded in getting to where you want to be and have coaches that know the industry.
Gerry states, “I can’t imagine not being able to talk to people like Josh (another owner of a larger chain) and other owners and get the ideas as we’re trying to build.”
“It’s not possible without help.”
There is no need to reinvent the wheel. Others in the child care industry have already tread the path you’re on and learning from them will help you fast track your success. YOU ARE NOT ALONE!
Work Smarter, Not Harder
Learning from others in the child care industry is all about finding what works, not about working more. Gerry makes the bold statement that “We can pretty much open anywhere and be successful. And we have that degree of confidence. Honestly, we have gotten it from Kris and we’ve gotten it from being in a group. It couldn’t have happened. I don’t care how hard we would have worked. And we worked hard before we started this process.”
“It’s about not working in a vacuum.”
Lots of people work hard, but not all of them succeed. To beat the competition and achieve your goals you need to know how to work smart. And Gerry is confident that he can do that now. But, his confidence comes from knowing that he has such an amazing resource in the talent of his fellow group members to draw upon. As he mentioned, it’s not about working by yourself, it’s about engaging with other highly talented individuals and helping each other succeed.
There are usually local mastermind groups for business owners that you can join, along with business associations. There are Facebook & LinkedIn groups specifically for child care owners that can help you network and grow. Get out there and see what you can find for support!
$10.5 Million and Not Done Yet!
Gerry’s success continues, but he’s realized that, even after 30 years in the business, there is still much more to learn. To really drive greater and greater success, you need to be willing to continually invest in your business and be a perpetual learner. Once we assume we know it all is the moment we stop growing. Gerry has doubled his revenue in just 3 years, but is far from done and we are excited to be part of his journey of success. As you have grown your business, what insights have you learned along the way? We’d love to hear from you in the comments, so that your stories may also help others achieve the same level of success!