Child Care Marketing Solutions

Tag: child care center

Expansion: The Buy Vs. Build Decision

A question I get asked a lot during expansion discussions with clients is “should I buy an existing center or should I build a new one”? If you missed part 1 on Site Selection, I touch on how to find the best location.  In part 2 of this expansion series, I’m offering some pro’s and con’s Read the full article...

3 Must Haves for Effective Brochures

Let's face it...most of you as child care owners and directors didn't get into the child care business to create great marketing materials.  I'd like to share with you my three "must haves" to make your child care brochures stand out and work hard for you and your business. This video is one from our Read the full article...

Snappy Staff? What’s the Real Cost to You?

THis mistake could cost you thousands Remember the TV show “Ally McBeal”?  One of the characters in the show constantly apologized for being “snappish”.  If your child care staff is being snappy with your parents, what’s the real cost to you?  I’m here to tell you it can cost you tens of thousands of dollars, all in just ten seconds time.  Read the full article...

22 Emotions

I'd like to talk about something that's a little bit more heartfelt that relates to your emotion and energy. Most of the time we focus on tactical strategies, ideas and tips and we don't address the topic of Mindset. Every now and then it's important to revisit what's going on in your minds. The difference Read the full article...

3 Elements of a High Quality Program

What does it mean and how do we measure high quality, early childhood  learning care? This has become a national issue, with National Public Radio doing a 2 part series on this topic recently. Our goal at Child Care Marketing Solutions is to help our clients be the best they can be. To address this, Read the full article…

How to Close the Sale BEFORE the Tour

handshake We often talk about the fortune being in the follow-up, and don't get me wrong it usually is. But for those of you who schedules tours, it's nice to do a little pre-framing to help motivate an on-site decision. It's basically your Pre-Tour Drip Email campaign. This should include at the very least: A Tour Read the full article...

Fortune Is In The Follow-Up

fortune cookies

  Do you follow-up with parents after they tour your child care center? Do you know there are lots of different ways to follow-up? Studies have shown that in today’s economy a consumer won’t usually do business with a company until they have at least 7 touches (or points of contact) with the company. There Read the full article…