Child Care Marketing Solutions

Tag: child care

Recession Proof Your Business

Do you think you have a Recession Proof business?  Think again.  I have 4 things  that can help prepare you if/when the recession does come our way. Visibility -  Can parents find you online? Both your physical location and being "on the Map" with your key words is critical to your all around visibility. Are you getting any Read the full article...

Snappy Staff? What’s the Real Cost to You?

THis mistake could cost you thousands Remember the TV show “Ally McBeal”?  One of the characters in the show constantly apologized for being “snappish”.  If your child care staff is being snappy with your parents, what’s the real cost to you?  I’m here to tell you it can cost you tens of thousands of dollars, all in just ten seconds time.  Read the full article...

2015 Child Care Success Summit – After Glow

All of us here at Child Care Marketing Solutions are still coming down off the excitement of this year’s Child Care Success Summit and the buzz we've been hearing from the attendees is enormous! The positive feedback for the Success Summit has been overwhelming and it is so exciting for us to hear the huge take-aways Read the full article...

Leaders – Living By Your Values

It's pretty busy around here at Child Care Marketing as we are preparing for our upcoming Child Care Success Summit conference in Orlando. I feel like my days have been spent between email and preparing my presentation on Staff Management and Director Leadership. While my presentation focuses on best practice and practical application, there is one thing Read the full article...

Treating Teachers and Staff as Professionals

  We are constantly battling society’s view of teachers, especially early childhood teachers. It’s an ongoing fight to prove we aren’t just babysitters and that the work we do truly matters. We are literally influencing the next generation of society. We could slip in there that the work we do is invaluable. I say “we” Read the full article…

Fortune Is In The Follow-Up

fortune cookies

  Do you follow-up with parents after they tour your child care center? Do you know there are lots of different ways to follow-up? Studies have shown that in today’s economy a consumer won’t usually do business with a company until they have at least 7 touches (or points of contact) with the company. There Read the full article…

Child Care Business: A Marketing Secret

child care marketing secret

Are you using one of the key secret ingredients when marketing your child care? Reviews and testimonials are a great way to provide credibility and create a trusting relationship with prospective parents.  Testimonials can be used in every aspect of your marketing. You can put them on your Facebook page, website, print ads, and posters around your center; Read the full article…