At Child Care Marketing Solutions, we work with people in early childhood education who are really good at what they do; however, most have never been taught exactly how to market or set up systems in order to ALWAYS be successfully attracting, enrolling, and retaining new families. We now offer a complimentary STRATEGY SESSION to assess the needs of your facility.
Growth Gabby (or Gus) is in survival mode. She started with a dream to impact children and make a good living for herself. But because she’s literally trying to do it ALL – from scheduling staff, doing tours, payroll, licensing, even working in the kitchen and driving the bus – she is 110% overloaded. She has no time to work on marketing her center or reviewing her financials, so she’s on a treadmill of low to no profit (she may even be LOSING money every month) and no time to grow her enrollment. She is likely working 60-70 hours a week, not earning the income she dreamed about, burnt out, and lonely. She desperately wants time to work on her business and maximize her enrollment, so she can hire some office help and reduce her stress and overwhelm.
This is For You If You Can Say YES To Most Of These Statements:
You are barely making ends meet and stress out about making payroll
You would give anything for a regular paycheck
You are under water financially and thinking about closing your doors
You have moderate to severe under-enrollment
Your family or marriage is suffering because you’re always at the preschool
You are a start-up who wants all the tools to be successful, right from the start
What You Need Most Right Now (In This Order):
1. Revenue Growth & Stability. Your enrollment is likely less than 70% to capacity, or it has large fluctuations, so you are often (or always) worried about cash flow and covering your expenses. You need to focus on revenue first, so you can get out of survival mode, and into thrive mode. The way to do this is through the proven, repeatable enrollment and marketing system based on the Kris Murray methodology.
2. Basic Financial Management Skills. You may have a “head in the sand” mentality around business finances. You’re probably not reviewing and understanding your financials consistently, if at all. You need financial benchmarks and easy-to-understand “financial 101” training so you can manage cash flow and take a consistent paycheck. We’ll work with you to develop monthly financials and understand how to make decisions from them.
3. Better Staff Attendance, Retention, and Motivation. You try to be a good leader but sometimes it’s incredibly frustrating dealing with staff. Call-outs and illness are often killing your productivity. Every time a teacher quits, it causes stress and heartburn because you have to spend time in the classroom covering ratio. We’ll give you the foundational path for putting building blocks in place to shift your culture and hire more A-Players who stay.
Program Benefits For Growth Track:
The Growth Track is specifically designed to help Gabby or Gus gain stability and income GROWTH in her business. Here’s what your game-changing year with us will look like:
Live 2-Day Meetings. You’ll get TWO 2-day conferences with us this year, one in January and one in July. These will be held on Friday-Saturday to make it easier for you to be away from your center.
Focused Asset Creation for Enrollment, Marketing, Basic Financials, and Culture Improvement.
1-on-1 Coaching Calls. You’ll be assigned a coach who has walked in your shoes and actually achieved the success you’re dreaming about. Through your highly personalized and impactful 1-on-1 calls with your coach, you will gain clarity, a step by step path for success, and accountability to get it done.
Monthly Group Calls. These calls are 50% topic-focused, 50% sharing what’s working among Growth members. The topics are based on our program methodology and you’ll have the topics in advance.
Mindset & Confidence. We find that all our members really struggle with old mindset patterns which are no longer serving them. We will help you shift your mindset so you are empowered to believe in a new bigger vision for your business and your life.
Online Members Area. A treasure trove of resources, templates, tools, and training, designed for Growth Gabby or Gus so you don’t get overwhelmed. Includes full access to the Academy Resource Library of Tools and the Ultimate Marketing Tool Kit.