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From the desk of Kris Murray 
Carbondale, Colorado, USA

Dear Friend,
If you are facing any of these challenges…
  • You’ve been struggling to build your enrollment, and you’re FRUSTRATED that nothing you try seems to be working. You’ve wasted good money on ads and marketing campaigns that don’t make your phone ring, and you don’t know what to do;
  •  Your child care program used to be full, but due to market forces, your enrollment is down dramatically. Maybe you’re facing increased competition or you don’t know how to get in front of this new generation of Millennial parents on their smart phones. Either way, you’ve never had to “market” your program in the past – you stayed full through word of mouth and referrals;
  • You get calls from prospective parents, but they just want to know your RATES, then never call back or take your tour. You hate feeling like a commodity, because you know you provide a quality program for children...
…then this could be the most important letter you’ll ever read with regard to the future of your early learning business. 

I know that’s a bold statement, but if you keep reading, I will prove to you how this letter could either make or break the success of your business.
THE TRUE COST OF WHAT YOU'RE LEAVING ON THE TABLE...
Okay, it’s time to be very honest. This is the Buckleys... the sour tasting medicine that we need to get us to a better space, I’m going to just tell it like it is. 
If you are even JUST 10% under your maximum capacity...
 you are leaving HUNDREDS OF THOUSANDS of dollars on the table each year.
Ouch. I'm not being mean or critical folks, it's just numbers. And don't worry, I'm not here to point fingers, I'm here with clear solutions.

But first, let’s do the math, just so you know where that number comes from!

Let’s say you’re charging $850 per month in tuition for a 3 year old. And you’ve got a total of just 10 spots OPEN in your preschool. 

Take $850 and multiply it by 10 (children), which is $8500, then multiply that by 12 months.

$850/month x 10 open spots x 12 months = $102,000.

Yes, you're MISSING OUT on $102,000 the large majority of which would go RIGHT TO YOUR BOTTOM LINE.

Your 10-child gap, which doesn't seem all that much, is truly costing you $102,000.00 per year in revenue.

What could you do with those funds? New playground? Outdoor classroom? Teacher raises or bonuses? A trip to Italy for you and your family? Dream about what you would do, then let’s GO GET IT.
Real Results – For People Just Like You
This is no pipe dream. Real folks, just like you - some that may have started in much worse situations - are getting amazing results. 

Don't be fooled though - this isn't handed to you on a silver platter, there is real hard work to be done to get there. And if you're up to rolling up your sleeves and digging in, then we have the step-by-step guidance of what to do and how to do it.

Take a look at what Gerry, Jane, Annette and Nekea have to say...
“We’re Up by Over 150 Children Since Working with Kris”
“Working with Kris and using her Enrollment Boot Camp strategies has been the single most important thing we’ve done to grow our enrollment. Quite simply we would not be where we are today without her expertise. As a husband-wife team of many large locations, we’ve gotten a huge return on investment from working with her. Save yourself lots of time, money and frustration and get the Enrollment Boot Camp – I promise you will not regret it.”
Gerry Pastor & Jane Porterfield
Owners, Educational Playcare
Hartford, CT
“We tripled our enrollment!”
“In my 25 plus years in the childcare business, I have only once had training of this caliber! Kris has taken marketing to the next level! I feel rejuvenated! We tripled our enrollment in one of our locations (from 30 to 90 children) in just a few months using the Enrollment Boot Camp techniques. I no longer feel like my marketing efforts are fruitless and a waste of money. All of my center management are more motivated than ever. We are Facebooking and emailing and videoing and most importantly of all ENROLLING new children! Hats off to Kris and her Enrollment Boot Camp!”
Annette Gentry
Exec. Director, Creative Day School
Greensboro, NC

“We Enrolled 7 New Children During Boot Camp
Hi Kris,
My name is Nekea Whitson and I just want to thank you so much!!! I loved the boot camp and got 7 new children enrolled during the weeks of the camp. Im fairly new, been in business for 1 year and 8 months.
 I have no partners and took a risk with the little I had saved and open up my preschool. I had 16 children when I enrolled in your bootcamp, now I have 23. I implemented nearly everything you have talked about and they pretty much all worked.

I have an opportunity to open up another school close by and much bigger, you have given me the courage that maybe I can open another site. Im a young single mother of two and pretty much doing it alone. The funds will appear eventually for the new site and  I will not let that opportunity go past me. Thank you for making a change in my life and others, we appreciate you tremendously!!!!  
Nekea Whitson
Owners Brainiac Babies
Bronx, NY
www.brainiacbabiesacademy.com/
IMAGINE IF...
  • You had a SYSTEM for making the PHONE RING
  • You had a SYSTEM for getting EMAIL INQUIRIES
  •  You had a SYSTEM for getting more WALK-INS
  •  You had a SYSTEM for getting your staff to answer the phone in a way that builds trust, obtains the parent’s contact info, and BOOKS THE TOUR – every time, consistently. 
  •  You had a SYSTEM for doing a GREAT TOUR that will motivate parents to register on the spot. 
  •  You had a SYSTEM for TRACKING YOUR LEADS so you can follow up often and well, in a way that parents welcome. 
  •  You had a COMPLETE SYSTEM that GENERATED LEADS and converted those leads into full paying ENROLLMENTS, consistently, every single day.

IF YOU COULD HAVE ALL THESE SYSTEMS IN YOUR BUSINESS TODAY - Do you think that it would move the needle on your enrollment numbers?

Do you think that you could get to 100% and have a Forever-Waiting-List?

And never have to worry about enrollment again?

IMAGINE: all of your classrooms are up and running, and full with children. 

Your phone rings 20 times a week with prospective parents, for each location you own. 

You are enrolling 50% or more of all your tours. 

Your wait list has dozens of children on it.

I know this is possible for you, because I’ve helped hundreds of owners or directors just like you get to this place. 

From over a decade in this industry, I have identified a CLEAR PATH to get YOU to FULL ENROLLMENT STATUS. Following this path will work for nearly ANYONE. But ONLY if you are willing to do the work.

ALLOW ME TO INTRODUCE YOU TO
"YOUR FOREVER SOLUTION"
TO GET TO MAXIMUM CAPACITY...
Enrollment Boot Camp 3.0 
A 5-Week Virtual Training
Join me and my amazing team for this 5-week course and let me help you transform your business. Here’s what you’ll learn….
Module 1
HOW TO TRACK YOUR SUCCESS
  •  5 Easy Steps for Tracking Your Enrollment Progress
  •  I’ll Walk You Through My 5 Success Trackers and Show You Exactly How to Use Them 
  •  The Specific Information You Should be Gathering from Each Parent Prospect 
  •  Where to “House” All this Information So You Can Leverage It (hint: it’s not the “binder of death” or sticky notes!)  
  •  How to Easily Track Your Follow-Up Steps, and What Kind of Follow Up System You Should Have in Place 
Module 2
HOW TO DOUBLE YOUR PARENT INQUIRIES
  •  Real-World Strategies for How to Immediately Get Your Phone to Ring with More Quality Prospects that are a Good “Fit” for Your Program
  •  Keys to Getting Ranked Higher on Google for Your Top Keywords 
  •  How to Get Information out of Google Analytics and What it Means  
  •  Using Online Directories – Which Ones Are Important for You to Be Listed On 
  •  Community Marketing Ideas: Effectively Increase Your Word of Mouth in Your Market 
  •  How to Use Facebook Ads to Drive Traffic to Your Preschool (and the importance of Landing Pages) 
  •   Examples of Great Parent Referral Programs and How to Create One that Brings You Enrollments, Month in, Month Out 
Module 3
HOW TO DOUBLE YOUR TOURS WITH A WINNING PHONE/INQUIRY PROCESS
  • Mastering the Phone Call: A Completely New Approach for Converting More Inquiries to TOURS by Motivating Them to Book a Tour
  •  How to Fix Your Tour “No-Show” Problem 
  •  We’ll Give You Our Phone Success Script and Train You on How to Use It 
  •  How to Handle Email Inquiries so they Don’t Get “Lost” – But Also Won’t Use Hours of Your Time Responding to Them 
  •  How to Handle Walk-Ins with Ease 
Module 4
HOW TO DOUBLE YOUR ENROLLMENTS WITH YOUR BEST TOUR
  •  Our Proven 6-Step Tour System: Use this and Double Your Registration Conversion Rates
  •  What’s Working Now to Optimize Your Tour – How to Convert More Tours to Enrollments by Communicating More VALUE to Your Prospect 
  •  When to Use Special Offers and When Not To 
  •  Specific Language for Closing the Tour Without Feeling “Sales-y” 
  •  And much more. 
Module 5
STAFF AND FAMILY RETENTION
  • Step by Step Process for Building and Leveraging Customer Loyalty
  •  Ideas for “outside the box” customer service that will have parents raving about your program 
  •  How to Get Lifetime Referrals & Tons of Reviews and Testimonials 
  •  BONUS: The “Hire Right” Master Class will help you fill your hiring funnel with great teacher applicants! 
  If I could give you a magical wand so you could have this all instantly, I would. 

I don't have a magic wand, but what I do have for you is a "Roll-up-your-sleeves-and-get-down-to-work" BOOT CAMP that will give you such amazing results, you will think it was magic.

BOTTOM LINE: You’ll get the same step-by-step blueprints that I’ve used with hundreds of my clients who have doubled or even tripled their enrollment.
Plus, You Get these FIVE Bonus Gifts 
– A $4,308 Value!!
Not only will you get 5 weeks of virtual training with me, you’ll also get these FIVE awesome bonus gifts with the Boot Camp Challenge.
Bonus Gift #1
The Preschool Business Strategy Session with Coach Brian ($597 Value): 
Coach Brian on my team is an expert in our field, and he owns 5 locations with his wife Carol. He’s a master at seeing the “hidden blind spots” that will help you improve and grow your business. This strategy session is a game-changer. No obligation, just a way for us to keep helping you. 
Bonus Gift #2
Facebook Ad Campaign Mastery Training ($697 Value): 
A recorded workshop with our Facebook Expert Bruce Spurr, designed specifically for child care owners and marketers. We’ll show you examples of actual FB campaigns and the 3 components of successful campaigns you need to model. This is THE ad strategy that will get your phone ringing more than any other single thing you can do in today’s digital economy. 
Bonus Gift #3
2-Month Free Trial of Kris Murray’s Insiders Club with Free Welcome GOODIE Box ($1,920 Value): 
You’re getting the Boot Camp, so we want to give you 2 months of free ongoing support and accountability along with it, so you get maximum success from your investment. Plus a big box of free gifts and swag. Who doesn’t love swag?  (This offer is only for NEW Members)
Bonus Gift #4
Hire Right Master Class ($597 Value): 
Access to the recorded two-hour online workshop designed to help you find and hire qualified teachers that are a great fit for your program, whenever you need to. This workshop comes with tons of checklists, cheat sheets and other tools designed to kick start your hiring process.
Bonus Gift #5
Email Marketing Master Class ($497 Value): 
A recorded 2-hour workshop we did last fall that was the highest-attended webinar we’ve ever done, all about how to get your emails opened and read by prospective parents, and how to maximize the effectiveness of your email marketing campaigns.
“I’ve gotten a 100+% return from the Boot Camp, you’ve made a difference in my life and the lives of my family!”
“I would recommend Kris Murray to anyone seeking marketing advice for childcare. Kris is very knowledgeable, and offers excellent advice and services. In just over 6 weeks, I have increased visibility and have made superb inroads into fully optimizing my childcare and website and gaining top rankings already for our keywords and phrases. Now, if someone types “childcare for my area” in Google, my site is ranked #3 and in Yahoo! we’re ranked #4, which is awesome! The training that Kris has provided will have a lasting effect on me. She has taught me how to fish… as opposed to giving me a fish! Emotionally my self-management skills and self confidence have improved. I have become a more capable leader and innovator. I’m more aggressive and goal oriented. The Enrollment Bootcamp and Kris’s personal advice has single-handedly revolutionized how I interact with clients. I can see my big future and the people I need to share it with in life and in business. Thanks for all you’ve brought to the table. Your Boot Camp has been the best investment I’ve made for myself period. I’ve gotten a 100 +% return, you’ve made a difference in my life and the lives of my family … for the better! Thank You Kris!”
Dawn Try
Owner, Tiny Tots Family Child Care & Learning Center
Mt. Union, PA
“Eight NEW Families Enrolled in Just 5 Weeks!”
“Kris, you have been extremely helpful in the marketing of my business. I have learned more in 5 weeks then I could in any marketing class or training. From what I learned in Boot Camp, my inquiries and tours have gone through the roof. I have enrolled 8 families in 5 weeks. That is a huge success. I very much look forward to continuing this program and putting all that I have learned into play. Thank you so much for all your help and support. I’m so thankful for you!”
Brynn Lazarus
Owner, Scribbles & Giggles Child Care
Lansing, MI
A TINY Investment that Will Produce 
Thousands in Revenue
Earlier in this letter, we calculated the money you are missing out on,  and figured out that just 10 open spaces in your school equates to somewhere in the ballpark of $102,000 in annual revenue.

So my question to you is, what are your enrollment goals for 2018, and for the long term. If I helped you get to your “forever wait list” and unlocked the secrets of full enrollment for you, what would it be worth to your program in terms of lifetime revenue?

Many trainers in other industries charge in the ballpark of $2,500 to $3,000 for this type of training…or more. Well, don’t worry, I’m not going to charge anything CLOSE to $3,000 for this Boot Camp.

I want this training to be well within reach of literally EVERYONE who decides to join me for this transformational five weeks of training – child care center owners and family childcare providers alike!

My Five-Week Intensive Enrollment Boot Camp is a tiny investment of just $397. Plus, I’m making it super-affordable with an easy 2-pay option, too. My Promise: If you follow what I teach and do not get a 10-TIMES return on this tiny investment, I will refund you every penny. So you are guaranteed to grow your revenue by at least $3,970. And I know you will do much better than that if you implement the stuff you’re going to learn inside Boot Camp.
Of Course, I’m Backing This Up with a Rock-Solid Guarantee: 
I Promise You’ll Get at Least 10-TIMES Your Investment!

You are protected by my famous “I Love This Training” Guarantee! I’m confident that when you join my Boot Camp, you’re going to get instant value, and be thrilled with your investment.  

Just to back that up, I’ll give you until the end of week two to REALLY decide if this Boot Camp is for you. If you decide it’s not everything you want and need to grow your child care program, just let me know within two weeks of your purchase date, and get a refund. 100%, no questions asked. You have my word.

PLUS…if you show that you implemented the core concepts in this course and did not at least 10-TIMES your investment by the end of the first year, in terms of increased revenue to your preschool, I will refund every penny you invested. Again, you have my promise.

Who Is This Training Really Designed For?
The Enrollment Boot Camp is for child care owners, directors, and leaders who are serious about becoming well-known in their marketplace and filling their schools TO CAPACITY and having a “forever wait list”. You will have homework, you will be asked to implement what you learn, and you will have opportunities to get answers to your questions from me, my team and fellow members within the Kris Murray's Insider's Club private facebook group.

  In this training I do all I can to provide you with my THIRTY years of marketing expertise, including NINE years of exclusively helping early childhood leaders become more successful….PLUS I share all the latest trends and several real-world case studies for “what’s working now”!

   With that said, I sincerely hope that if you are ready to be super-successful and fully enrolled, you will join me today.

What I’d Like You to Do Now…
   If you are serious about making a quantum leap in your business, getting fully enrolled, maximizing your profits, getting more freedom in your life, and living the best life you can possibly imagine, then here is the best next step – it’s time to register and stop procrastinating.
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“From $200K to a Million in a Small Town!”
“Dear Kris, I wasted so much time and money on my MBA degree, only to find it was of little help in my world. I was ready to throw in the towel, down to fewer than 55 kids – many of whom were paying an hourly rate and attending only a few hours per week. When we met, I was lucky to generate $200,000 in yearly sales – last year I was $30K short of one MILLION! For me, and my little center in my little town – that is absolutely mind-blowing. We have a capacity of 90, with 98 FTE, and we’re still growing. We’re filling all of the little spots here and there. In short, knowing you set me in a new direction, giving me hope and setting me on the path to personal and professional transformation. And when I consider the relationships forged with other owners because of you…I am just so grateful.”   

Mary Wardlaw
The Children's Center
Niles, MI
Final Thoughts.....
Remember, Einstein said the “definition of insanity” is doing the same thing over and over and expecting DIFFERENT results! If you’ re ready to “stop the insanity” and start getting different results in your early childhood or preschool business, this 5-week virtual training event is for you. 

Blessings for your success,
Kris


P.S. - Look, let me be honest here. It doesn’t matter to me if you invest in this program or not. It DOES, however, matter to me that you MAKE A DECISION about it before you put this letter in a “think about it” pile. Please don’t let this be one more thing you need to “think about.” Nothing will keep you from your dreams faster than DELAYING decisions! So YES or NO, trust that and move forward. If YES, sign up now and learn my proven system for building your enrollment in ANY market and any economy in as little as a few weeks!

P.P.P.S. - You are protected by my “10X Your Investment” Guarantee. Plus, if this training is not for you, just let us know by the end of Week Two and get your investment back in full, no questions asked.

Frequently Asked Questions
Q:
I'm concerned about the time commitment. How many hours a day / week will be required for me to fully participate in Boot Camp?
A:
Each module contains video trainings with 60-90 minutes of content per module and there's also a recorded 1-hour Q&A call for each module. So you can fully participate by giving about 4-5 hours a week in terms of time commitment including homework.
Q:
When does the course start and end? Do i have to commit to be on any live webinars or calls?
A:
The course contains 100% recorded content! This means that the minute you sign up, you'll have access to everything. The course is 5 modules long and designed to be consumed one module per week.  Each module contains several videos and tools to help you work through what you learn in the training videos. However, if you are super excited about what you are learning, you can do the entire course in a weekend. OR if you need a little more time to work through the content, you can do that too. However it works best for you is fine, but we would strongly suggest that if you make the commitment to purchase Enrollment Boot Camp, that you make the commitment to set time aside each week to work on the modules. The faster you start implementing, the faster you will see results!
Q:
How can I know for sure that these strategies will work for me and my program?
A:
Because they have worked for countless others! Enrollment Boot Camp is THE MOST COMPREHENSIVE marketing and enrollment building course designed specifically for child care business owners. It is still extremely popular after 10 years because it works! Implementing what you learn in this course produces fast results! We have received countless testimonials and case studies from clients singing the praises of this program. We only had room to include a couple of stories from our clients on this page, but I promise you there are hundreds of stories just like these from child care owners all around the country. Enrollment Boot Camp is a GAME CHANGER, no matter what type of program you run, or how unique your situation is. Enrollment Boot Camp brings you the best marketing strategies out there and will show you how to make them work for you.
Q:
The main reason I can't grow my enrollment is I can't find enough good teachers to hire. Can you help me fix this? 
A:
YES!! Besides building enrollment, how to find and hire quality staff members is THE NUMBER ONE question we get asked. In the Enrollment Boot Camp Course, we stress several ways you can tighten your loyalty fence and reduce your turnover rates of both staff and families. Also, we have created as a special bonus, a BRAND NEW, 2 Hour HIRE RIGHT MASTER CLASS that was designed to help you find and hire the best teachers that are the right fit for your school! In this master class, we cover: 
  •  The best places to advertise
  •  Copywriting secrets that will attract the best candidates 
  •  The “must-do” essentials in the interview process 
  •  Creating a “WOW First Week”  
  •  How to avoid mistakes most directors make when on-boarding new team members 
  •  And more… 
Q:
How many children can I expect to gain from this training, and what will my return on investment be?
A:
That is a tough question to answer because the results you get will depend largely on your market, and on how many techniques you take the time to IMPLEMENT in your center! Taking this course alone will not magically make your phone start to ring, but by applying what you learn, you will see a dramatic increase in new leads coming into your school. Or if you are already getting lots of leads, but not many of them are touring or enrolling, we will be able to show you exactly how to fix your funnel and start enrolling more of those families. 

It would be safe to say that you could easily double your current enrollment stats, just by figuring out where your gaps are and fixing those gaps. Remember, I am backing up this course with my Rock Solid Guarantee that if you implement the things you learn in this course, You’ll Earn Back at Least 10-TIMES Your Investment or your money back. That’s how much confidence I have that Enrollment Boot Camp can help you.
Here’s What People Are Saying About KMIC:
(You get a 2 month Free Trial when you register for Enrollment Boot Camp 3.0!)

Debbie Cramer
Owner/Director Brandi's Place
Swartz Creek, MI


“I wanted to let you know how much I appreciate you and your help in growing our business. We have been open for 8 years and have struggled year after year with the finances and 2012 is the first year we made a profit. One day I was looking on line to get some marketing tips for what we should be doing better and that is where I found you. In the FIRST 2 MONTHS I had been given so many ideas and began working on them immediately and things began to change.
  
Prior to meeting you I had done little to no marketing but since I have been a KMIC Member, tours and enrollments have drastically picked up. I can’t thank you enough for what you have done for my center. I look forward to the monthly calls and the golden nuggets that you give to your members. I can’t thank you and Devin enough for the time you spend in helping childcare centers through your monthly calls, webinars and classes. Thank You, Thank You, Thank You!"

Darlene Bartlett
Childrens’ Kastle Christian Learning Center
Lancaster, NY

“Back in March of 2011 I joined your Insiders Circle. As I received newsletters and CD’s you gave me hope when I felt hopeless. I was inspired and started implementing small things.
  
If anyone is struggling with your business I strongly recommend that you become a member of the Insiders Circle. Within a few short months our enrollment grew from about 50 to 70 a day. You have helped us to market our program differently and in turn our program is growing. Thank you for caring Kris. We really appreciate you and your team! ”
Don't Miss Out, Enroll Today!
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