Child Care Marketing

Do I really need to do marketing for my child care?

Yes, you do!  In today’s competitive market place it is very important to make sure people know about your programs and what makes you different and better than others in your area.  Marketing in not about being pushy or “sleazy” but about helping people understand the value of what you do and how it will help them.  Without marketing it is challenging to have a full program.

How many other people have used this System to increase enrollments and market their child care?

Over 3,000 people just like you have learned about my special style of effective and measurable child care marketing. I have tried to make sure we have an educational product for anyone and any level.  Whether you are just starting or been running for year, are a director or an owner you will find information that will help you.

How are you different from other “business coaches?”

Although we will occasionally touch upon time management, goal-setting, and other “business coach-y” things, Kris Murray is solely a child care marketing expert and business consultant. We ONLY work with people in the child care field.  In other words, We don’t consult with people in mid-sized companies or large corporations and Kris is not a Jill-of-all-trades-coach. We refer those businesses to other coaches.

What that means to you is that we are very focused on anything and everything that works for a business that serves children and families. Because our focus is very narrow, what you get with The Child Care Success Company is no-nonsense, undiluted expertise on what works for child care owners and leaders. Kris has simply become an expert at this stuff and that’s why our clients, groups and customers get great results (and we throw in a healthy dose of compassion, humor and encouragement, which ALWAYS helps!).

Who are your clients exactly?

We work with people in early childhood education who are really good at what they do; however, most have never been taught exactly how to market or set up systems in order to ALWAYS be successfully attracting, enrolling, and retaining new families.  Our clients tend to be owners or directors looking to reach the next level of success, or to solve the pains they are experiencing in their child care program.  Interestingly, many of our clients are husband-wife teams who own between 2 and 6 locations.  That said, the people we’ve worked with run the whole gamut – from start-ups to people who’ve been in the business for 35 years or more.


Read our client success stories to learn more!

Can I contact some of your clients and members?

Yes, I encourage you to! Please go to the Success Stories page and read all of them. See which ones you feel drawn to, either because the person has gotten the results you want to get too, they have a similar type of program, or perhaps because that person is in a similar part of the country. Then feel free to email or call them and ask what they got from working with me and my programs.

What type of personality do you work best with and what is expected of me?

Our workshops, products and programs were created for people who are absolutely excited and deadly serious about growing their enrollment and revenue and ending what we call “the 3:00 a.m. sweats”, meaning, not waking up in the middle of the night anymore saying, “how will I ever make payroll this week?” They were created for you to put systems in place within a few months (sometimes weeks!), which will eventually lead you to getting all the family clients you need.

Being a high achieving go-getter herself, Kris Murray is known to work best with other high achieving go-getters who are super-ready to get going and just want to know exactly what steps to take to get fully enrolled with a waiting list – and stay there.

Consider what you’ll do with us to be an “action learning course”. You will be expected to take serious and consistent action. No excuses anymore, just a very different way of thinking and full support while you achieve this incredibly exciting goal: more clients, consistently and in record time.

For what type of child care professional is this program NOT going to work?

Please know I’m very selective in who I work with and I cherry-pick my clients, choosing to (gently) turn away people who aren’t suited for my programs and won’t get the results for which they would have signed up for. (It wouldn’t be fair to them.)

Our Child Care Marketing programs are NOT for those who have no money coming in and are absolutely, financially desperate, at least not right away. It’s been my experience that people in financial crisis do not trust the recommendations I give them and do not do the work (probably because they spend so much time worrying about where they are going to get this week’s payroll or this month’s mortgage payment.)

If you fall within this category, it’s absolutely OK. We’ve all been in times of financial crisis at one point or another. Do yourself (3) favors:

  1. Buy my book, “The Ultimate Child Care Marketing Guide”.  It’s usually available for 20 bucks at  Then take baby steps from what you learn in the book.
  2. Sign up for our free child care business tips and strategies, delivered straight to your email inbox every Thursday.  The free information will get you started towards your goals until you’re ready to work with me one-on-one.
  3. Watch the bi-weekly free training videos you’ll receive in my email newsletters. These videos will give you a LOT of things to think about – and take action on.

Doing these three things will really help you get primed for our work. When you’re ready, call me and we’ll get you started. (I’m in no rush and will be here when you need me.)

Another type of person I won’t work with (without exception) is the whiner or the chronic skeptic, as well as individuals who consistently make excuses for not getting their assignments done or challenging every aspect of the program. If you are one of these people, I gently and respectfully ask that you not call and I hope you understand why. We’ll probably just not work well together and I wouldn’t want you to waste your time or money. Is that fair?

Product Questions

Why is this product better than other marketing programs?

What makes The Child Care Success Company different is that we specialize in helping child care programs and what we teach is designed specifically for this industry.

How is the digital e-product version different from the shipped versions?

The actual content of the two products is exactly the same. The only difference is whether you receive the content digitally (via your computer) or in the mail.

Are your products compatible with Mac / Apple?

All components are compatible with Mac except for some forms, which are in Microsoft Excel & Word format. If you have a Mac, you can still access the PDF versions of the forms with Adobe Acrobat Reader.

How quickly can I expect results?

Obviously, this depends on many factors – especially how much you put into the assignments that we give you. That said, virtually all of our clients see results within the first couple of months (and sometimes just a matter of weeks) in the form of new enrollments, better family retention, more revenue, turning more prospects into enrollments, and more referrals from these client families.

Will I recover the investment I put into this coaching program?

Yes, a resounding Yes! Many clients are excited to report that they were able to cover their investment often with only one new enrollment. I want you to stop reading for just one moment to ask yourself, “What is just one new enrollment worth to me, and what is the average revenue I make from the lifetime of that one enrolling family?”  For most of my clients, one new enrollment is worth around $10,000 in revenue per year ($200 weekly tuition times 50).  And the lifetime value of that enrolling family ranges from $25,000 to $60,000!  Of course, this amount will more than cover your coaching investment – many times over. Most likely, you will make 10 times what you invested in this program in the next year, at a minimum. The information and skills you learn with The Enrollment Boot Camp Home Study System™ will net you 100 times what you invest in the next 10 to 20 years…something to think over.

What are my options for getting started with you?

Congratulations on making a decision for success! Did you know that one of the most prominent characteristics of successful people is that they take action? They take educated risks, are decisive, take action, and they move forward towards success faster as a direct result of this. It’s a well-known fact these people make decisions based on their gut instinct. So, that being said, since this feels right for you, then go for it.

Here’s what you do: You can visit the Get Started Page, or if you have a question give our support team a call at 1-877-254-4619 or email us at and we’ll be happy to answer any questions you have. We can also set up a time to meet you in person or on the phone to get you started on your path to maximum enrollment with a waiting list, more revenue and income, and more time off to enjoy it all!

Placing Orders

How Do I Order Online?

  • Simply click on the Product or Service you would like to purchase.
  • You will be automatically redirected to a different URL – this is our Secure Server where our Shopping Cart is hosted.
  • Fill in the Credit Card Information or print out the form and mail/fax it with your payment.
  • If you are ordering a digital product, you will then be taken to a download page where you can access all the products and download them to your computer. Simply right-click on each item and download it – it’s easy!
  • If you are ordering a membership you will receive instruction along with your user name and password in an email.

How Do I Order By Phone?

Call us toll-free at (877)254-4619.

Is it safe to place an order online?

Absolutely! We offer Secure online ordering via one of the largest Shopping Cart companies (InfusionSoft) and we use a leading online Merchant ( However, if you don’t feel comfortable putting your credit card information online, call us at (877)254-4619.


What type of payments do you accept?

We Accept the following Payment Methods through our secure online shopping cart or by phone:

  • Master Card
  • Visa
  • Discover
  • American Express
  • Debit Cards-with Visa or Master Card Logos on them

You may also print out the order form, fill it in, and FAX your order to: (877)254-4619.

If you would like to send in a Money Order, please follow these instructions:

Send your money order made payable to Daycare Systems LLC, along with your name, shipping address, phone, and email address to:

The Child Care Success Company
419 6th St #207
P.O. Box 3107
Crested Butte, CO 81224

We do NOT accept Checking Account Information by Phone.


What happens after I place an Order using my Credit Card?

Within minutes of placing your order, you should receive TWO Order Confirmations: One confirmation from our Website stating the product you purchased and the purchase price, then a second one from the processing stating that your order went through and your credit card has been charged

Your product will be shipped within 5 business days.

When will I receive my order?

Products are shipped within 5 business days by USPS or UPS. Please allow a total of 7-10 days for delivery from your order date.


How do you ship your products?

By United States Postal Service Priority Mail or UPS.

What happens if I don’t receive my products when I think I should?

Simply send us an e-mail us at and we will check with our shippers to find out where your package is.

Do you ship C.O.D.?

We do not ship C.O.D.

Do you ship outside of the United States?

We will ship to Canada, Mexico, and the U.K. If you live outside the U.S., please contact us via phone at (877)254-4619 or email and we will provide you with special shipping fees and instructions.


Can your products be purchased for resale?

Not at this time. If you would like more information about being an affiliate or partner, please call or send an email to

Is it okay to copy any of your products and resell them?

No! The products displayed on this Website are copyright protected. They may be used by the purchaser for personal and/or day care business use only. These products may not be copied, redistributed or resold in part, as a whole or in addition to any other collection. By purchasing any of our products, you agree to those terms.

Business and Advertising Q & A

How long has your company been online?

The Child Care Success Company has been on the web since May, 1999.

Who owns The Child Care Success Company ?

The The Child Care Success Company and Daycare Systems, LLC are owned by Kris Murray.

Do you endorse the sites and/or products on the Links Page?

Some of sites listed on our links page, are paid ads, which offer products or services for day care providers and/or parents. If we receive complaints about an ad, it is investigated and if needed those businesses are removed. However, we cannot endorse those sites or businesses listed.

365 Day Money Back Guarantee!

We stand by our products. We promise a full refund within one full year of delivery if you are not completely satisfied. If you purchased a shipped kit, you must return the product undamaged in the original packaging in order to receive your refund.

Privacy Policy

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All materials on this site including, but not limited to, images, text, illustrations, audio, video files and the selection, coordination and arrangement of such materials (collectively “Intellectual Property”), are protected by copyrights, trademarks, service marks, or other proprietary rights which are either owned by Kris Murray or owned by other parties who have licensed their intellectual property to Kris Murray. Except as expressly authorized herein, material from this web site may not be copied, reproduced, republished, uploaded, posted, transmitted, or distributed in any way. Use or modification of Kris Murray’s intellectual property in any form, including but not limited to use on any other web site or networked computer environment, without express written authorization is a violation of my copyrights and other proprietary rights and is strictly prohibited.