The “Secret Formula” to Attract All the Clients You Need with ZERO Price Resistance

Plus Attract More of Your BEST Clients,

Even if You’re in a High-Subsidy Market.

ultimate price resistance child care marketing

Do you struggle to effectively communicate your program’s VALUE rather than just the fees you charge? 

Do you feel “beaten down” by price-shopping parents, who just want to know your rates and then hang up the phone? 

Finally, do you wish you could easily attract more private-pay clients rather than having to rely on subsidy programs?

You are not alone.

Price is one of the biggest “trouble areas” faced by child care business owners and leaders.

The Ultimate Price Resistance Home Study System

Your Complete Training Package

If you’re like most of my early childhood clients, you probably have a really hard time identifying how your program is unique, special, and different – and what transformational value you provide to children and families. Clarity on your UNIQUE VALUE is the cornerstone of being able to “change the conversation” away from price.

Fortunately, I’ve been studying the topic of price in relation to value in our industry for many months, and I’ve created a brand new training program to give you the exact tools and formula to:

  • Identify and easily communicate your Unique Value
  • Add competitive advantages and value to your program so you can compete more effectively
  • Eliminate “price shoppers” from your program
  • Attract more ideal clients and more Private Pay families
  • Charge higher rates while staying fully enrolled

Ultimate Price Resistance Course ($2300 Value) + 2 Bonus Gifts ($397 Value)
Total Value $2697, but today you can get this package for only $597!

Investment Of $597

(Total VALUE: $3194)

What You Receive

This is a complete training course that will cover everything you need to know to effortlessly change the conversation away from price, while attracting more ideal clients who “get your value”.

The Ultimate Price Resistance Study System includes Lifetime DIGITAL Access & a PHYSICAL copy of the entire training system. Digital access is on our industry-leading membership site, so you can access the training when it is convenient for you. The system includes tools, templates, exercises, and actual marketing pieces to “swipe and deploy.” You’ll also receive a Certificate of Participation for 6 Training Hours, along with our special bonuses for buying today. 

Package Includes:

  • Four 90-Minute Modules with Kris Murray on Audio & DVD, including 4 audio CDs and 8 DVDs
  • The Ultimate Price Resistance Workbook
  • Online Members Area with Tools, Templates, Exercises, and Actual Marketing Pieces to “Swipe and Deploy”
    • Including marketing pieces and letters specifically designed to help you attract more private pay clients
  • Lifetime digital access to recorded webinar trainings
  • Certificate of Participation for 6 Training Hours
  • FREE SHIPPING (entire package will be shipped to your door)
  • BONUS GIFT: The Million Dollar Resource Rolodex for Child Care Leaders. My personal rolodex of success-oriented vendors and suppliers, who will help you get things done faster.  Most are specifically focused on the early childhood industry. ($297 Value)


How to Uncover Hidden Market Opportunities

  • Identify your ideal clients
  • How to find more of them (my exact process)
  • How to attract & enroll more private-payers and reduce your reliance on state funding
  • Understanding your competitors’ “sweet spots” (and rise above them)


How to Create a Compelling VALUE PLATFORM

  • Discover your compelling differences
  • Communicate your unique value effectively
  • Easily gather parent testimonials (video and written)
  • Build on your expert statusUse “celebrity-authority” to rise above all competitors


How to Create Your Price-Resistant Message

  • On the phone
  • In written marketing copy / on the web
  • On your signage
  • In Preferred Employer Program materials
  • Throughout your community


How to Conduct Tours and Follow-Up with ZERO Price Resistance!

  • Address price objections before the tour even starts!
  • How to communicate your unique value throughout the tour
  • 3 ways to let “in-center” messaging tell the story for you
  • Address price objections with ease
  • Follow up after the tour in a way that gets noticed

Investment of $597

(Over $2600 in VALUE)

guarantee2Our 1 Year 100% Guarantee

You are protected by my “I Love This Training” Guarantee! I’m confident that you will be thrilled with the value of the content and the fresh perspective you’ll have on how to focus on your high-payoff activities and get more done in less time.

Just to back that up, I’ll give you ONE FULL YEAR to keep this training and put it fully into action. If you decide it’s not for you, just let me know within 365 days of your purchase date and get a full refund. 100%, no questions asked! The risk is 100 percent on me.

No hassles, no questions asked, just let us know via email or phone, and we’ll refund you right away.


success stories from child care centersWe’ve Steadily Increased Our Rates While Staying Full, Thanks to Kris!

“Kris Murray has given us the template for success at our schools. Though it did take us a while to see results, it has really paid off and we couldn’t have done it without her expert guidance. We are basically full, and are “hanging kids from the rafters”, so to speak, converting a gym in one of our buildings to a classroom, and possibly building a new building in the next year or so. We have our marketing and sales down to a fine science and our closing rate is over 70% tours to closings conversions. We have steadily been able to increase our rates, and though still a good value, we are in the upper end of our market in price and we believe increasing the price and value has helped, not hurt us. We have worked real hard to get to this point and have had many mentors, but none have given us the quality of advice and focused marketing that Kris has! A big thank you to Kris and her team!”

Tom and Mary Jo Runfola, Prep Academy Schools, Columbus, Ohio

I know I say this a lot, but I really do want this training to be an EASY investment for anyone, including home child care providers. So we’ve priced this training at a super-affordable rate of just $597. If you get just one new private pay family from this training (and you’re going to see much better results than that if you put this information into action), you’ll make your investment many times over, in just a matter of weeks.

BarbT“45 Percent Increase in Enrollment in 3 Months! And We Keep Getting Calls!”

“Kris, thank you so much for all your help. Out enrollment for next year is way up. At this time last year we had 18 children enrolled by March 10, 2011. This year we already have 33 enrolled for next year – that’s a 83% increase!

Since the beginning of the year we’ve gotten 25 new children – a 45 percent increase in just three months! We’ve already hired 1 new teacher and 2 assistants and we still keep getting calls for enrollment for this year.”


Barbara Twachtman
Aloma Early Childhood Learning Center
Winter Park, FL


“Kris Murray Knows What Works – We Are Proof of That!”

“Kris helped us turn our center’s enrollment around completely. When she started working with us, we were really hurting for enrollments. It’s been 11 months, and we are now VERY close to capacity, and actually taking a waiting list for our Kindergarten program! Kris Murray truly cares about early childhood and has a passion for helping others. Not only that, she knows what works – we are living proof of that! We cannot thank you enough, Kris!


Alison Pfeister
Owner, TLC Child Development Center
Hudson, OH

“Kris Has Cutting Edge, Proven Strategies that Work!”

“Kris Murray truly cares about her clients and wants to help you make your business a great success and advises you with methods that work. I know that I am going to be successful since her recommendations are not old hat, but cutting edge marketing strategies. I am not well versed in internet marketing, but Kris is helping me get my business out in the public’s view. I am excited about my new business and with Kris’s guidance I know that my business will gain enrollment and a great reputation. Thanks Kris!”


Gail Perry Grinkevich
Owner, Children’s Schoolhouse Learning Center
Pennington, New Jersey

“Kris Helped Us Grow Our School!”

“Kris Murray has brought lots of tools to our business, and more importantly, an enthusiastic focus on enrollment processes.  We love what we do, and Kris has helped us do it better .”


Rita & Will Scott
Owners, Young Explorers Montessori School
Aurora, OH

TOMMJRUNFOLA-300x256“Kris is the BEST we’ve found!”

“We were struggling with enrollment and separating ourselves from our competitors – which were mostly franchise and chain operations. There comes a point where you need someone who really has the in-depth knowledge about the specific industry you’re in, and we’ve found that Kris is always fresh with things she’s learning and applying to our industry. Her ideas work – she has filled in the blanks for us. Kris is really the best we’ve been able to find to help us get fully enrolled and stay that way!”


Tom & Mary Jo Runfola
Owners – Prep Academy Schools
Columbus, OH

Aleta-Mechtel“Increased Enrollment by 49% in Just 90 Days!”

“After 10 years of operation and the new economy, I was looking for something that I could learn from, increase my enrollment and give me that refreshed feeling with my business. I found Kris Murray and absolutely love what her program has done for my business! She has taught me to look at my business in a whole different light. I have learned so many tools to help grow my business! In just 3 short months, I increased my enrollment 49%! AMAZING ! I was hooked the first time I listened to her CD! I could not get enough! Thank you Kris for helping me find that new passion and drive to make my childcare the best it can be!”


Aleta Mechtel
Owner, Children of Tomorrow
Chanhassen, MN

011811_2039_4“I Opened My Brand New Center FULLY Enrolled With a Waiting List of 48!”

“Kris – Your program has been incredibly invaluable to me! My biggest concern was whether I would have enough kids when I opened the doors to make the venture profitable. I followed your system and guess what…when I opened doors on Jan 4th, 2010, I was AT FULL CAPACITY with a waiting list of 48 children. The parents are loving it & telling their friends & neighbors to get on the wait list. Kris, this program will work for everyone if they apply each & every principle exactly as you outline it, no guesswork & no surprises. Thank you for giving me the tools I need to make my dream of a successful business venture come true!


Ms. Carmen Stine
Owner, Spotlight Preschool
Bronx, New York